Coming events

Discover how to accelerate your food & beverage innovation and stay ahead at the ever-popular FourFactors® of Success Masterclass. The FourFactors® is today the globally leading best practice based model for success in food and health marketing and branding. HMT have applied the FourFactors® in 50 countries across all relevant food and beverages categories in five years. The strength of

Interested in knowing what is happening in LATAM and why is that so? Join us at Vitafoods South America in March! HMT will be speaking at Vitafoods SA this March and the team will be on the ground discussing and analysing What is happening in

HMT are joining forces with DSM in 2013 to accelerate innovation success. In an exciting partnership the two companies will work together to accelerate customer success by combining the power of DSM's Health Benefit Solutions with HMT's FourFactors. This collaboration will deliver a truly

Peter Wennström will present the first results of the Digest Innovation project at Food Vision in Cannes 20 March. If culture eats strategy for breakfast - then how shall you be able to Digest Innovation successfully? Just like the Higgs particle the Innovation Culture cannot be seen

By Martina Oxling On the 1st of March, HMT will be in Sweden to talk about "How to build brands for the future and engage the future consumer within food, health and lifestyle?” and “How to connect strategy to brand to be able to find your way in the future market?” Peter Wennström says: In practise it means we will take a

2013 is shaping up to be as busy and exciting as last year and HMT already have a number of speaking activities confirmed in Europe and Latin America. If you'll be attending any of these conferences we'd love to meet up! To set up a meeting or for more information about the presentations Peter and the team will be giving

Will you be attending Hi Europe? The HMT will and we’d love to meet you there in person! Peter Wennstrom will be speaking at the conference on Wednesday 14th November about Novel ways to use traditional ingredients: Taking traditional ingredients outside their box and Revealing new concepts of novel marketing. Peter will be

Join Peter at World Juice next month for a pre conference FourFactors® Masterclass and learn How to Increase the Success of Your Next Juice Product Launch. The HMT will be at the World Juice Conference again this year running a pre-conference FourFactors® Masterclass and sharing a best practise based checklist of FourFactors® of success, an easy toolkit to

2012 NuW Excellence Awards Judging Panel & Categories Announced Press Release from UBM Live 06.06.2012 30 May 2012, Frankfurt, Germany- The categories and judging panel have been announced for the 7th edition of the Health ingredients, Natural ingredients & NuW awards programme, which recognizes exceptional innovations & talent within the nutrition + wellness industry. The focus of the health and wellness industry has

For the first time, healthy marketing expert and pioneer of the functional foods category, Peter Wennström will be bringing his MasterClass to the USA at the Engredea Tradeshow this March. Engredea, co-located with Natural Products Expo West, is the ingredient and supply chains' most comprehensive trade show focusing on innovation,

On Wednesday 15th February, 2012 Neal Cavalier-Smith teamed up with Phillip Siebrecht, Group Brand Manager Wellbeing from the Emmi Group to discuss Capitalising on “Soft Claims" in the Dairy Sector at the FoodNews® Dairy NPD Conference. Even though the dust is beginning to settle in the wake of EFSA regulation, Health Claim implications on marketing

Learn how to be a winner in the market for nutrition, health and wellness! Essential Viewing! In this video you'll see 3 global giants of our industry pulling multi-million dollar launches off the shelves. Join Peter at one of his Four Factors Master Classes and discover how all 3 could have avoided the expense and the pain by applying a

It’s all happening at FiE Paris this year… global innovations… key industry insights… excellence awards… and great friends. There may even be Champagne… after all, we will be in Paris, n’est-ce pas? HMT will be there in force; observing latest developments and contributing to the crucial insights driving

HMT President and Founder Peter Wennström recently presented “Breaking the beauty barrier: Marketing the right message to the right consumer” at the Cosmetics Design & NutraIngredients 2nd Beauty From Within Conference in Paris last week. Here is a 14-minute video of the presentation. Are we getting closer to finding the elixir of eternal

Learn how to improve the success rate of your NPD with the FourFactors of Success. The masterclass will have a special focus on how to effectively communicate health benefits without claims. Join Peter Wennström, one of the worlds leading experts in functional foods marketing for a masterclass following on from the

  Peter Wennström, expert consultant and President of the Healthy Marketing Team, is delighted to have been invited to be a guest speaker at NutraIngredients Health Claims conference 2010.    

中文邀请 View this invitation in Chinese here. London • Amsterdam • Copenhagen • Geneva • Moscow • Mumbai • Delhi • Singapore • Beijing Grand Millennium Hotel, Beijing, China on Wednesday 21 April, 2010. Healthy Marketing thought leader Peter Wennström shares the FourFactors™ for success in healthier products. Are you

On Tuesday 24 November, Healthy Marketing Team Senior Consultant, Sam Waterfall is to present a keynote address to the Health Food Manufacturers' Association (HFMA) in London. The HFMA has been the voice of the natural health industry since 1965. In November 2009 the Autumn Workshop will focus on "The Challenge of Innovating in the current

New for 2010, Nutracon will not only acknowledge and celebrate 2010’s Best New Ingredient; we are excited to announce the addition of the Best Finished Product award containing a functional ingredient. As you know, these industry awards are prestigious and the role of the selection comittee members in the evaluation of submissions is critical in determining

Healthy Marketing Team Senior Consultant and International Speaker, Sam Waterfall is confirmed to present at the 8th Annual World Food Technology & Innovation Forum in Rotterdam in October. Sam will present the latest in Consumer Trends through the lens of a consumer Health Segmentation. His presentation will share the latest global results from the widely trusted HealthFocus Consumer Survey combined with the most informative case

After speaking at the Inaugural Soy & Strategic Marketing Workshop in Ghent, Belgium in 2008, Sam will present at this year's event in Barcelona in November. This year's content is completely new with the latest information from HealthFocus and the Healthy Marketing Team's latest thinking on successful Soy marketing. In particular, Sam will show how segmentation reveals new opportunities for adding