By Rukmini Gupte
On January 25-26th, SEAChange IV will be held in Singapore. SEAChange stands for Sustainable Evidence-based Actions for Change, and is an invitation-only-event focusing on Affordable, Accessible and Sustainable Nutrition.
Today, more than 3 billion people suffer from some form of malnutrition. The time is now to change the way we approach the issue of hunger and nutrition. In order to bring sustainable and nutritious foods to market multi-sectoral and innovation-driven partnerships will ben needed.
The HMT mission is to support our clients to create healthier brands for healthier businesses. We believe that health through the right nutrition is not a privilege but a fundamental consumer right. Effective nutrition propositions are a WIN-WIN for both the brand and the consumer.
On behalf of the HMT, I am thus delighted to be invited as a presenter and panellist to the important SEAChange platform. I am delighted to share the insights and learnings we have collected by engaging with consumers and brands deep in the pyramid in markets around the world, particularly in Asia and Africa.
On January 25, I will be presenting on Marketing Strategies to reach low and middle income consumers. On January 26, I am a member of a panel that will discuss how companies, brand-owners and other stakeholders can measure Nutrition Impact effectively.
Me and my colleague Deepak Gunvante will be present during the whole SEAChange event and hope to see you there to discuss this important topic. We will also be happy to tell you more about our new offering One Stop Asia.
Learn more about SEAChange IV here: http://seachangenutrition.org/