Neal Cavalier-Smith, Director of Consulting for the Healthy Marketing Team, is a globally respected specialist consultant in responding to changing consumer motivations around Nutrition Health and wellness. Neal recently returned from Geneva, where he was a guest speaker at the annual Functional Drinks conference, sponsored by Volac. 

 

He was joined by fellow nutritional experts including:

Moona Pohjola – Marketing Manager for Raisio

Elisa Nistri – Category Director for Tetra Pak

 

Neal shared his first hand experience and expertise in positioning healthy brands with an audience comprised of Marketers, Retailers, Nutritionists, ingredient suppliers and beverage companies, who learnt more about:

• How to create and launch the right new idea
• How to choose “where to play” in the market
• How to deal with a failing brand

“Excellent speakers…very interesting presentations with great insight into the current issues…” Delegate from Canadean Ltd

 

Please view key elements of Neal’s presentation: