Success cases from more than 60 countries on 6 continents
We have helped clients all over the world, providing them with expert guidance in the increasingly complex global landscape of health and wellness.
Below you will find a selection of case studies where we have helped clients with innovation, renovation, brand positioning, strategic directions etc.
What Our Clients' Say
I have to say it’s amazing the positive changes we’ve seen to the brand since your team joined our ‘family’. When I compare where we were that first day, with where we are now, I feel really happy.
Ingmar Wester - Inventor of Plant Stanol Ester, Benecol
Together with HMT we at OATLY have chartered, analyzed, defined and successfully implemented an excellent and value creating brand positioning.
Mats Hallkvist - Chairman 2012, Oatly
"Our journey began by gaining a deep understanding of our target consumer: this would not have been possible without your guidance. The FourFactors® is a tool we use on a daily basis and we’re very grateful for the insights you’ve provided."
Kusal Perera - General Manager Business Development & Innovation 2015, Miraka
"HMT make insights actionable!"
Global Marketing Director
"In response to existing brand positioning and target group the FourFactors approach evaluates and identifies which ingredients and claims (benefits) best fit the current brand and consumer reality."
Dr Michele Kellerhals - Director R&D Functional Ingredients, Coca Cola
Healthy Marketing Team 2019 Gamechanger Trend Report
New trend report introduces Six Global Gamechangers that will help the nutrition industry find strategies for the future!Read More
Announcing HMT in partnership with Eat Well Global
The international brand strategy and nutrition innovation agency, Healthy Marketing Team (HMT), announce their cooperation with Eat Well Global, Inc (EWG), adding their expertise in credentialed health influencer engagement. EWG’s collaboration will provide a partner for HMT in the North America. With a rapidly-changing consumer market, HMTs proven brand innovation methodology FourFactors® combined with the influencers model of EWG will help the food industry to orientate to new realities.Read More
Become a winner in the healthy marketing
game at Supply Side West 2018
The nutrition game is changing… So how do you change your game? At Supply Side West in Las Vegas, HMT founder Peter Wennström and his expert team will bring you an understanding of how you can be the winner in the future landscape for food and health. Successful innovation and marketing in a sector as competitive […]Read More
HMT activities at Supply Side West 2018
At Supply Side West in Las Vegas, HMT will bring you an understanding of how you can be the winner in the future landscape for food and health.Read More
Join us on a sweatnographic journey
into the world of Bro.Science
The demand for sports nutrition products with on trend messaging and ingredients is steadily rising as more and more people of all kinds are drawn to strength training. Nowhere do we see this more clearly than in men’s health and fitness consumer behaviors. No longer are heavy weights and protein shakes the domain of the steroid enhanced meathead; more and more men from all walks of life are finding themselves dedicating their time, money and energy to strength training.Read More