Juice, soy, beverage marketing

By: Felicia Wennstrom The cold-pressed juice trend is still going strong, especially green juicing, and now yet another ingredient has been added to the mix called activated charcoal. This pitch-black powder is made out of heated coconut-shells, alternatively wood or coal, and is well used in clinical emergencies such as intoxication and drug overdoses. Activated […]

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Wow No Cow at Way Out West: The Biggest Festival in Sweden goes Meat and Dairy Free By Felicia Wennström The music festival Way Out West in Gothenburg, Sweden, that draws 30,000 people per day, increased its controversial reputation once again this year by removing milk from the festival grounds. The Swedish company Oatly showed […]

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If you’ve been following HMT for any length of time, or if you’ve attended our workshops, master classes or if you’re a FourFactors® Insider at FourFactors.com, then you’ll know that we’re big fans of Up&Go. Australia’s original liquid breakfast has long been the poster child of the FourFactors® concept development approach. In a nutshell, that’s […]

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“Ladies & Gentlemen. This is your Captain speaking. The next take off will be a seriously effective in-flight drink.” In recent years we’ve seen a trend away from functional foods towards more natural products. There have been multiple causal factors driving this trend including food scares, the trend towards natural labelling on food products, restrictive […]

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Spotted in a fashionable store on a recent trip to Milano, Italy was this “limited edtition spring water” from Beverly Hills. Branded Bling H2O, it came in with the modest price of €59/ bottle or just €157.33/ litre! So what added value are you getting for the added cost? In this case: status. Packaged in […]

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