Sam Waterfall, Brand Consultant for The Healthy Marketing Team and experienced global conference speaker, delivered an engaging and keynote address in Finland in January at the Sapuska annual seminar 2011, chaired by Heikki Manner, from the Finnish Society of Food Science and Technology

Different life styles affect the consumer, the product and companies marketing strategies. Sam therefore concentrated on global trends in Healthy Marketing, focusing on LOHAS; “Lifestyles of Health and Sustainability”.

He also offered a view of the Swedish differences from global data and examined:

• What is happening and why is it happening?
• How you can make it happen for your brand?
• What do consumers want now? What is changing?

Did you miss this opportunity to learn how to make it happen for your brand or would like to learn more? Please contact Sam at admin@healthymarketingnews.net