Innovation

02
Feb

During 2015 we at HMT experienced an increasing interest in the competences and value delivered to our clients. Building on the FourFactors® model we have identified Four Reasons that explains this momentum. 1. Where does your Brand portfolio stand in adapting to tomorrows consumer demands for Nutrition, Health and Wellness values? 2. How is your

02
Feb

By Per Sundelin and Michael Poe The Middle East is one of the few fast-growing FMCG regions available. This is a fact, despite the political turbulence that dominates the news. During the last three years, HMT has conduced 15+ projects across the GME region. We have covered different market dynamics, spanning from Morocco in the west, across Algeria, Egypt, KSA, UAE and

02
Feb

Are you about to launch a new Food, Beverage or Supplement product in 2016? Do you know that the failure rate of new launches in this category exceeds 80%? That’s right: Only 2 in 10 launches this year will still be on the shelves 12 months later. When it comes to product launch, the populous markets of Asia are an appealing target.

02
Feb

Last September, the HMT were in Lagos.. the second time in twelve months. The traffic was as heavy, the crowds in the roadside open market as busy.. what was different was a lift in the mood of the common man, the taxi driver, the shopkeeper. For after a change in political leadership through a free and fair election, Nigerians were

10
Nov

Trend report Los Angeles: Activated Charcoal in Juices and Beauty Products

By: Felicia Wennstrom The cold-pressed juice trend is still going strong, especially green juicing, and now yet another ingredient has been added to the mix called activated charcoal. This pitch-black powder is made out of heated coconut-shells, alternatively wood or coal, and is well used in clinical emergencies such as

10
Nov

HMT goes all in at FiEurope to help you out with your 2016 innovation challenges!

HMT will go all in at Fi Europe this year with a series of specialised talks and innovation sessions crafted for FiE to help you prepare for your 2016 innovation challenges and opportunities ahead. Starting with the Fi Conference we will be talking on topics ranging from: • Meeting consumer

26
Oct

Nutrition: tomorrow’s sweet spot for fine bakery?

By Per Sundelin We see that consumers confusion regarding the food industry is increasing. Rapidly driven by the complexity related to nutrition, health and wellness. This is especially critical when you operate in indulgence categories. How to provide guilt free (or reduced) pleasure? Is nutraceuticals the solution? During the

14
Oct

Energy re-discovered – How to boost trust with Millennials

By Maja Stefanovic Although present on the beverage market for quite a while, the popularity of energy drinks doesn’t seem to be showing signs of slowing down any time soon. Statistically, the consumption of energy boosters such as Monster or Red Bull has kept, if not increased its level. However, a pattern has been emerging - one that could have great impact

12
Oct

This is how you innovate like a challenger brand

(Or why you must challenge yourself before someone else does it.) When start ups and challenger brands are taking a bigger and bigger bite of the nutrition market then whether you are a challenger yourself or part of the established industry you must start every new innovation project by challenging yourself “in the

12
Oct

The GCC: An Oasis for Nutrition, Health and Wellness Growth

Guest blog by Michael Poe Having spent the past 8+ years living in the GCC and working in the food and beverage industry, I have come to understand the markets and its consumers. Nutrition Health and Wellness are on most company’s agendas, but a surprising few are adequately capturing the opportunity. For companies that make Nutrition Health and Wellness

08
Oct

Private Labels: Tomorrows Co-Innovation Power

By Per Sundelin It’s not the first time we conclude that private labels are game-changers in the food & beverage industry. I trust you agree that this will not be the last occasion either. Some unfolding developments are interesting to observe. U.K. serves as a reference market for retailer’s own brands in many aspects,

23
Sep

Must your pack shout louder?

As consumers’ attention is increasingly difficult to capture through classic communication channels, getting your packaging design right has never been so critical. However, the game is not about shouting louder. The focus should be less about Why Buy Me but Let Me Live With You, this is because consumers want to be

23
Sep

The Elephant In The Food NPD Room

Is there something no one dares to say?   I was asked recently, having consulted for food, beverage, supplement and ingredient brands and manufacturers around the world, “What is the most common mistake I’ve seen?” My simple answer: The unthinking pursuit of innovation Don’t misunderstand me. I’m not condemning innovation. Far from it. But there’s a time and a place. Innovation can be a

23
Sep

Can you step-change your speed to market?

By Per Sundelin A reflection about ways to reach your short and long-term innovation objectives in 2016.   I look back to more than a year as a HMT member, having covered a wide range of markets, categories and challenges. However there is one FAQ from our clients; Can I increase the speed and success rate when launching new innovations? I then add

22
Sep

Time to respond to consumer driven change!

By Per Sundelin The Nutrition, Health and Wellness transformation of the Food, Beverage and Ingredient industries is accelerating its impact. Making true and credible benefits claims, and manage a Brand that communicate Trust, is truly a matter of winning or loosing in the battle of consumer’s minds, wellbeing and money. Our observations at HMT during 2015 underline this fact. It’s not a

22
Sep

No Innovation without Confrontation

Four reasons why challenger brands are commercially more successful than traditional brands   Black cabs on strike in London over the competition with Uber reminds you about the first truth for innovation. New is a threat to the old. Why? Because new is often better, smarter, cheaper.. Whether your innovation ideology is Darwinist (evolution) or Marxist (revolution) you must face the fact

25
Aug

How to engage with Millennials

Wow No Cow at Way Out West: The Biggest Festival in Sweden goes Meat and Dairy Free By Felicia Wennström The music festival Way Out West in Gothenburg, Sweden, that draws 30,000 people per day, increased its controversial reputation once again this year by removing milk from the festival grounds. The Swedish company Oatly showed to be the

21
Aug

Four questions that make a difference!

By Per Sundelin The global Food, Beverage and Ingredient market is getting increasingly complex and unforgiving. Let’s look back on the past 12 months. It is clear to us at HMT that brand owners and suppliers experience a dramatically increasing impact of consumers demand for benefit driven Nutrition, Health and Wellness solutions. Let us then

20
Aug

Do you have the next Game-Changing Innovation in Food and Ingredients?

Time to apply for the FiE Innovation Awards! The Fi Innovation Awards honours professionals and companies for their ability to demonstrate and stimulate innovation, and I’m delighted to be invited back once again to Chair the judging process. 2015 sees two new categories in the awards- Best Functional Innovation

13
Aug

Don’t Launch Your New Product In Asia Without Applying This Test

By Sam Waterfall Everyone knows Asia's hot right now but it's also a hot bed of marketing and innovation mistakes. Companies are launching expensive failures. HMT has been invited inside many of the region's leading innovators and has been working out what it takes to join the 20% of winning launches that will survive and thrive on the shelves beyond the

11
Aug

5 Big Innovations in Free From Products

As traditional research methods evolve we find that just asking consumers what they want can be limiting and sometimes even misleading. Instead, try to draw key insights from game-changing innovations that they are engaging with now to really understand what their expectations are and how your brand can deliver. With this in mind we recently visited the Allergy + Free

19
Jun

3 Big Trends in Indulgence

Trend 1: Designer Raw: Nutritious Indulgence The raw food trend is breaking away from the samey snacks and bars and into experience led, indulgent and designer desserts. Spotted originally in high end raw food restaurants such as Nama in London and Café Gratitude in California, it’s also really

18
Jun

Two New Articles at NutraIngredients

Peter has been discussing Immunity, Prebiotic and Probiotic health claims in two new articles over at NutraIngredients this week. Easy-win immune claims are vampires on tricky co-ingredients. Adding in ingredients like vitamin C to make legal immune health claims may sell products short term, but this sucks blood from more challenging ingredients like probiotics and botanicals. The ingredients you bring in

16
Jun

5 Essential Rules to Secure the Millennial’s Attention

It’s no longer breaking news: Millennials have arrived and they’re taking the food industry by storm- the “know-it-all” consumer who is hard to attract and even harder to keep. Unpredictable, demanding, impulsive. Can they be reached at all? The most self-orientated consumer to date, the Millennial is throwing convention out of the window and gives innovation strategies a run for their

29
Apr

Article: Consumers are food confused.. Are you helping?

New article for NutraIngredients   Consumers have never been more confused about food. The food industry needs to step up... Peter Wennström for NutraIngredientss   Take a look at Peter's most recent article for NutraIngredients where he talks about how the big food companies aren't keeping up with the consumers'

27
Apr

Article: Welcome to the era of Nutrition. Are you ready for it?

New article for NuatrIngredients   The moment you realise that every nutrient you eat today will build your body of tomorrow, then you realise you will become what you eat. Couple that with the fact that most cells in our body are replaced within a couple of months and the new paradigm becomes evident.. Peter Wennström for NutraIngredients  

22
Apr

Listen to HMT at Vitafoods

What will make the consumer buy your healthy brand? It's time for Vitafoods in Geneva and usually HMT go there to bring Marketing to Science - but this year we'll bring Science to Marketing. But don't get me wrong.. together with our academic friends at Lund and Maastricht Universities we

21
Apr

Innovation is always in fashion

By Maja Stefanovic HMT hits the stands! Allure magazine recently posted an article covering the 48th Cosmoprof Worldwide Bologna, an international beauty platform for the cosmetics and wellness industry. On March 23rd Bologna Fair concluded the event with a record number of visitors. Almost a quarter of a million people attended the 4 day convention with as

10
Apr

Capturing Tomorrows Innovation Opportunities Today!

A reflection on how consumer focused co-innovation can transform trend insights into strategic partnership relations, based on need driven solutions. By Per Sundelin The food and beverage industry has for a long period of time been focused on finding ‘The Next Big Trend’. This regardless if it is a value-based behaviour like the rapid growth of veganism, or a new ingredient like

09
Apr

Do you want to be a part of the future in food?

In a recent comment to a food client's question regarding their long term innovation challenge I responded: "It's time to side with the future of food. And the future of food spells nutrition." Part of the problem or part of the solution? The long term challenge for any food and beverage company is to decide whether you are a nutritional company or