Success cases from more than 60 countries on 6 continents
We have helped clients all over the world, providing them with expert guidance in the increasingly complex global landscape of health and wellness.
Below you will find a selection of case studies where we have helped clients with innovation, renovation, brand positioning, strategic directions etc.
What Our Clients' Say
I have to say it’s amazing the positive changes we’ve seen to the brand since your team joined our ‘family’. When I compare where we were that first day, with where we are now, I feel really happy.
Ingmar Wester - Inventor of Plant Stanol Ester, Benecol
Together with HMT we at OATLY have chartered, analyzed, defined and successfully implemented an excellent and value creating brand positioning.
Mats Hallkvist - Chairman 2012, Oatly
"Our journey began by gaining a deep understanding of our target consumer: this would not have been possible without your guidance. The FourFactors® is a tool we use on a daily basis and we’re very grateful for the insights you’ve provided."
Kusal Perera - General Manager Business Development & Innovation 2015, Miraka
"HMT make insights actionable!"
Global Marketing Director
"In response to existing brand positioning and target group the FourFactors approach evaluates and identifies which ingredients and claims (benefits) best fit the current brand and consumer reality."
Dr Michele Kellerhals - Director R&D Functional Ingredients, Coca Cola
How to make the health trends work for your brand
ExpoWest in Anaheim, California has been described as the world’s largest exhibition of organic and natural products. This year we attended the fair and based on our observations we identified twelve health trends, that each stem from our six Global Gamechangers!Read More
Innovation thirst, beverage trends & awarded innovations
On March 13, we at Healthy Marketing Team arranged an afterwork seminar together with Skåne Food Innovation Network in Malmö, Sweden. The theme for the afterwork was beverage innovation and during the afternoon we discussed how the beverage market has changed through history, how it is changing today and most importantly how it will change in the […]Read More
Sharing our observations from Expo West
to help you prepare for the future
Natural and Organic foods and beverages have 10 times the growth rate compared to normal processed foods and beverages.Read More
Cultural differences in health perception of cow’s and plant milk
Cultural differences between nations and continents have an impact on human behaviors, as stated by the Hofstede’s National Culture Theory, and is thus an important factors in consumer perception and behaviour. This spring, HMT intern Thanyathorn Wongnitchakul will investigate how the cultural differences between Europe and Asia is affecting the consumer perception of healthiness of cow's and plant milks.Read More