Innovation

18
Apr

Rolf Bjerndell Banking, Oil, Management Consulting, Public Transport. Wherever Rolf Bjerndell has set his foot during his long career he’s been involved in change. Either in managing change caused by deregulation and changing market conditions or driving change himself as leader, board member or business angel. Rolf started his

15
Apr

Rules of Success for Brands with a Healthy Ageing Promise

Although traditionally Asian societies had more positive attitudes towards ageing, there is an emerging trend in Western Markets to look on the post retirement years as an opportunity for renewed self-fulfillment. Ageing is natural and as a brand you should lead the way to embrace it not fight it. Dove understood this years

15
Apr

Living Health Rather than Selling Health – a great way to engage with ME-llenials

One of the UK’s biggest supplement and wellbeing retailers “NutriCentre” is closing down whilst Planet Organic another alternative has never been such so buoyantly buzzy; a place where just looking at the shelf makes you feel revitalized! A big difference between the two places is that one is selling Health whereas the other one is living Health and making it aspirational

15
Apr

Beyond Empowerment, when Consumers become the Retailer

In the search of even more transparency and control, a new movement as emerged across Europe. The Food Assembly is a movement made of proactive health conscious consumers in search of healthier products, who buy directly from local farmers and food-makers and then sell them to their local community at a weekly pop up market, which is quite

14
Apr

New HMT Trend Report: Emerging Food and Nutrition Trends 2016

HMT's resident trendspotter in North America, Felicia Wennstrom, reports from Natural Products Food Expo West 2016 in Anaheim, CA. The rapidly expanding Expo West trade show, in combination with the Engredea conference in Anaheim, CA, was extremely festive and busier than ever this year. The sales of natural and organic food and beverage products in the US surged nearly

14
Apr

What you didn’t see at Expo West

By March Brush, Bend LLC Each spring, devotees of natural food flock to California for Expo West, their annual rite of passage to sniff out new trends, swap war stories, sell new wares, and celebrate the dramatic advance of reform across the greater food landscape. There is much to celebrate. As each major manufacturer of conventional food succumbs to these calls

14
Apr

It's almost that time of year again and HMT will be back at the Vitafoods Europe arena to bring you the latest in our research findings and giving you another opportunity to take part in our FourFactors introductory training session: How to avoid the four biggest mistakes in

15
Mar

A new innovation challenge is coming to Asia: Healthy Innovation

And that challenge can be split in two: external and internal innovation challenge. Starting with the external – the Consumer Challenge – it was described by one of my clients, a Director in a Global B2B company with the following words: “They will have to keep their promises”. What he referred to

14
Mar

You’ve Heard of B2B- But are You Growing Your Brand with O2O?

You’ve likely just read the article from my colleague Rukmini Gupte on the rise of ecommerce opportunities for Food & Beverage brands in Asia. One of the biggest opportunities to emerge is the fast emergence of the O2O – “Online to Offline” platform in China. It’s best thought of as a

14
Mar

Talk of Ecommerce growth in Asia and the first country that springs to mind is obviously China. With Alibaba having revolutionised the way Chinese consumers shop, China remains a copybook example of the transformational power of e-commerce. We at the HMT have seen first hand how companies beyond China, indeed outside Asia

14
Mar

How to Avoid the New Launch Abyss

Are you about to launch a new Food, Beverage or Supplement product in 2016? Do you know that the failure rate of new launches in this category exceeds 80%? That’s right: Only 2 in 10 launches this year will still be on the shelves 12 months later. When it comes to product launch,

14
Mar

Why More NPD Sometimes Isn’t the Best Route to Brand Growth

I was asked recently, having consulted on the subjects of NPD (*New Product Development), Innovation and Branding for food, beverage, supplement and ingredient brands and manufacturers around the world, “What is the most common mistake I’ve seen?” My simple answer: The unthinking pursuit of innovation. Don’t misunderstand me. I’m not condemning innovation. Far from it. But there is a time and a

14
Mar

Why Picking an Accepted Ingredient Can Beat a Clinical Health Claim

Whether you are sitting in the East or the West, one of the hardest but most important tasks for Nutritional Innovation and Communication is abiding by the demands of the regulators. One key learning from recent time in Asia is the power of telling an ingredient story that your target consumer already wants to hear. Time after time I’ve seen companies struggling

07
Mar

Gulfood: an Oasis of Opportunities

By Per Sundelin We read about the on-going turbulence across the Middle East, and the impact from the record-low oil prices. Despite this, the 1st observation is clear, and it forced consumer brands and suppliers to the Beverage industry with global growth ambitions to reflect on their strategy for Healthy Business in the region: The Middle East is not holding back in

29
Feb

Millennials revolutionizing trends – How Social Media turned consumers into producers

By Maja Stefanovic and Felicia Wennström Instagram, Facebook, Twitter, Snapchat… It’s crystal clear: social media is evolving on a scale that just a few years ago would have been unimaginable. Its influence seems to be spreading to all aspects of our lives, with an unstoppable force that is reshaping everything: from the way

02
Feb

Four Questions for Healthy Business!

During 2015 we at HMT experienced an increasing interest in the competences and value delivered to our clients. Building on the FourFactors® model we have identified Four Reasons that explains this momentum. 1. Where does your Brand portfolio stand in adapting to tomorrows consumer demands for Nutrition, Health and Wellness values? 2. How is your

02
Feb

The Middle East leads the Growth Race!

By Per Sundelin and Michael Poe The Middle East is one of the few fast-growing FMCG regions available. This is a fact, despite the political turbulence that dominates the news. During the last three years, HMT has conduced 15+ projects across the GME region. We have covered different market dynamics, spanning from Morocco in the west, across Algeria, Egypt, KSA, UAE and

02
Feb

Don’t Launch Your NPD into the Asian Abyss: Here’s How to Check Before You Step.

Are you about to launch a new Food, Beverage or Supplement product in 2016? Do you know that the failure rate of new launches in this category exceeds 80%? That’s right: Only 2 in 10 launches this year will still be on the shelves 12 months later. When it comes to product launch, the populous markets of Asia are an appealing target.

02
Feb

Africa: The Next Frontier for Healthy Food Brands

Last September, the HMT were in Lagos.. the second time in twelve months. The traffic was as heavy, the crowds in the roadside open market as busy.. what was different was a lift in the mood of the common man, the taxi driver, the shopkeeper. For after a change in political leadership through a free and fair election, Nigerians were

10
Nov

Trend report Los Angeles: Activated Charcoal in Juices and Beauty Products

By: Felicia Wennstrom The cold-pressed juice trend is still going strong, especially green juicing, and now yet another ingredient has been added to the mix called activated charcoal. This pitch-black powder is made out of heated coconut-shells, alternatively wood or coal, and is well used in clinical emergencies such as

10
Nov

HMT goes all in at FiEurope to help you out with your 2016 innovation challenges!

HMT will go all in at Fi Europe this year with a series of specialised talks and innovation sessions crafted for FiE to help you prepare for your 2016 innovation challenges and opportunities ahead. Starting with the Fi Conference we will be talking on topics ranging from: • Meeting consumer

26
Oct

Nutrition: tomorrow’s sweet spot for fine bakery?

By Per Sundelin We see that consumers confusion regarding the food industry is increasing. Rapidly driven by the complexity related to nutrition, health and wellness. This is especially critical when you operate in indulgence categories. How to provide guilt free (or reduced) pleasure? Is nutraceuticals the solution? During the

14
Oct

Energy re-discovered – How to boost trust with Millennials

By Maja Stefanovic Although present on the beverage market for quite a while, the popularity of energy drinks doesn’t seem to be showing signs of slowing down any time soon. Statistically, the consumption of energy boosters such as Monster or Red Bull has kept, if not increased its level. However, a pattern has been emerging - one that could have great impact

12
Oct

This is how you innovate like a challenger brand

(Or why you must challenge yourself before someone else does it.) When start ups and challenger brands are taking a bigger and bigger bite of the nutrition market then whether you are a challenger yourself or part of the established industry you must start every new innovation project by challenging yourself “in the

12
Oct

The GCC: An Oasis for Nutrition, Health and Wellness Growth

Guest blog by Michael Poe Having spent the past 8+ years living in the GCC and working in the food and beverage industry, I have come to understand the markets and its consumers. Nutrition Health and Wellness are on most company’s agendas, but a surprising few are adequately capturing the opportunity. For companies that make Nutrition Health and Wellness

08
Oct

Private Labels: Tomorrows Co-Innovation Power

By Per Sundelin It’s not the first time we conclude that private labels are game-changers in the food & beverage industry. I trust you agree that this will not be the last occasion either. Some unfolding developments are interesting to observe. U.K. serves as a reference market for retailer’s own brands in many aspects,

23
Sep

Must your pack shout louder?

As consumers’ attention is increasingly difficult to capture through classic communication channels, getting your packaging design right has never been so critical. However, the game is not about shouting louder. The focus should be less about Why Buy Me but Let Me Live With You, this is because consumers want to be

23
Sep

The Elephant In The Food NPD Room

Is there something no one dares to say?   I was asked recently, having consulted for food, beverage, supplement and ingredient brands and manufacturers around the world, “What is the most common mistake I’ve seen?” My simple answer: The unthinking pursuit of innovation Don’t misunderstand me. I’m not condemning innovation. Far from it. But there’s a time and a place. Innovation can be a

23
Sep

Can you step-change your speed to market?

By Per Sundelin A reflection about ways to reach your short and long-term innovation objectives in 2016.   I look back to more than a year as a HMT member, having covered a wide range of markets, categories and challenges. However there is one FAQ from our clients; Can I increase the speed and success rate when launching new innovations? I then add

22
Sep

Time to respond to consumer driven change!

By Per Sundelin The Nutrition, Health and Wellness transformation of the Food, Beverage and Ingredient industries is accelerating its impact. Making true and credible benefits claims, and manage a Brand that communicate Trust, is truly a matter of winning or loosing in the battle of consumer’s minds, wellbeing and money. Our observations at HMT during 2015 underline this fact. It’s not a