Innovation

07
Oct

How to get Better Targeted Innovations, Faster to Market Innovation and Marketing are the two vital functions of any business. The ability to align these functions to support and build value in the market is the key to long-term market success and for the development

01
Oct

Students of innovation will quickly identify two major types: The evolutionary and the revolutionary. Unsurprisingly, the revolutionary or discontinuous innovations always seem to be the “game changers” and gather the attention and accolades. But their success rate is lower and you have to ask are you trying to bank heroics? Or are you trying to capitalize on a smart, long

30
Sep

Interactive and Intensive. Analytical and Methodical

This month we had the pleasure of welcoming Fredrik Holmgren Holm on an internship with HMT. Fredrik joins us from Skåne Food Innovation Network where as an Innovation Trainee he brings new insights on ways to measure innovation culture within different companies. Here Fredrik reports back from an Innovation Training workshop we led by HMT and SFIN for

03
Jun

by Peter Wennstrom Coke’s "sharing capsules” (it takes two bottles to open one) launched in Colombia is an excellent example of brand innovation that is all about what the brand stands for not what the product is or is not. Remember “Classic Coke” and “Coke Diet Plus” and you realise how far Coca Cola have come in their brand innovation skills.

13
May

Observations from Vitafoods by Peter Wennstrom. A person asked me "what is the iPhone of the nutrition industry?” and I said “the iPhone is”. It puts consumers in control of the information flow. It adds communication, individualisation and relationship building to any nutritional product concept. It also makes national boundaries a thing of the past with on line purchasing and

29
Apr

The Healthy Marketing Team has recently completed a research project with industry and academy partners looking at innovation capability of the European food industry. The aim of the project is to increase the success rate of innovation and products launched into consumer markets by understanding the dynamics of an organisation’s innovation capability.    In our initial analysis we were able to

09
Dec

How Can You Improve Your Innovation Capability?

HMT is involved in a Research project with industry and academy partners with the aim to improve the Innovation Capability of the European Food Industry. The Digest Innovation project is a joint venture between HMT and Skane Food Innovation Network together with a group of experts from industry and academy including a research group from Lund and Copenhagen University. If culture eats

20
Aug

Feeding UK’s Innovation Image!

In a recent newspaper article on the economy, I was pleasantly comforted to find that the food and beverages sector contributes handsomely to the overall manufacturing sector output in the UK. At a time, when so much concern is expressed at shrinking manufacturing base on these shores, our sector continues to be a core element of the manufacturing economy but

30
Jul

How to Increase the Success of your Next Juice Product Launch un Nutrition, Health & Wellness After a successful masterclass before last year's World Juice conference, HMT are delighted to have been invited back to run another pre conference Masterclass at WORLD JUICE

22
Jul

The Beverage Innovation Awards will take place again in September as part of the 2013 Drinktec Beverage Trade Fair in Munich, Germany and this HMT's Aurore de Monclin will be part of the judging panel! Categories include: Best product, Brand or business, Ingredient, Sustainability initiative,

03
Jul

FourFactors® of Success Masterclass with Peter Wennstrom Now back in London after our 2013 tour to Tokyo, Moscow, Bali and Lisbon. DAY ONE: 10 September 2013 The FourFactors® of Success Masterclass Learn how easy it is to improve the success rate of your next launch. The challenge: Statistics say eight out of ten launches fail. You don't have to accept

10
Jun

Aurore de Monclin provides the Expert Opinion again in this months Dairy Innovation publication for FoodBev.com In it she explores whether health for dairy is becoming like bubbles in beer- taken for granted by consumers and therefore not adding value to the category. Right now where some categories are trying to de- junk themselves, and savvy consumers are increasingly

08
Jun

Fi Excellence Awards 2013

Peter Wennström will be chairing the judging panel again this year for the Fi Excellence Awards on 19th November 2013 The Fi Excellence Awards honours professionals and companies for their ability to demonstrate and stimulate innovation, and for their contribution to the industry. The Awards, organised every two years, rewards the major innovations in the food industry in six categories, as

03
Jun

Note from Japan: Innovation culture and language

It is often said that you should go to Japan to look for new innovations and trends. But it may be a misconception. What you will see may be new and innovative to you but for the Japanese market it is only variations on an already existing idea. Japanese companies are experts in fast copying and rapid renovations but real

29
May

There's nothing like a World Record to grab a headline! What could you learn from this record breaking creation in Indonesia? I was just in Bali at the 8th SE Asia Soy Food Seminar where I saw this picture of the longest Tempe Bar ever… At 2.1km in length … This was unsurprisingly a World Record!

08
May

The Quest for Authentic , Cultural Roots in Foods

What is common between Sabra, Chobani and Athenos? All three are very successful brands that have delivered traditional goodness of Middle Eastern/Mediterranean foods to Americans. Chobani, the branded yogurt that promises the authentic taste and goodness of Greek yoghurt has become a favourite not just of

06
May

If you are designing your brand or NPD for the middle ground, think again. It's life will be short lived! The rise of the so-called "Hybrid Consumer" has significant implications for food companies, food retailers and food services companies according to Rabobank on 28th April… You can read the article here on IngredientsNetwork.com Yes, agrees HMT Senior Partner Sam Waterfall, this

29
Apr

This month, HMT's Rukmini Gupte writes for Beverage Innovation on healthy marketing strategies for emerging markets. You can download the full article by clicking HERE

24
Apr

London and L.A. Trend Safaris with HMT

Do you need inspiration for your next innovation? HMT are always happy to help when one of our clients are in town on the hunt for the latest trends in healthy food and beverages. Whatever they're looking for, we know just the place to start the search and can offer them invaluable trends advice from years of experience along the

15
Apr

A Triumph For Obvious Marketing

Products are re-branded everyday. Why are we writing a blog post about this one? Because this simple move takes a product and – with the addition of 1 word – makes it more relevant to the consumer. This image shows the 'before and after' versions of a near water drink from Coca Cola owned Innocent.

24
Mar

"Are you using "Trend Flow" to build brand success?" These days the world is a connected place. If something is a good idea in one place, it rapidly becomes popular somewhere else. Put simply, ideas travel fast. Good ideas and bad ideas. This is how "Trend Flow" happens. And it's surprisingly predictable. You just need to know where your brands most relevant

15
Mar

Award Winning Innovative Packaging

Inspired by IKEA and a bendy straw. Yes that's what it took to come up with this moment of genius that you'll going to start seeing a lot more of in the years ahead. The "Hopper Pot" as it's called is 'pocket sized and perfect'. When you are on the move

12
Mar

“Waka waka …This time for Africa” is what Shakira crooned in 2010… which pioneering brand dares to realize that the time may have come for Sports nutrition to create relevant music for African consumers? When Tirunesh Dibaba successfully defended her 10000m Gold in London last summer, she created a world record. East Africa’s prowess in middle and long

08
Mar

Brand New Article on Digest Innovation

An exciting new article on Digest Innovation has just been published. The article gives an overview of the project being run by Peter, HMT and Skane Food Innovation Network and outlines how Digest Innovation can help break down barriers caused by cultural differences, hierarchies and the constant search for cost reduction- thus making companies better at innovation You can read the full

07
Mar

Peter has been interviewed by BeverageDaily.com on the importance of co-creation for healthy beverage and brand development: 'Consumer co-creation' key to healthy drinks development Consumer 'co-creaton' is essential when developing nutritious and functional beverage brand concepts, a healthy food and beverage marketing expert told BeverageDaily.com According to Peter Wennstrom, consumer involvement is vital from start to finish when attempting to develop, improve, or

26
Feb

HMT are joining forces with DSM in 2013 to accelerate innovation success. In an exciting partnership the two companies will work together to accelerate customer success by combining the power of DSM's Health Benefit Solutions with HMT's FourFactors. This collaboration will deliver a truly

25
Feb

Peter Wennström will present the first results of the Digest Innovation project at Food Vision in Cannes 20 March. If culture eats strategy for breakfast - then how shall you be able to Digest Innovation successfully? Just like the Higgs particle the Innovation Culture cannot be seen

20
Feb

"Digest Innovation" is a Joint Venture project between HMT and SFIN (Swedish Food Innovation Network) with the mission to identify and remove growth/innovation barriers in the food and nutrition industry. The project aims to stimulate system innovation by doing full scale pilot projects to develop new business models, best practices and applicable results. The problem definition phase is sponsored

15
Feb

In Brazil, anthropophagy was proclaimed a cultural movement and described in an Anthropophagic Manifesto by poets and artists, who wanted to frame Brazilians’ ability to ‘eat and digest’ external influences by re-interpreting them in accordance to its own local heritage of indigenes, afro-descent, euro-descendants, etc as a cultural phenomenon. The movement states local modern culture should be inspired by foreign culture,

05
Feb

By Martina Oxling On the 1st of March, HMT will be in Sweden to talk about "How to build brands for the future and engage the future consumer within food, health and lifestyle?” and “How to connect strategy to brand to be able to find your way in the future market?” Peter Wennström says: In practise it means we will take a