Hands-on guides for better decisions in innovation, marketing and branding
The FourFactors® of Success was first introduced in the Food & Health Marketing Handbook 2003 and later refined in Wennström’s FourFactors® – how to innovate healthy brands in 2008. In 2014 our latest book The FourFactors for Growth Market Success was published.
The book explores emerging market opportunities in the food and beverage sector and outlines the key factors for launching or renovating a successful brand.
This strategic guide and practical toolbox examines the unique set of opportunities and challenges that entering an emerging market can bring. It considers the fast pace of change in consumer mindsets and expectations; the fast growth across most food and beverage categories and the increasing competition from local as well as international players.
A unique check-list for new product development and brand analysis that takes the guesswork out of food and health marketing. Intended for anyone involved in marketing, new product development, R&D or science commercialisation.
In a competitive world how do you take your technology to market so that it’s your product that wins at the point of purchase? This Handbook tells you how to get the best out of the science and the health benefits of your ingredients or products. It uses a wealth of detailed case studies, market data and consumer research to help you create success.
Food That Talks
Everybody has a food they remember from childhood. It’s that kind of food that, regardless of your age, you’ll still think of fondly and eat whenever nostalgia strikes, or you want some comfort food. Just ask your neighbour or friends what food they remember the most, and you’ll be surprised by the variety of choices.Read More
Meet us at THAIFEX in Bangkok
This year, the Healthy Marketing Team is partnering with the region's largest Food and Beverage trade show, THAIFEX - World Food Asia from 28 May - 01 June 2019 in Bangkok Thailand.Read More
Podcast: Peter Wennström on The Global Gamechangers shaping Local Health Trends
Peter was invited to be a guest on the WHAKA Wellbeing Podcast, where he talked about how the game is changing for the nutrition industry and that the change is actually coming from the younger consumers who bring about a paradigm shift in how we view sustainability and nutrition.Read More
What Sustainable Nutrition means for today’s
food and beverage producers?
Our partner in New York, Eat Well Global, has updated us on what Sustainable Nutrition really means for today’s food and beverage producers. Eat Well Global has identified that companies and brands that empower global change and align themselves with sustainable nutrition goals gather more success.Read More
Trends Seen at Natural Products Expo West 2019
The more than 3,600 Expo West 2019 exhibitors ranged from entrepreneurs with a dream to corporate giants getting into the natural/organic game. Here are a few key up-and-coming trends that stood out on the show floor.Read More