Hands-on guides for better decisions in innovation, marketing and branding
The FourFactors® of Success was first introduced in the Food & Health Marketing Handbook 2003 and later refined in Wennström’s FourFactors® – how to innovate healthy brands in 2008. In 2014 our latest book The FourFactors for Growth Market Success was published.
The book explores emerging market opportunities in the food and beverage sector and outlines the key factors for launching or renovating a successful brand.
This strategic guide and practical toolbox examines the unique set of opportunities and challenges that entering an emerging market can bring. It considers the fast pace of change in consumer mindsets and expectations; the fast growth across most food and beverage categories and the increasing competition from local as well as international players.
A unique check-list for new product development and brand analysis that takes the guesswork out of food and health marketing. Intended for anyone involved in marketing, new product development, R&D or science commercialisation.
In a competitive world how do you take your technology to market so that it’s your product that wins at the point of purchase? This Handbook tells you how to get the best out of the science and the health benefits of your ingredients or products. It uses a wealth of detailed case studies, market data and consumer research to help you create success.
FourFactors 2018 Roadshow:
The Global Game Changer Tour
When the game is changing – how do you change your game? Starting at Vitafoods Asia in Singapore in early September and ending at Health Ingredients Europe in Frankfurt in late November, HMT will this autumn do a four continent tour where we and our regional partners will bring you an understanding of how you can be the winner in the future landscape for food and health.Read More
Food Science needs the human touch
“Science” & “technology” in food is today seen by many consumers as the health enemy, whereas “natural” food is considered as wholesome & healthy, leading to an almost demonization of science. This is unfortunate since food science will be needed in order to address the very serious global challenges that we are facing and to help us develop both more natural and healthier foods. So how can we turn this around?Read More
Let’s Speak Religion in Nutrition Marketing
The health and wellness industry seem to be in the midst of a new wave of young engaged consumers whose purchase choices are defying existent marketing logic. These consumers are engaging with their food choices with a conviction that evokes comparisons to religious devotion. So how can brands and companies connect with them?Read More
Nutrition market consultancies join forces to accelerate
consumer-centric innovation for the Nordic market
Two Nordic-based agencies within the market of food, nutrition and health – the Healthy Marketing Team and Invenire Market Intelligence Oy – join forces to accelerate consumer-centric innovation. Together their purpose is to run a collaborative program of masterclasses and workshops in the Nordic region, based on the FourFactors® model.Read More
Brand new trend report: Gamechanging Trends 2018
ExpoWest in Anaheim, California has been described as the world’s largest exhibition of organic and natural products. This year we attended the fair and based on our observations we identified twelve health trends, that each stem from our six Global Gamechangers. These lay the foundation for our latest trend report Gamechanging Trends 2018.Read More