FourFactors® Masterclass Roadshow in Singapore on January 31

Learn how to be a winner in the market for nutrition, health and wellness!

Essential Viewing! In this video you’ll see 3 global giants of our industry pulling multi-million dollar launches off the shelves. Join Peter at one of his Four Factors Master Classes and discover how all 3 could have avoided the expense and the pain by applying a few Healthy Marketing principles…

Dates & Location
FourFactors MasterClass – Copenhagen, Denmark. October 6, 2011.
FourFactors MasterClass – London England. November 17th, 2011.
Trend Activation Day – London, England. November 18th, 2011.
FourFactors Masterclass – Singapore. January 31st, 2012
Nutracon Conference. California, USA. March 8, 2012
Secure your place today!


Join Peter at a FourFactors® Masterclass

In 2009 Peter Wennström released his long awaited 2nd book: The FourFactors® of Success. A simple and practical tool to innovate healthy brands.

Since then the Healthy Marketing Team have toured Geneva, Beijing, Mumbai, Moscow and several other major cities sharing the FourFactors® principles with detailed case studies of successes and failures, revealing how to apply the tools in this one-day Masterclass.

The consumers decision to chose your product may be the result of a few seconds evaluation. The secret is to know what makes up her calculation!”
– Peter Wennström on the principles behind Wennstrom’s FourFactors® of Success

Using real world case studies, and analysing recent market failures the FourFactors approach will teach you how to avoid your own costly launch failures. Remove the guess work from creating healthier brands, products and supplements and position your product for success in 2012.

I was extremely impressed with your approach and ability to bring all the participants into a collaborative mindset.
I’ve done many of these courses and normally forget them shortly after.
The beauty behind your model is that it’s simple, pragmatic and works!”
– David Johnston. VP, Innovation. Horphag Research Nutritional, Geneva, Switzerland

Learn how to decode the consumers’ snap decisions at the shelf, create the perfect balance between health and pleasure and understand even your most demanding customer.

If you work in Innovation, New Product Development, Branding or Marketing, this is not an event to miss.

The Masterclass has been attended by leading global health and nutrition companies including Unilever, GSK, DSM and Coca-Cola.

Don’t miss this opportunity to learn from the experts and network with your industry colleagues. Spaces fill up very quickly so please reserve your space well in advance.

Register here with PayPal