International Food Ingredients Interview with Marketing Guru
Published in International Food Ingredients April – May 2012 Issue.
In person with Lynda Searby
Founder of branding consultancy the Healthy Marketing Team, Peter Wennstrom talks about failure and success factors in functional foods marketing, the impact of EU health claims regulation on innovation and emerging platforms for functional foods.
Access the full article > IFi Interview with Peter Wennstrom April 2012