“Amazing how quickly you can reach an answer, when you ask the right questions”
[Ingredient branding]
Fantastic! It felt like we’d been wading through mud and we just hadn’t cracked it with months of trying – and now to come out all feeling in the same place – its a credit to your facilitation and tools that it felt almost effortlessly easy” [Healthy ageing]
“Great work, very exciting, absolutely fantastic, brilliant, I love it – especially the ‘no-nonsense approach’” [Nutritional drink]
“This is the first time in a year I have felt clear what our proposition should be” [Probiotics]
Congratulations, this is truly very well done. Nice illustration that also in marketing there is a difference between amateurs and professionals…” [Scientist]
“Thank you once again for your astounding contribution towards the success of this amazing week. I’m extremely inspired by you and Sam, and I feel so touched by your genuine interest in our customers too. Not only did our customers learn a lot, but my team and I are very humbled to have had this learning experience from you and Sam.” [Week of seminars and customer-surgeries]
“I just would like to say thank you for yesterday. I think it was a great workshop thanks to your very good preparation…” [Ingredient Brand Positioning]
“The workshop was pretty intensive due to the complexity of the challenge and [my boss] described you as “incredible”.. I think it was a really good move to introduce you and I’m very pleased to have you on board.” [Regional Dairy]
I was extremely impressed with your approach and ability to bring all the participants into a collaborative mindset. Above all the simplicity of the model was beautiful.” [Innovation Client]
“[Senior-client-name]… was really delighted by the presentations and worksession around the brand. What she especially appreciated was that she found her self working with a group of English women who all shared her passion for the brand! I think we have established the emotional brand steering group:-)” [Cereal producer]
You have a flexible organisation and you always deliver. Everybody in our organisation have a 100% trust in HMT. You are reliable. We are relaxed about the outcome of the project (= we know it will be good. This is not always the case with other agencies) Both time and quality even though we know you have been under pressure.” [Strategic Direction Client]
“You have a very good team” [Heart health brand positioning]
The 4 Factors proved to be an excellent way for us to start new customer projects. A very structured approach around the main element in product design: the consumer.”[Ingredient company]
“Thanks again for a wonderful and insightful seminar. It was very well received and appreciated by my customers, especially [X] (and also by me). It was a great idea to have them leave with mock ups. Very professional!! Hats off!” [Customer Engagement workshop]
“We’ve used the 4 Factors – and they work excellent for us.”
“An excellent job. Peter and his team listened to our needs. Their support and guidance has helped us to grow our business.” [Personal Care]
“We were very impressed by HMTs expertise and overall knowledge of the market..excellent models were used” [Regional dairy]
HMT uses a unique and easy process that helps to find the right answers to develop something new and great. The experience and knowledge of the team is a very strong asset for any collaboration.”[Ingredient brand positioning]
“We were very pleased with the collaboration with HMT…the team has deep insight into the consumer reactions to nutritional concepts, which helped us to successfully shape the right concept.”[Ingredient company]
We chose HMT to support us on our strategic trademark ingredient* position as they have a reputation for being the experts in this field. HMT combined their knowledge of strategic and creative aspects of brand strategy to help us translate a scientific Health Claim into a tangible benefit for Brands looking to use it as well as for consumers.”[Ingredient brand positioning]
“Peter Wennstrom and his Healthy Marketing Team have helped us to think about our customer and their consumer in a different light when it comes to the marketing of healthy ingredients. The Four-Factors model is extremely relevant for our business in helping us improve success rate and delivering value for our customers.”[Ingredient company]
Working with HMT has created tangible results in a short period of time. HMT’s understanding of our category and consumer has contributed significantly to achieving a strong project outcome, which has broad stakeholder buy-in.[Ingredient brand positioning]
“Oh, I have worked with agencies like Dragon Rouge and added value But you’re much better cause you’re specialised in food and health!” [Weight-loss Innovation]
We had many doubts but in that workshop, thinking all together was very useful for us as a company to relate all the areas with the helpful tools & examples you gave us – was very useful for internal decision making on the target, the brand & positioning – delighted you are coming back for this new project…”
[LatAm Dairy Innovation]