Consulting, Training, Inspiration
When you need to develop new brands, find direction or rescue old brands, our job is to help you get it right – with optimised positioning and sharper execution.
We work together with our clients – and often their agencies – as expert consultants, coaches and trainers.
With our FourFactors co-innovation Toolbox we bring your whole team to a successful choice of strategy, brand positioning and brand execution.
This is how we can help you and your team to take better decisions:
Learn about WHAT is happening and WHY, and more importantly, what opportunities this bring for your Brand
Find the sweet-spot for where your Brand should play.
Depending on your Brand and its context we can help you customize the optimal Market Entry Strategy.
We can help you develop a successful strategy that positions your brand in a unique way.
For the sharpest brand execution, we develop innovation concepts together with you.
We develop detailed briefs that guides your creative agency to the sharpest brand execution possible.
Our creative team can develop logo, packaging and web design, to make your brand come alive.
Learn about the FourFactors® of Success and how to apply them. This will take the guesswork out of food and health marketing.
Get to utilise the FourFactors® of Success in your daily work
Custimized training sessions on how to apply the FourFactors® of Success to reach your targets
Our team consists of a number of highly regarded and inspirational key note speakers. Let us tell your audience WHAT is happening, WHY it is happening, and HOW to make this happen for their brands.
Our experienced team can help you facilitate and moderate your workshops for the most actionable results
With our global team and hubs on strategic places across the globe we can offer you inspirational and actionable trend safaris customized based on your specific needs and wishes.
We plan and conduct inspirational and actionable in-house seminars for you and your team
Examples of our success cases:
B2B Brand & Portfolio Repositioning:
From Technology to Value Proposition
Akzo Nobel had developed a new sodium reduction technology that incorporated a huge number of added value benefits for the customer. So how to successfully position this technology in the market place, without drowning in all the potential attributes and benefits? How to establish OneGrain® Proposition with a unique differentiator and make it relevant to different customer segments.Read More
Brand repositioning case study:
Creating a platform for international growth
Already in 2012 Oatly was a well established Swedish brand in the dairy free niche category. But when the market started to grow, it was struggling to carve out a distinct position for itself. “The real challenge was that we started to behave like a generic brand and compete on price without being able to leverage our uniqueness”, says Björn Öste, Co-founder and co-owner of Oatly.Read More
Brand repostioning & Global roll-out case study:
Becoming the global expert in cholesterol lowering
Back in 2008, Benecol was a well respected functional food brand. However, it was under attack by better-resourced competitors in dozens of different countries. While Benecol was still recruiting new countries, the company lacked clarity about what the brand should stand for and how it should behave. The challenge was to bring clarity to the company’s marketing, and therefore clarity to it’s consumers...Read More
Innovation culture case study:
Improving innovation capability by innovation culture
In 2016 Orkla Foods Sweden (OFS), one of Sweden's leading food companies, set out to understand and define their Innovation Culture aiming at improving their innovation capability. OFS manage a broad brand portfolio, with brands all the way from lifestyle to mass market in the innovation life cycle. This big brand spectrum makes it a challenge to match internal innovation culture with consumer culture.Read More
Brand direction case study:
Differentiating nutrition in a growing economy
In 2011, Raimbek Bottlers launched ‘Juicy Junior’. This was a new approach to juice in Kazakhstan. The main message was targeting the mums with a fruit goodness and no added sugar message. Even though the product was fantastic, the company knew its performance could be improved.Read More
FourFactors 2018 Roadshow:
The Global Game Changer Tour
When the game is changing – how do you change your game? Starting at Vitafoods Asia in Singapore in early September and ending at Health Ingredients Europe in Frankfurt in late November, HMT will this autumn do a four continent tour where we and our regional partners will bring you an understanding of how you can be the winner in the future landscape for food and health.Read More
Food Science needs the human touch
“Science” & “technology” in food is today seen by many consumers as the health enemy, whereas “natural” food is considered as wholesome & healthy, leading to an almost demonization of science. This is unfortunate since food science will be needed in order to address the very serious global challenges that we are facing and to help us develop both more natural and healthier foods. So how can we turn this around?Read More
Let’s Speak Religion in Nutrition Marketing
The health and wellness industry seem to be in the midst of a new wave of young engaged consumers whose purchase choices are defying existent marketing logic. These consumers are engaging with their food choices with a conviction that evokes comparisons to religious devotion. So how can brands and companies connect with them?Read More
Nutrition market consultancies join forces to accelerate
consumer-centric innovation for the Nordic market
Two Nordic-based agencies within the market of food, nutrition and health – the Healthy Marketing Team and Invenire Market Intelligence Oy – join forces to accelerate consumer-centric innovation. Together their purpose is to run a collaborative program of masterclasses and workshops in the Nordic region, based on the FourFactors® model.Read More
Brand new trend report: Gamechanging Trends 2018
ExpoWest in Anaheim, California has been described as the world’s largest exhibition of organic and natural products. This year we attended the fair and based on our observations we identified twelve health trends, that each stem from our six Global Gamechangers. These lay the foundation for our latest trend report Gamechanging Trends 2018.Read More