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by Peter Wennstrom Coke’s “sharing capsules” (it takes two bottles to open one) launched in Colombia is an excellent example of brand innovation that is all about what the brand stands for not what the product is or is not. Remember “Classic Coke” and “Coke Diet Plus” and you realise how far Coca Cola have […]

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by Aurore de Monclin The trend: beyond natural to real food Consumers seek benefits beyond natural; they are now looking for “Real Food”. For Mass-Market consumers it means the rejection of highly processed foods and empty calorie snacks. For the lifestyle consumers, it is looking for foods that are full of nutrients and free from […]

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by Vincent van Buul At Maastricht University, with the coaching of Peter Wennstrom, a doctoral research project is being undertaken to understand how marketing cues can impact consumer-purchasing decisions for future health. “We wanted to understand how, in a shopping environment, the consumer could be stimulated to think about long term health and it’s implications – […]

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The Healthy Marketing Team has recently completed a research project with industry and academy partners looking at innovation capability of the European food industry. The aim of the project is to increase the success rate of innovation and products launched into consumer markets by understanding the dynamics of an organisation’s innovation capability.    In our […]

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By Martina Oxling Within 10 years time approximately 40% of the working force will have been replaced. – Mikael Aru, CEO at Procordia AB A lot of companies are facing this challenge and we all know the importance of having good human resources. So how to ensure we´re getting the right people? Within Skåne Food […]

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Will you be attending Hi Europe? The HMT will and we’d love to meet you there in person! Peter Wennstrom will be speaking at the conference on Wednesday 14th November about Novel ways to use traditional ingredients: Taking traditional ingredients outside their box and Revealing new concepts of novel marketing. Peter will be available for […]

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