“Swedish-based expert brand consultant, Peter Wennström, visited clients twice in China in 2010. The more food and beverage executives he works with, Peter says, the clearer the messgae for this rapidly growing industry becomes.
In 2009, Wennström launched his acclaimed 2nd book, “The Four Factors of Success” which, based on 20 years experience consulting in the industry, decodes the complex decisions of the grocery consumer to guide Food, beverage and Ingredients companies to the development of stronger concepts and better selling products. In this article, Peter explains the key applications of the FourFactors in China in 2010. ….” www.naturalproductsasia.com
To read the full article, please click on the link Four Factors for success: How to accelerate Brand Growth in China