Peter Wennström, expert consultant and President of the Healthy Marketing Team, is delighted to have been invited to be a guest speaker at NutraIngredients Health Claims conference 2010.  

 

One year on from the first batch of health claims opinions from EFSA, NutraIngredients follows up with the latest developments on a crucial regulation for the nutraceutical and functional foods industry. Peter will examine some of these opinions and discuss their potential use in the commercial light of day, focusing on discovering the risk of letting EFSA run your business – and the reward of listening to consumers and the:

• Disconnect between Health Claims and consumers
• Clash between basic communication rules and Health Claims
• Risk of negative rulings for your most important assett: Your brand trust
• Impact of research, development and innovation
• Way forward for your brand; with or withoput claims

When? Wednesday, 01 December 2010

Where? 31 Place de Brouckère, B-1000, Brussels, Belgium

This is a must-attend event for those in the functional food industry, offering an opportunity to hear expert advice and opinions from some of the leading players in the market.

 

To register, please click here.

For more information, please contact Laura at laura.tytherleich@william-reed.co.uk