Ingredient Branding

17
Dec

To understand Functional Foods you must see it as a strategy to add value to processed foods, says the president and founder of the HealthyMarketingTeam, Peter Wennstrom, in this guest article.   Read Peter's new article over at NutraIngredients.com where he is discussing the future of functional foods and poses the

17
Dec

An ingredient industry more focused on health claims than in educating consumers is actively destroying the market for both itself and it's customers, says Healthy Marketing Team president and expert consultant, Peter Wennstrom. Read Peter's recent article for NutraIngredients where he discusses why it's essential

11
Dec

Peter Wennström presented a "State of the European Consumer Market for Health" at ELC's 30 Year Anniversary Symposium in Brussels on the 5th of december. His conclusions were the following: 1. Consumers distrust processed foods – what's hidden is not trusted – and food scares are just confirming what consumers

04
Jul

Skincare Ingredients 2012 - Virtual Conference SHIFTING MARKETS, EMERGING SCIENCE, NEW FORMULAS Skin care is undoubtedly the most technologically advanced and fastest moving category in the beauty industry. In 2010 the category had an estimated value of $88bn, which is forecast to increase to a staggering $102bn by 2015. This is being fuelled by break-neck growth in emerging markets, alongside continuing

07
Dec

Well… we did what we said we would at Fi Europe this year; delivered key presentations, met with friends old and new, observed new trends from the show floor and even managed a glass (or two) of Champange. It was a very successful event for the Healthy Marketing Team. Our presentation links, summary of our Health Claims Special Report and

18
Nov

The HMT is proud to announce the continued success of Whey Protein sports nutrition brand, Kinetica. Now the number 2 player in it home market in Ireland, the rapidly growing range of Kinetica products is available via the internet and is starting to enjoy wider distribution in the UK. Best Tasting Sports Nutrition The brand continues to inspire a growing group of serious

09
Nov

It’s all happening at FiE Paris this year… global innovations… key industry insights… excellence awards… and great friends. There may even be Champagne… after all, we will be in Paris, n’est-ce pas? HMT will be there in force; observing latest developments and contributing to the crucial insights driving

24
Aug

Our Director of Consulting Neal Cavalier-Smith recently presented “The Rules of Stevia Marketing: Getting the Right Communication for the Right Consumer” at the Stevia 2011 Conference. View a free and informative ten minute summary here: Read

19
May

HMT's Sam Waterfall reports from Walmart in Shanghai, China in May 2011. Sam finds key similarities between East and West and points out lessons in branding success - how to win with Healthy Marketing. Examples from Brands getting it right...

18
Feb

Quick Video Update for You: Jeffrey Hyman, Friend of the Healthy Marketing Team and Founder of the Food & Drink Innovation Network (The UK's Best Practice Club for Innovation) speaks to HMT's Sam Waterfall about the upcoming FDIN Seminar: Healthier Brands for a Healthier Business.   It's on the 17th March, here in the UK.

01
May

Here’s how to find out which ingredients to use for NPD

[youtube width="213" height="172"]http://www.youtube.com/watch?v=WMA5ygRqyTY[/youtube] Few things are more important for your functional or health product or brand than selecting the right ingredients. In fact 'acceptance of the ingredients' is Peter Wennstrom's 2nd Critical Success Factor (see more about the Four Factors of Success here). I'm here in Kuala Lumpur, Malaysia, blogging from the enormous Thye Huat Chan warehouse, where

18
Apr

[youtube width="426" height="344"]http://www.youtube.com/watch?v=Rdv2U__pkyY[/youtube]On a recent visit to Indonesia I was delighted to see another European global export in a strong international launch.  Benecol the cholesterol lowering brand from Finnish-based Raisio is produced by Kalbe Nutritionals as Nutrive Benecol in Indonesia - and I happened to arrive in the Jakarta Carrefour hypermarket just as the new product was hitting the shelves! In

23
Nov

[youtube]http://www.youtube.com/watch?v=bK32YypxURQ[/youtube] Here at the Healthy Marketing Team we've been watching the mainstreaming of health for many years. But when we start to see certain categories entering the accessible, the mainstream and the day-to-day, we know that something new is really happening. Muscle Milk is the perfect example of this. Until very recently, products for Muscle Development and Sports Performance had

23
Nov

On 7 November 2009 The Daily Telegraph reported that 'Lincolnshire' sausages sold by one of Britain's most famous food brands are actually made with frozen pork from Germany. Now it's not that the meat is from so called 'intensive farming' or that it's from Germany (or Poland which was also mentioned), rather that the front of pack is telling

22
Nov

On Tuesday 24 November, Healthy Marketing Team Senior Consultant, Sam Waterfall is to present a keynote address to the Health Food Manufacturers' Association (HFMA) in London. The HFMA has been the voice of the natural health industry since 1965. In November 2009 the Autumn Workshop will focus on "The Challenge of Innovating in the current

29
May

The Food and Drug Administration (FDA) has signaled a new stance on claims when it sent a  warning letter to General Mills. The letter suggests Cheerios is making unapproved claims about cholesterol reduction and reducing the risk of heart disease. The FDA was quick to add that the action was "not to impugn Cheerios... a product that can be part

17
Apr

In December 2008 Brand Strategy Magazine approached Healthy Marketing Team Managing Director and Lead Brand Strategist, Neal Cavalier-Smith to write a thought piece on the emerging Wellness Trend. In this updated version of the article Neal composed, he elaborates on the key changes impacting brands in 2009 and offers essential advice to brand owners looking to weather 2009's perfect economic storm and

02
Apr

After speaking at the Inaugural Soy & Strategic Marketing Workshop in Ghent, Belgium in 2008, Sam will present at this year's event in Barcelona in November. This year's content is completely new with the latest information from HealthFocus and the Healthy Marketing Team's latest thinking on successful Soy marketing. In particular, Sam will show how segmentation reveals new opportunities for adding