Hands-on guides for better decisions in innovation, marketing and branding
The FourFactors® of Success was first introduced in the Food & Health Marketing Handbook 2003 and later refined in Wennström’s FourFactors® – how to innovate healthy brands in 2008. In 2014 our latest book The FourFactors for Growth Market Success was published.
The book explores emerging market opportunities in the food and beverage sector and outlines the key factors for launching or renovating a successful brand.
This strategic guide and practical toolbox examines the unique set of opportunities and challenges that entering an emerging market can bring. It considers the fast pace of change in consumer mindsets and expectations; the fast growth across most food and beverage categories and the increasing competition from local as well as international players.
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A unique check-list for new product development and brand analysis that takes the guesswork out of food and health marketing. Intended for anyone involved in marketing, new product development, R&D or science commercialisation.
In a competitive world how do you take your technology to market so that it’s your product that wins at the point of purchase? This Handbook tells you how to get the best out of the science and the health benefits of your ingredients or products. It uses a wealth of detailed case studies, market data and consumer research to help you create success.
How to make the health trends work for your brand
ExpoWest in Anaheim, California has been described as the world’s largest exhibition of organic and natural products. This year we attended the fair and based on our observations we identified twelve health trends, that each stem from our six Global Gamechangers!Read More
Innovation thirst, beverage trends & awarded innovations
On March 13, we at Healthy Marketing Team arranged an afterwork seminar together with Skåne Food Innovation Network in Malmö, Sweden. The theme for the afterwork was beverage innovation and during the afternoon we discussed how the beverage market has changed through history, how it is changing today and most importantly how it will change in the […]Read More
Sharing our observations from Expo West
to help you prepare for the future
Natural and Organic foods and beverages have 10 times the growth rate compared to normal processed foods and beverages.Read More
Cultural differences in health perception of cow’s and plant milk
Cultural differences between nations and continents have an impact on human behaviors, as stated by the Hofstede’s National Culture Theory, and is thus an important factors in consumer perception and behaviour. This spring, HMT intern Thanyathorn Wongnitchakul will investigate how the cultural differences between Europe and Asia is affecting the consumer perception of healthiness of cow's and plant milks.Read More