Success cases from more than 60 countries on 6 continents
We have helped clients all over the world, providing them with expert guidance in the increasingly complex global landscape of health and wellness.
Below you will find a selection of case studies where we have helped clients with innovation, renovation, brand positioning, strategic directions etc.
What Our Clients' Say
I have to say it’s amazing the positive changes we’ve seen to the brand since your team joined our ‘family’. When I compare where we were that first day, with where we are now, I feel really happy.
Ingmar Wester - Inventor of Plant Stanol Ester, Benecol
Together with HMT we at OATLY have chartered, analyzed, defined and successfully implemented an excellent and value creating brand positioning.
Mats Hallkvist - Chairman 2012, Oatly
"Our journey began by gaining a deep understanding of our target consumer: this would not have been possible without your guidance. The FourFactors® is a tool we use on a daily basis and we’re very grateful for the insights you’ve provided."
Kusal Perera - General Manager Business Development & Innovation 2015, Miraka
"HMT make insights actionable!"
Global Marketing Director
"In response to existing brand positioning and target group the FourFactors approach evaluates and identifies which ingredients and claims (benefits) best fit the current brand and consumer reality."
Dr Michele Kellerhals - Director R&D Functional Ingredients, Coca Cola
Join us on a sweatnographic journey
into the world of Bro.Science
The demand for sports nutrition products with on trend messaging and ingredients is steadily rising as more and more people of all kinds are drawn to strength training. Nowhere do we see this more clearly than in men’s health and fitness consumer behaviors. No longer are heavy weights and protein shakes the domain of the steroid enhanced meathead; more and more men from all walks of life are finding themselves dedicating their time, money and energy to strength training.Read More
WHAT IS SWEDISHNESS?
In the age of globalization, transnational corporations, and global brands production is spread all over the world and so the question of origin; Where Something Comes From, is becoming increasingly important to consumers and to companies who want to connect with them. But how can companies and brands leverage their origin and heritage in a credible way in health and wellness marketing?Read More
How to become successful in the Meatless Future?
Plant-based eating is a game-changing trend, especially with more and more consumers identifying themselves as flexitarians. We see multiple companies and brands racing to leverage this trend to their advantage. But HOW should brands act in order to become truly successful in this field, instead of drowning in the competition? What are the future consumers really looking for and why?Read More
Healthy Marketing Team establish consulting
and training hub in Singapore!
PRESS RELEASE: The international brand strategy and nutrition innovation agency Healthy Marketing Team (HMT) announced after VitaFoods Asia that they establish a consulting and training hub in Singapore, HMT Asia Pacific, in co-operation with its new partner Mr Deepak Gunvante, CEO, DG Associates Pte Ltd.Read More
Importance of Fortification & Fortified Foods
to combat the global burden of disease
Malnutrition is by far the biggest risk factor for the global burden of disease. Every country, every age group and every socio-economic class is impacted. While there are 2 billion people who lack key micronutrients such as Iron and Vitamin A, equally there are 2 billion people who are overweight or obese. WHO and FAO, after years of experience of engaging to tackle micronutrient malnutrition, have concluded that food fortification is the most sustainable public health strategy.Read More