Hands-on guides for better decisions in innovation, marketing and branding
The FourFactors® of Success was first introduced in the Food & Health Marketing Handbook 2003 and later refined in Wennström’s FourFactors® – how to innovate healthy brands in 2008. In 2014 our latest book The FourFactors for Growth Market Success was published.
The book explores emerging market opportunities in the food and beverage sector and outlines the key factors for launching or renovating a successful brand.
This strategic guide and practical toolbox examines the unique set of opportunities and challenges that entering an emerging market can bring. It considers the fast pace of change in consumer mindsets and expectations; the fast growth across most food and beverage categories and the increasing competition from local as well as international players.
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A unique check-list for new product development and brand analysis that takes the guesswork out of food and health marketing. Intended for anyone involved in marketing, new product development, R&D or science commercialisation.
In a competitive world how do you take your technology to market so that it’s your product that wins at the point of purchase? This Handbook tells you how to get the best out of the science and the health benefits of your ingredients or products. It uses a wealth of detailed case studies, market data and consumer research to help you create success.
The Time is Right for Health & Nutrition Marketing in Asia
The demographic or human capital in most countries in Asia is a bigger asset than technological or economic capital. In countries like China, India and Indonesia to name a few, health of the population is thus as critical an enabler of national progress and economic success as hard infrastructure of roads, power etc.Read More
Dr. Lesley Stevenson is joining HMT!
We would like to welcome Dr. Lesley Stevenson as the newest member of HMT's global taskforce! Lesley joins Healthy Marketing Team as our new Expert Consultant in charge for our Singapore Hub!Read More
The food industry of the future is born in conflict with the old
We live in a world of rapid change, and recently the question was asked: Who will be the first Kodak of the food industry? This question is relevant because it is about how companies have lost their ability to change... In May I was invited by the Swedish Foods Industries (LI) to make a speech on their annual Food Day about the global challenges facing the food industry.Read More
How do the packaging labels affect consumer health perception?
Nowadays consumers tend to be very aware of the content of their daily diet. That in turn, leads to a higher attention towards food labelling and trustworthy food products. As a result, the evaluation of food product’s healthiness has become part of the purchase decision process.Read More