Game changing trends call for Gamechanger Innovation
The global nutrition industry is in flux. Driving forces such as digitization, increased consumer power, health and sustainability are radically changing the rules of play. The need for innovation has never been greater, but how do you work successfully and long-term with innovation in an environment that is changing faster than ever? What trends are relevant and which can be dismissed as short-term fads?
Meet HMT at Vitafoods Asia where we will
answer your most important question
As you might have seen in our recent blog we believe that The time is right for Asia! But to become successful, the most important question you must ask is "How to bring your Innovations to Market?”
“Plant-based eating is a game-changing trend”
How do you play the game when the game is changing? From soft drinks producers to dairies, consumers changing behavior and attitudes to food & health is impacting the future of their business. To understand in time the difference between a trend and a Game Changer will make it possible for you to change your game in time.
HMT partnership with Vitafoods Asia 2017
Our participation at Vitafoods Europe in May 2017 was very successful and of course we will continue the success at Vitafoods Asia on the 5-6th September i Singapore!
Vitafoods Europe Post Event Report:
Do you have the right innovation culture to win?
During Vitafoods Europe 2017 in May HMT partnered up with Informa to conduct our innovation audit on Vitafoods attendees. The results revealed an interesting barrier between product development and successful marketing. Today we are releasing the full post event report.
How is consumer trust affected by social media?
Consumer trust is a well-established influencer of consumer purchase decisions. But food scandals of recent years and increased consumer attention towards food ingredients has resulted in decreased consumer trust in food products
The key to successful commercialization of science spells branding and double ip
By Peter Wennström The lack of success for many science driven projects today starts with pharma’s influence on nutrition marketing. The focus is too often on the medical need or symptom, and the health claim or benefit. There is no tradition of educating the consumer, nor of building a brand. The ‘brand trust’ in pharma […]
What we said and saw at Supply Side West 2016
Insight and findings from the world’s biggest ingredient trade show. Supply Side West is described as the worlds leading ingredient and solutions trade show, where science & strategy intersect. HMT’s president and founder Peter Wennström attended Supply Side West 2016 to give a presentation at the center stage on the topic: ”How to avoid the biggest […]
HMT takes the FourFactors to Las Vegas at SupplySide West 2016
How to Avoid the 4 Biggest Mistakes in Nutrition Marketing The health trend is no longer a health trend—it’s the re-definition of the food market to a market for nutrients—and the purpose of foods is to get consumers the right nutrients. The shift is fundamental. Consumers are shifting from counting calories to looking for the […]
How do you Escape the New Product Abyss?
Join Sam Waterfall at this year’s Vitafoods Asia and discover how you can stand out from the crowd in the complex Asian markets and escape the New Product Abyss. On 1 September Sam will be presenting: How you can avoid the four biggest mistakes in nutrition marketing by learning the FourFactors® of Success in Hong […]
How to Avoid The New Product Abyss
Sam Waterfall to Present at “Food Vision Asia” in Singapore to Explain How To Stand Out and Win When Launching Products into the Complex Asian Markets. At a time when growth in Asia’s food and nutrition industry is outpacing the rest of the world, the first ever “Food Vision Asia” will look at strategies […]
Vitafoods Europe 2016: Translating science into business excellence
It’s almost that time of year again and HMT will be back at the Vitafoods Europe arena to bring you the latest in our research findings and giving you another opportunity to take part in our FourFactors introductory training session: How to avoid the four biggest mistakes in nutrition marketing by learning the FourFactors of […]