Success cases from more than 60 countries on 6 continents
We have helped clients all over the world, providing them with expert guidance in the increasingly complex global landscape of health and wellness.
Below you will find a selection of case studies where we have helped clients with innovation, renovation, brand positioning, strategic directions etc.
What Our Clients' Say
I have to say it’s amazing the positive changes we’ve seen to the brand since your team joined our ‘family’. When I compare where we were that first day, with where we are now, I feel really happy.
Ingmar Wester - Inventor of Plant Stanol Ester, Benecol
Together with HMT we at OATLY have chartered, analyzed, defined and successfully implemented an excellent and value creating brand positioning.
Mats Hallkvist - Chairman 2012, Oatly
"Our journey began by gaining a deep understanding of our target consumer: this would not have been possible without your guidance. The FourFactors® is a tool we use on a daily basis and we’re very grateful for the insights you’ve provided."
Kusal Perera - General Manager Business Development & Innovation 2015, Miraka
"HMT make insights actionable!"
Global Marketing Director
"In response to existing brand positioning and target group the FourFactors approach evaluates and identifies which ingredients and claims (benefits) best fit the current brand and consumer reality."
Dr Michele Kellerhals - Director R&D Functional Ingredients, Coca Cola
“Successful innovation starts & ends with the consumer”
Meet Deepak Gunvante
We are happy to introduce and welcome Deepak Gunvante as the newest member of HMT’s global taskforce. Deepak brings three decades of experience within the Food & Nutrition innovation field from Unilever, GSK Consumer Healthcare and General Mills. Deepak is joining HMT as an Expert Consultant and our partner for India. Moreover, he will be our main point of contact within the Asia Pacific region.Read More
Game changing trends call for Gamechanger Innovation
The global nutrition industry is in flux. Driving forces such as digitization, increased consumer power, health and sustainability are radically changing the rules of play. The need for innovation has never been greater, but how do you work successfully and long-term with innovation in an environment that is changing faster than ever? What trends are relevant and which can be dismissed as short-term fads?Read More
Critical Success Factors when
commercialising personalised nutrition
The revolutionising concept of Personalised Nutrition and its individually tailored diets possesses multiple promises for society such as preventing diseases. Still, the commercialisation of the concept has had a slow progress. My master thesis from Lund University in collaboration with Healthy Marketing Team have identified 5 commercial barriers within personalised nutrition. The question is: how can these be faced?Read More
The biggest innovation barrier in Asia
The Healthy Marketing Team are continuing our trade fair tour and this time we went to Singapore for an amazing Vitafoods Asia. We met hundreds of people interested in knowing how culture affects your innovation strategy and if internal culture is ready for external change. The nutrition industry is facing big future changes and when it happens, you need to be ready internally so that you won’t be outrun by the competition.Read More