The food industry of the future is born in conflict with the old
We live in a world of rapid change, and recently the question was asked: Who will be the first Kodak of the food industry? This question is relevant because it is about how companies have lost their ability to change... In May I was invited by the Swedish Foods Industries (LI) to make a speech on their annual Food Day about the global challenges facing the food industry.
Bridging the gap between R&D and Marketing
HMT's innovation audit at Vitafoods Europe 2017 revealed an interesting barrier between product development and successful marketing. So what can we then learn from the Four Archetypes of Innovation about how to bridge this gap from product to market? Let us introduce our Accelerate Innovation Programme for Better Targeted Innovations Faster to Market.
What are the possibilities with personalized nutrition?
Can our DNA tell us what we should and shouldn’t eat? This is at least what is promised by the concept of personalized nutrition.
What’s the innovation temperature at Vitafoods Europe 2017?
Healthy Marketing Team, have together with Co-Innovation Group identified the most critical factor for innovation success: Culture. And at this year's Vitafoods Europe HMT will demonstrate how the industry can avoid a Kodak Moment*.
Who will be the first Kodak of the processed food industry?
Having digested my impressions from Expo West - probably the world's biggest meeting place for new food ideas - I realise what was missing. The big food companies.
Välkommen till Matdagen 2017!
Den 8 maj arrangerar Livsmedelsföretagen Matdagen 2017 och HMT:s Peter Wennström är en av talarna!
Spinning the Wheel of Innovation Faster
The phrase ‘Culture eats strategy for breakfast’ is well known and much quoted. However, how do you ensure your company’s culture is best placed in the context of innovation? Learn about Leipurin's experience!
Does your business have enough curiosity to succeed?
By Verity Clifton ‘Curiosity killed the cat’ is a well-known saying but fewer people are familiar with the rejoinder ‘satisfaction brought it back’. However, PwC’s annual CEO survey has identified curiosity as one of the key leadership traits needed for success in today’s business environment. CQ (Curiosity Quotient) is beginning to be talked about in […]
If culture eats strategy for breakfast
– then how shall an organisation Digest Innovation
The above question was the foundation to the project Digest Innovation in 2011. The starting point was the observation that large organisations were not fully able to innovate/to be innovative and that new disrupting ideas normally came from and were introduced by smaller companies. Companies which not seldom were started by entrepreneurs who has jumped ship from large organisations, in order […]
Why innovation fails
For a long time, innovation was treated as product development, but innovation demands more and different kinds resources.
Inbjudan: Hur får vi innovationshjulet att snurra?
Vilken innovationsprofil har du? Hur innovativ är din organisation och vilken innovationskultur har ni? Alla pratar om innovation, men hur får vi innovationshjulet att snurra? Den 30 mars bjuder Livsmedelsakademin, Co-Innovation Group och HMT in till en inspirerande afterwork på temat hur företagskulturer påverkar innovationsförmågan. Ta del av den senaste utvecklingen kring praktiska innovationsverktyg, testa dina egen […]
The key to successful commercialization of science spells branding and double ip
By Peter Wennström The lack of success for many science driven projects today starts with pharma’s influence on nutrition marketing. The focus is too often on the medical need or symptom, and the health claim or benefit. There is no tradition of educating the consumer, nor of building a brand. The ‘brand trust’ in pharma […]