By Amanda Allvin
The potential market for food and beverage products combatting diabetes type 2 is high, as this is one of the most common diseases in the world. But how can companies and brands succeed in this highly regulated market? What are the key success factors for market success, and which are the commercial barriers?
One obvious limitation for these kind of solutions is of course the difficult situation with receiving authorized health claims, which have an overall limiting effect on the market for preventive foods.
– We are going to look at several aspects of commercialising these kind of products, such as legal requirements, health claims and how science can be leveraged and explained to consumers in a comprehensible way, says Anna Schenning, master student in Chemical Technology.
– We hope that by identifying commercial success factors, we will contribute to an increased rate of health and preventive food innovations, says Dag Bengtsson, master student in Biotechnology.
This result would of course not just be positive for brand owners, but also for individuals and the society as a whole, since it would mean lowered healthcare costs and increased quality of lives for many people.
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