Client Questions

Our Job Is To Help You Get it Right

Questions that Clients asked us recently and our answer

How to transform our company from being an Ingredient Supplier to an Innovation Partner?

How to transform our company from being an Ingredient Supplier to an Innovation Partner?

 

HMT Answer: A wholesaler in a traditional industry value chain transforms its role and value through a Consumer Centric and Co-Innovation led business model

How can our organization communicate and collaborate better to change the way we work?

How can our organization communicate and collaborate better to change the way we work?

 

HMT Answer: Understand your Innovation Culture, both as a cross-functional Team and the Individual profiles that give the dynamics to drive Innovation

How can we bring Newness and Growth to our declining category?

How can we bring Newness and Growth to our declining category?

 

HMT Answer: Injecting Nutrition, Health & Wellness Innovation insights and Concept creation into a European juice market

Our brand portfolio doesn’t reach into the mass market - How can we use current brands and new concepts to reach Deeper into the Pyramid?

Our brand portfolio doesn’t reach into the mass market - How can we use current brands and new concepts to reach Deeper into the Pyramid?

HMT Answer: Creating a clear mapping of the current market combined with defining consumer needs and aspirations, setting the strategic direction path to develop winning concept ideas.