Ingredient Branding

Insight and findings from the world’s biggest ingredient trade show.   Supply Side West is described as the worlds leading ingredient and solutions trade show, where science & strategy intersect. HMT’s president and founder Peter Wennström attended Supply Side West 2016 to give a presentation at the center stage on the topic: ”How to avoid the biggest […]

Read More

Join Sam Waterfall at this year’s Vitafoods Asia and discover how you can stand out from the crowd in the complex Asian markets and escape the New Product Abyss. On 1 September Sam will be presenting: How you can avoid the four biggest mistakes in nutrition marketing by learning the FourFactors® of Success in Hong […]

Read More

Guest blog by Karin Elisa Nielsen, Nutrition Business Strategies Ltd Increasingly more consumers are interested in the role of ingredients in terms of health and nutrition. However, studies shows half of the consumers do not understand the label and other nutritional guidance on pack. Hence first resort for Ms. Consumer is to read the ingredient […]

Read More

It’s a well-established fact that over 80% of new product launches will be delisted from retail shelves within 12 months or less. Meanwhile, the market is fragmenting in ways that few understand, fuelled by changing business channels and emerging technologies, and start-ups are riding this wave of change leaving established players lagging behind the innovation […]

Read More

Peter has been discussing Immunity, Prebiotic and Probiotic health claims in two new articles over at NutraIngredients this week. Easy-win immune claims are vampires on tricky co-ingredients. Adding in ingredients like vitamin C to make legal immune health claims may sell products short term, but this sucks blood from more challenging ingredients like probiotics and […]

Read More

New article for NutraIngredients   Consumers have never been more confused about food. The food industry needs to step up… Peter Wennström for NutraIngredientss   Take a look at Peter’s most recent article for NutraIngredients where he talks about how the big food companies aren’t keeping up with the consumers’ expectation from their food. Read […]

Read More