Juice, soy, beverage marketing

04
Nov

By Maja Stefanovic “Value chain starts in the mind of the consumer”- a phrase coined by Peter Wennström, seems to be more accurate than ever. The food market has become so saturated that consumers finally have the luxury of choosing not whether they will satisfy their needs, but how they will satisfy them. What began as the era in which we

04
Nov

By Maja Stefanovic Oatly, the well-established dairy alternative brand from Sweden, has recently launched their new “Wow no cow!” campaign, connecting to consumers’ belief systems and how they are affecting the way cow’s milk and its health benefits are perceived by consumers today. And though Oatly may not be the

29
Oct

Sanitarium is the unchallenged creator and leader of the Australian “healthy breakfast on the go” with it’s Up&Go (our all time favourite FourFactors example as you may know). The success is giving no rest to competitors who try to take a slice of the category. Latest attempt came from the dairy

22
Oct

Spotted in a fashionable store on a recent trip to Milano, Italy was this “limited edtition spring water” from Beverly Hills. Branded Bling H2O, it came in with the modest price of €59/ bottle or just €157.33/ litre! So what added value are you getting for the added

01
Oct

Students of innovation will quickly identify two major types: The evolutionary and the revolutionary. Unsurprisingly, the revolutionary or discontinuous innovations always seem to be the “game changers” and gather the attention and accolades. But their success rate is lower and you have to ask are you trying to bank heroics? Or are you trying to capitalize on a smart, long

09
Sep

By Aurore de Monclin With four percent of the agricultural area in the European Union being organic, one can wonder whether organic is a wide-open road with a strong growth to come or a dangerous place to be where most consumers don’t see the obvious value? Do you remember when an apple was just an apple? Nowadays, we want to know where the

21
Mar

Any of us working in any way in the F&B sector know how unstoppable the energy trend has been over last few years (pun unintended)! Till recently most analysts have recognized that the trend in energy has been mainly around the benefit platform of Energy Boost and that has been manifest in the rapid growth of energy drinks and energy

30
Jul

How to Increase the Success of your Next Juice Product Launch un Nutrition, Health & Wellness After a successful masterclass before last year's World Juice conference, HMT are delighted to have been invited back to run another pre conference Masterclass at WORLD JUICE

22
Jul

The Beverage Innovation Awards will take place again in September as part of the 2013 Drinktec Beverage Trade Fair in Munich, Germany and this HMT's Aurore de Monclin will be part of the judging panel! Categories include: Best product, Brand or business, Ingredient, Sustainability initiative,

20
Jun

If you are going to follow a "Me Too" / "Follower" strategy you can learn 5 lessons from Bulgaria's "Pit Bull" brand, says HMT's Senior Partner and Food Marketing specialist, Sam Waterfall. In a nutshell, if you're strategy is to copy, copy smart. Here's how… As you know, at HMT we're on the road a lot, (52 countries in the last

10
Jun

Aurore de Monclin provides the Expert Opinion again in this months Dairy Innovation publication for FoodBev.com In it she explores whether health for dairy is becoming like bubbles in beer- taken for granted by consumers and therefore not adding value to the category. Right now where some categories are trying to de- junk themselves, and savvy consumers are increasingly

29
May

There's nothing like a World Record to grab a headline! What could you learn from this record breaking creation in Indonesia? I was just in Bali at the 8th SE Asia Soy Food Seminar where I saw this picture of the longest Tempe Bar ever… At 2.1km in length … This was unsurprisingly a World Record!

29
Apr

This month, HMT's Rukmini Gupte writes for Beverage Innovation on healthy marketing strategies for emerging markets. You can download the full article by clicking HERE

22
Apr

12,585,554 views in 3.5 days

You've heard of "going viral". This one's "going off-the-charts-crazy!!!" In less than four days it's been viewed nearly 13 million times. What could that do for your brand awareness? What could that do for your brand image? Chances are, you've already seen it. When you watch it again here, make sure you enjoy the

15
Apr

A Triumph For Obvious Marketing

Products are re-branded everyday. Why are we writing a blog post about this one? Because this simple move takes a product and – with the addition of 1 word – makes it more relevant to the consumer. This image shows the 'before and after' versions of a near water drink from Coca Cola owned Innocent.

07
Mar

Peter has been interviewed by BeverageDaily.com on the importance of co-creation for healthy beverage and brand development: 'Consumer co-creation' key to healthy drinks development Consumer 'co-creaton' is essential when developing nutritious and functional beverage brand concepts, a healthy food and beverage marketing expert told BeverageDaily.com According to Peter Wennstrom, consumer involvement is vital from start to finish when attempting to develop, improve, or

28
Jan

On Tuesday 22 January, HMT Senior Partner Sam Waterfall presented at Sports Nutrition 2013 in London UK on "How to make your Sports Nutrition product an obvious success". He came back with a new view of the sector and shares 3 essential development areas in Sports Nutrition

25
Jan

HMT’s Los Angeles blogger Felicia Wennstrom helps us understand where the value is: Cold pressed juices are right now one of the hottest trends when it comes to vitamin or fruits/veggies supplement, meal replacement and complete juice cleanses. Blueprint is one of the brands that have managed to gain recognition and positioned themselves on the shelves of most health stores. This

21
Jan

Urth Caffe is the hottest place in Los Angeles. Situated on Melrose Avenue, a stone throw away from Los Angeles Design Center, it sits at the interface between the fame and money from Bevely Hills and the creative talents of West Hollywood. Our Los Angeles blogger

26
Nov

What’s in a name? – Or how to displace a 100 year tradition with a simple innovation… During the boom times for functional food in Europe, one of our most predicted trends was mass-personalisation – where products became, “For me” -at least as much as possible within the constraints of mass production. We can see this trend has matured in hair-care

19
Nov

Trendwatching - LATAM: Just as you thought a ‘lifestyle’ trend was moving into the early mass – along comes an even more lifestyle version – in an extraordinary pack at an even more extraordinary price point… Following the phenomenal multi-million dollar global success of Vita-coco coconut water, promoted by pop-star Rihanna plus seemingly every blogger and fashion magazine, we’ve seen a

16
Oct

Dispatches from World Juice 12, Barcelona: Are you involved in the juice industry? Listening to the leading players there's a real split between the glass half full and the glass half empty crowds. While some are optimistic, many are downbeat about the low commodity pricing and the way that the high in natural sugar story has been twisted in a

04
Oct

Returning to his hotel from the Latin American Food Tech Expo, HMT's Expert Consultant, Neal Cavalier-Smith discussed healthy food with his driver: Oh that's just for rich people... though we take plenty of Vitamin T we buy in the street... Tacos, Tortas, Tamales!"     ...this witticism underlies a real truth about the difference

12
Sep

Join Peter at World Juice next month for a pre conference FourFactors® Masterclass and learn How to Increase the Success of Your Next Juice Product Launch. The HMT will be at the World Juice Conference again this year running a pre-conference FourFactors® Masterclass and sharing a best practise based checklist of FourFactors® of success, an easy toolkit to

17
Jun

Coconut Water – Permissible Perfection

On a recent short haul trip in his home market of Sweden, HMT Founder Peter Wennström found a drink washed up from tropical shores. The drink on everyone's lips and on every NPD and innovation managers' agenda: Coconut Water. In the middle of a trendy department store

20
Apr

What Danone have learnt from Coca Cola…

An observation from Portugal by Peter Wennström: Danone Actimel launched as spoonable means that Danone is following a “Coca Cola” strategy for its new innovations. There are two vital learnings from Coca Cola that we now see applied by Danone. The first is that for a new innovation in your category to be successful you need to

18
Apr

[youtube width="426" height="344"]http://www.youtube.com/watch?v=Rdv2U__pkyY[/youtube]On a recent visit to Indonesia I was delighted to see another European global export in a strong international launch.  Benecol the cholesterol lowering brand from Finnish-based Raisio is produced by Kalbe Nutritionals as Nutrive Benecol in Indonesia - and I happened to arrive in the Jakarta Carrefour hypermarket just as the new product was hitting the shelves! In

23
Nov

[youtube]http://www.youtube.com/watch?v=bK32YypxURQ[/youtube] Here at the Healthy Marketing Team we've been watching the mainstreaming of health for many years. But when we start to see certain categories entering the accessible, the mainstream and the day-to-day, we know that something new is really happening. Muscle Milk is the perfect example of this. Until very recently, products for Muscle Development and Sports Performance had

22
Nov

On Tuesday 24 November, Healthy Marketing Team Senior Consultant, Sam Waterfall is to present a keynote address to the Health Food Manufacturers' Association (HFMA) in London. The HFMA has been the voice of the natural health industry since 1965. In November 2009 the Autumn Workshop will focus on "The Challenge of Innovating in the current

06
Sep

Always the pioneers, Cholesterol lowering experts Benecol have moved to smoothies in the UK in an attempt to lure a younger consumer into the traditionally older category of cholesterol reduction. Writing in New Nutrition Business in August 2009, Richard Clarke reports, that the move from the Stanol smoothie aims to defy the recession. For many, at first glance, it