Innovation

02
Mar

By Per Sundelin After a week in Åre, the alpine centre of Sweden, an observation struck me. The food industry can apply a lot from the mind-set and behaviour change that has taken place among the skiing community (and at least in Sweden that’s a mass market thing). Simply put; how do you make

23
Feb

A Swede at Gulfood

By Per Sundelin Did you visit Gulfood this February? It’s after all the world’s largest food and hospitality exhibition, with a lot of interesting insights and trends to pick up. Held in Dubai, for the 20th time, it is located in the middle of one of the key

12
Feb

New HMT/Maastricht University research project aims to produce practical recommendations for marketing and commercialisation strategies that should be adopted when entering new markets. The research project will look at cultural and economic influences on the international adoption of new food products. In the face of globalisation and expansion to emerging markets, a major challenge facing the food industry is understanding growth patterns

02
Feb

Coke Got Milk!

By Per Sundelin The iconic ‘Got Milk’ campaign retired in 2014, but look whose now got milk as an engine for Business Growth. I spent the last odd years working with food in different shapes, forms and locations. Adding them up is a bit scary, since it getting close to 25… I started as a sales rep for Marabou (today Mondelez), selling brands

21
Jan

Absorption takes the throne in the supplements category

A clear sign that ingredients are moving towards consumer benefits for differentiation   By Maja Stefanovic The past decade seems to be marked with a stamp of nutrition. Consumers are more educated than ever on the importance of supplying their bodies with a sufficient amount of vitamins and minerals to keep a high level of both physical and mental performance. The shift from

21
Jan

... And a new proof that innovations are introduced by the small entrepreneurial companies   By Maja Stefanovic It’s nothing new. Probiotics have been the favorite functional food benefit for quite a while now, up to the point where it has become completely unnecessary to emphasize their greatness. As long as they’re in the product no further explanation is needed. It’s therefore no

05
Nov

The Healthiest Ice Cream

The recent launch of a new guilt-free luxurious ice cream brand Oppo is a fantastic example of how a clear understanding of your consumer’s belief system can create a tangible brand story that will mark your product for success. Brothers Charlie and Harry came up with the idea of developing

04
Nov

By Maja Stefanovic “Value chain starts in the mind of the consumer”- a phrase coined by Peter Wennström, seems to be more accurate than ever. The food market has become so saturated that consumers finally have the luxury of choosing not whether they will satisfy their needs, but how they will satisfy them. What began as the era in which we

04
Nov

By Maja Stefanovic Oatly, the well-established dairy alternative brand from Sweden, has recently launched their new “Wow no cow!” campaign, connecting to consumers’ belief systems and how they are affecting the way cow’s milk and its health benefits are perceived by consumers today. And though Oatly may not be the

22
Oct

Spotted in a fashionable store on a recent trip to Milano, Italy was this “limited edtition spring water” from Beverly Hills. Branded Bling H2O, it came in with the modest price of €59/ bottle or just €157.33/ litre! So what added value are you getting for the added

07
Oct

How to get Better Targeted Innovations, Faster to Market Innovation and Marketing are the two vital functions of any business. The ability to align these functions to support and build value in the market is the key to long-term market success and for the development

01
Oct

Students of innovation will quickly identify two major types: The evolutionary and the revolutionary. Unsurprisingly, the revolutionary or discontinuous innovations always seem to be the “game changers” and gather the attention and accolades. But their success rate is lower and you have to ask are you trying to bank heroics? Or are you trying to capitalize on a smart, long

30
Sep

Interactive and Intensive. Analytical and Methodical

This month we had the pleasure of welcoming Fredrik Holmgren Holm on an internship with HMT. Fredrik joins us from Skåne Food Innovation Network where as an Innovation Trainee he brings new insights on ways to measure innovation culture within different companies. Here Fredrik reports back from an Innovation Training workshop we led by HMT and SFIN for

03
Jun

by Peter Wennstrom Coke’s "sharing capsules” (it takes two bottles to open one) launched in Colombia is an excellent example of brand innovation that is all about what the brand stands for not what the product is or is not. Remember “Classic Coke” and “Coke Diet Plus” and you realise how far Coca Cola have come in their brand innovation skills.

13
May

Observations from Vitafoods by Peter Wennstrom. A person asked me "what is the iPhone of the nutrition industry?” and I said “the iPhone is”. It puts consumers in control of the information flow. It adds communication, individualisation and relationship building to any nutritional product concept. It also makes national boundaries a thing of the past with on line purchasing and

29
Apr

The Healthy Marketing Team has recently completed a research project with industry and academy partners looking at innovation capability of the European food industry. The aim of the project is to increase the success rate of innovation and products launched into consumer markets by understanding the dynamics of an organisation’s innovation capability.    In our initial analysis we were able to

09
Dec

How Can You Improve Your Innovation Capability?

HMT is involved in a Research project with industry and academy partners with the aim to improve the Innovation Capability of the European Food Industry. The Digest Innovation project is a joint venture between HMT and Skane Food Innovation Network together with a group of experts from industry and academy including a research group from Lund and Copenhagen University. If culture eats

20
Aug

Feeding UK’s Innovation Image!

In a recent newspaper article on the economy, I was pleasantly comforted to find that the food and beverages sector contributes handsomely to the overall manufacturing sector output in the UK. At a time, when so much concern is expressed at shrinking manufacturing base on these shores, our sector continues to be a core element of the manufacturing economy but

30
Jul

How to Increase the Success of your Next Juice Product Launch un Nutrition, Health & Wellness After a successful masterclass before last year's World Juice conference, HMT are delighted to have been invited back to run another pre conference Masterclass at WORLD JUICE

22
Jul

The Beverage Innovation Awards will take place again in September as part of the 2013 Drinktec Beverage Trade Fair in Munich, Germany and this HMT's Aurore de Monclin will be part of the judging panel! Categories include: Best product, Brand or business, Ingredient, Sustainability initiative,

03
Jul

FourFactors® of Success Masterclass with Peter Wennstrom Now back in London after our 2013 tour to Tokyo, Moscow, Bali and Lisbon. DAY ONE: 10 September 2013 The FourFactors® of Success Masterclass Learn how easy it is to improve the success rate of your next launch. The challenge: Statistics say eight out of ten launches fail. You don't have to accept

10
Jun

Aurore de Monclin provides the Expert Opinion again in this months Dairy Innovation publication for FoodBev.com In it she explores whether health for dairy is becoming like bubbles in beer- taken for granted by consumers and therefore not adding value to the category. Right now where some categories are trying to de- junk themselves, and savvy consumers are increasingly

08
Jun

Fi Excellence Awards 2013

Peter Wennström will be chairing the judging panel again this year for the Fi Excellence Awards on 19th November 2013 The Fi Excellence Awards honours professionals and companies for their ability to demonstrate and stimulate innovation, and for their contribution to the industry. The Awards, organised every two years, rewards the major innovations in the food industry in six categories, as

03
Jun

Note from Japan: Innovation culture and language

It is often said that you should go to Japan to look for new innovations and trends. But it may be a misconception. What you will see may be new and innovative to you but for the Japanese market it is only variations on an already existing idea. Japanese companies are experts in fast copying and rapid renovations but real

29
May

There's nothing like a World Record to grab a headline! What could you learn from this record breaking creation in Indonesia? I was just in Bali at the 8th SE Asia Soy Food Seminar where I saw this picture of the longest Tempe Bar ever… At 2.1km in length … This was unsurprisingly a World Record!

08
May

The Quest for Authentic , Cultural Roots in Foods

What is common between Sabra, Chobani and Athenos? All three are very successful brands that have delivered traditional goodness of Middle Eastern/Mediterranean foods to Americans. Chobani, the branded yogurt that promises the authentic taste and goodness of Greek yoghurt has become a favourite not just of

06
May

If you are designing your brand or NPD for the middle ground, think again. It's life will be short lived! The rise of the so-called "Hybrid Consumer" has significant implications for food companies, food retailers and food services companies according to Rabobank on 28th April… You can read the article here on IngredientsNetwork.com Yes, agrees HMT Senior Partner Sam Waterfall, this

29
Apr

This month, HMT's Rukmini Gupte writes for Beverage Innovation on healthy marketing strategies for emerging markets. You can download the full article by clicking HERE

24
Apr

London and L.A. Trend Safaris with HMT

Do you need inspiration for your next innovation? HMT are always happy to help when one of our clients are in town on the hunt for the latest trends in healthy food and beverages. Whatever they're looking for, we know just the place to start the search and can offer them invaluable trends advice from years of experience along the

15
Apr

A Triumph For Obvious Marketing

Products are re-branded everyday. Why are we writing a blog post about this one? Because this simple move takes a product and – with the addition of 1 word – makes it more relevant to the consumer. This image shows the 'before and after' versions of a near water drink from Coca Cola owned Innocent.