Wennstrom’s Four Factors

05
Aug

A common mistake we have seen by western FMCG companies entering into emerging markets is not investing in building nutritional relevance for their brands. Many consumers in these growing economies still experience nutritional shortages, either for themselves or for their parents and will look to brands for genuine

30
Jul

How to Increase the Success of your Next Juice Product Launch un Nutrition, Health & Wellness After a successful masterclass before last year's World Juice conference, HMT are delighted to have been invited back to run another pre conference Masterclass at WORLD JUICE

02
Jul

The challenge: The emerging markets of Asia, Eurasia, LATAM & Africa are now the growth markets – but how do you win? What are the rules for success? The answer: The new book “The FourFactors for Growth Market Success: How to innovate successful brands in growing economies”, will lay down the simple rules for success - the dos and the donts

17
Apr

Discover how to accelerate your food & beverage innovation and stay ahead at the ever-popular FourFactors® of Success Masterclass. The FourFactors® is today the globally leading best practice based model for success in food and health marketing and branding. HMT have applied the FourFactors® in 50 countries across all relevant food and beverages categories in five years. The strength of

28
Mar

Are you benefiting from the free boost the right trends can offer your business? If your inbox is anything like mine, Mondays and Thursdays bring a weekly influx of (supposedly) 'new' trends. Call it "trend spotting" or "Cool Hunting" or anything you like, but how can you actually apply trends to accelerate your brand growth? At HMT, we are privileged to

24
Mar

"Are you using "Trend Flow" to build brand success?" These days the world is a connected place. If something is a good idea in one place, it rapidly becomes popular somewhere else. Put simply, ideas travel fast. Good ideas and bad ideas. This is how "Trend Flow" happens. And it's surprisingly predictable. You just need to know where your brands most relevant

26
Feb

HMT are joining forces with DSM in 2013 to accelerate innovation success. In an exciting partnership the two companies will work together to accelerate customer success by combining the power of DSM's Health Benefit Solutions with HMT's FourFactors. This collaboration will deliver a truly

30
Jan

This was HMT's first Masterclass training in 2013 but the 16th FourFactors Masterclass delivered by the HMT for marketers around the world. Additional HMT Masterclasses are planned for later in 2013 in Sweden, Jakarta, Geneva, Singapore, Dubai and London. On 29 January HMT Senior Partner Sam

28
Jan

On Tuesday 22 January, HMT Senior Partner Sam Waterfall presented at Sports Nutrition 2013 in London UK on "How to make your Sports Nutrition product an obvious success". He came back with a new view of the sector and shares 3 essential development areas in Sports Nutrition

19
Dec

Free From Reaches Mass Market

The "Free From" trend has gained a real foothold with consumers in recent years. From early roots in the highly specialised realms of medical food and products serving the needs of the various groups with food intolerances, we can now be certain that the trend has reached the Mass Market. How can we be so sure?

16
Oct

Dispatches from World Juice 12, Barcelona: Are you involved in the juice industry? Listening to the leading players there's a real split between the glass half full and the glass half empty crowds. While some are optimistic, many are downbeat about the low commodity pricing and the way that the high in natural sugar story has been twisted in a

12
Sep

Join Peter at World Juice next month for a pre conference FourFactors® Masterclass and learn How to Increase the Success of Your Next Juice Product Launch. The HMT will be at the World Juice Conference again this year running a pre-conference FourFactors® Masterclass and sharing a best practise based checklist of FourFactors® of success, an easy toolkit to

04
Jul

Skincare Ingredients 2012 - Virtual Conference SHIFTING MARKETS, EMERGING SCIENCE, NEW FORMULAS Skin care is undoubtedly the most technologically advanced and fastest moving category in the beauty industry. In 2010 the category had an estimated value of $88bn, which is forecast to increase to a staggering $102bn by 2015. This is being fuelled by break-neck growth in emerging markets, alongside continuing

16
May

The HMT travel all over the world working with multinational FMCG & ingredient companies, regional heroes, entrepreneurial scientist with a vision and everything in between. The variety of our projects and our global reach gives us the unique ability to extract insights and trends to share with our

28
Mar

Neal Cavalier-Smith, HMT's Director of Consulting has returned from the Developing & Reformulating Healthy Ageing Products in F&B Conference in Amsterdam with his insights and a copy of his presentation. Every F&B company remains fascinated by the ageing successfully opportunity yet no company has yet cracked it. Danone Actimel have tested

17
Feb

For the first time, healthy marketing expert and pioneer of the functional foods category, Peter Wennström will be bringing his MasterClass to the USA at the Engredea Tradeshow this March. Engredea, co-located with Natural Products Expo West, is the ingredient and supply chains' most comprehensive trade show focusing on innovation,

21
Dec

Learn how to be a winner in the market for nutrition, health and wellness! Essential Viewing! In this video you'll see 3 global giants of our industry pulling multi-million dollar launches off the shelves. Join Peter at one of his Four Factors Master Classes and discover how all 3 could have avoided the expense and the pain by applying a

17
Jun

Yesterday Peter Wennström participated in the “Which Strategies to Run your Business With or Without a Claim” session at the NutrEvent Conference in Lille, France. He was joined by food industry colleagues Christophe Ripoll from Naturalpha, Kirsten Brandt from the University of Newcastle and Isabelle Schaller from Kraft Foods – Cadbury. Here

20
May

Bikes. Cycling. It’s all the rage in London, this summer you’d be forgiven for momentarily thinking you’d somehow ended up in Amsterdam. One of the things that’s so fascinating about the new found craze for bikes, is that you can really follow it on our Healthy Marketing Stakeholder Model- our simple consulting model that shows how trends and businesses develop over

15
May

Healthy Marketing Team founder and Marketing Expert Peter Wennstrom today drew a crowd that caused a traffic jam in the aisles surrounding the DSM booth at Vitafoods Europe.   The FourFactors® model is a guide to decoding the consumer’s almost-instant 
point-of-purchase decision when selecting healthy foods /

18
Apr

Learn how to improve the success rate of your NPD with the FourFactors of Success. The masterclass will have a special focus on how to effectively communicate health benefits without claims. Join Peter Wennström, one of the worlds leading experts in functional foods marketing for a masterclass following on from the

18
Feb

Quick Video Update for You: Jeffrey Hyman, Friend of the Healthy Marketing Team and Founder of the Food & Drink Innovation Network (The UK's Best Practice Club for Innovation) speaks to HMT's Sam Waterfall about the upcoming FDIN Seminar: Healthier Brands for a Healthier Business.   It's on the 17th March, here in the UK.

23
Nov

[youtube]http://www.youtube.com/watch?v=bK32YypxURQ[/youtube] Here at the Healthy Marketing Team we've been watching the mainstreaming of health for many years. But when we start to see certain categories entering the accessible, the mainstream and the day-to-day, we know that something new is really happening. Muscle Milk is the perfect example of this. Until very recently, products for Muscle Development and Sports Performance had

23
Nov

On 7 November 2009 The Daily Telegraph reported that 'Lincolnshire' sausages sold by one of Britain's most famous food brands are actually made with frozen pork from Germany. Now it's not that the meat is from so called 'intensive farming' or that it's from Germany (or Poland which was also mentioned), rather that the front of pack is telling

28
Oct

After speaking at the inaugral Soy and Strategic Marketing workshop in 2008, international brand consultant, Sam Waterfall,  will present at this years 2nd international symposium in Barcelona. Programme: The current market and trends will be reviewed in four different ways with an explanation of how to advance in an uncertain future, how to tackle unsolved problems innovatively and

04
Jun

Consumer's mindWhen I visited the Vitafoods exhibition in Geneva in early May (Vitafoods is the annual European exhibition of functional ingredients) I heard colleagues in the healthy food and beverage industry witness that the number of new product launches were down as much as

17
Apr

 Peter's first book "The Food and Health Marketing Handbook" - which he co-authored with Functional Foods expert and New Nutrition Business Publisher, Julian Mellentin - was launched in 2004. It set the industry standard for best practice in functional food and health marketing.  In his second book "Wennström´s FourFactors for Success - a simple ool to innovate healthy brands"  Peter takes a closer

06
Dec

Originally published in New Nutrition Business Journal. Issue: October 2000 In their ambition to create value, producers of hi-tech products have been blinded by their technology.This approach is as common in functional foods as it is in computers, argues Peter Wennstrom, Scandinavia’s leading brand consultant, and instead of creating value many companies have eroded the value of their technology. But there

06
Oct

Originally published in New Nutrition Business Journal. Issue: August 2000 In this article, first published in The Scandinavian Journal of Nutrition*, Peter Wennstrom, Scandinavia’s leading brand consultant, explains how consumers have very clear perceptions of what is food and what is a drug and discusses two models being used in marketing strategies for functional foods - the Science Push and