Better targeted innovation faster to market
FourFactors® masterclasses are interactive and issues-based workshops that enhance the capability and effectiveness of marketing and innovation teams.
They are based on HMT’s globally proven FourFactors® methodology, that has been successfully applied in over 60 countries in food, beverage and supplement categories.
On this page you will learn more. Keep scrolling down!
Singapore Masterclass, September 10:
Choosing the right nutrition innovation strategy for Asia
As an official pre-Vitafoods Asia event the international brand strategy and innovation consultancy HMT will demonstrate how to win in tomorrow’s market place in Asia, in a FourFactors® Masterclass on the 10th of September.Read More
Finland Masterclass, September 18
The Game is Changing – How Will You Change Your Game?
On September 18, this year's first Nordic FourFactors masterclass will be held at Wiurila Manor in Finland, co-hosted between Healthy Marketing Team and Invenire. In this Masterclass, you’ll gain insight and understanding of the global game-changing strategies in food & health, and the big global shifts that are changing consumer behaviours. You'll also learn the FourFactors® tool and how to utilize it, equipping you to leverage these trends - and create innovation strategies that work!Read More
In one interactive decision-making model we:
– ANALYSE THE TRENDS CORRECTLY
– IDENTIFY YOUR BEST OPPORTUNITY TO WIN
– CHOOSE THE RIGHT MARKET ENTRY STRATEGY
– POSITION YOUR BRAND
– TARGET THE RIGHT CONSUMER WITH THE RIGHT MESSAGE
Create alignment among all vital functions involved by establishing a Co-Innovation toolbox, which gives you:
– TEAM ALIGNMENT ON BOTH CURRENT POSITION AND DIRECTION
– ONE LANGUAGE ACROSS FUNCTIONS
– ENABLES STEP BY STEP DECISION MAKING IN CROSS FUNCTIONAL TEAMS
– CREATES ACTIONABLE RESULTS
Innovation, marketing and branding training modules based on FourFactors® are developed with the client company to match specific and defined needs.
All sessions are facilitated and planned by senior HMT consultants and certified FourFactors® facilitators with global experience from both industry and consulting.
The latest trends, insights and case studies from around the world are used to provide new inspiration.
Moreover, the training sessions can also be customised using the client company’s own examples of success and failures to accumulate learnings and best practice.
In an industry that sees 80% of all innovations and new launches fail in less than 12 months, there is a clear need for a system that pre-analyse the success potential of concepts.
FourFactors is an easy-to-understand approach that connects trends with categories and brands with consumers. It provides a step by step guide to decision making and delivers actionable results.
The methodology has been developed and refined since 2007 and has been applied in over 60 countries in food, beverage and supplement categories. The University of Maastricht, Netherlands also validated the FourFactors® as the best method for understanding how consumers understand health claims.
We tailor our training modules to match your needs and challenges aiming at creating actionable results and best practice methods.