Your international taskforce for healthier brands and healthier business
The Healthy Marketing Team is a group of internationally experienced consultants who are experts in food & health innovation, marketing and branding. We are a truly cross-cultural team with members from America, Asia and Europe. Our collective experience comes from years in developing winning strategies and propositions for top-level companies, both suppliers and brands owners, around the globe. Together with our network of partners we provide end-to-end solutions to our clients needs.
Peter Wennström - Founder & Senior Consultant
Peter is the founder and lead consultant at HMT. With over 25 years of experience in international brand management and consultancy in nutrition, health and wellness, he set up HMT in 2007 with the mission to bring healthier brands and healthier business to its customers in the global nutrition industry.
Peter is regarded as one of the world’s leading experts in food and health marketing. He has authored several books and industry guides on the subject, including the latest FourFactors® for Growth Market Success book with the combined experiences of HMT’s senior consultants.
Aurore de Monclin - Chief Operating Officer & Senior Consultant
With over 15 years of experience in healthy marketing, and having worked in more than 20 countries from US to Kazakhstan, leading brand positioning and innovation projects for medical nutrition, food, beverage and ingredient clients, Aurore brings global perspective and practical expertise on how to unterstand customers’ health needs and develop better targeted brands, faster to market.
She developed a passion for nutrition, health & wellness as Innovation Manager at Nestle, working on strategic initiatives to deliver the company’s Health & Wellness Ambition for the UK market. Aurore holds a Masters Degree in Food Science Management and Marketing from the leading global food institute Agro Paristech.
Zuzana Hruba - Communication Officer & Insight Consultant
With a master in Health & Food Innovation Management from Maastricht University, Zuzana’s expertise lies within food legislation, nutrition and food innovation. Originally from Czech Republic, Zuzana has experience from living in different countries and markets.
Moreover, Zuzana is increadibly creative. Her creative soul is reflected in her passion for taking professional pictures, creating videos and using all of this for her lifestyle blog. Apart from keeping up with the new trends and innovations on the market, she is also addicted to fitness and likes to relax by trying out new recipes.
Ida Mao - Insight Consultant
Ida is a cultural analyst and designer with a background in cultural analysis, UX design and psychology, however, she would rather call herself an explorer, creator and dot-connector stimulated by people, ideas and culture.
She is passionate about finding patterns, discovering unmet needs and analyzing the big picture. This can be traced back to a full shelf of detective novels she has been reading since she can remember. Facilitated with a multi-disciplinary background and various working experience, she is bringing the insights to evidence-based innovation.
Apart from the analytical mind, her creativity adds a frisky touch to her work. Over 10 years of painting has made visual thinking her second language for communication. And now she has extended her canvas to branding, marketing and digital platforms.
Amanda Allvin - Head of Communications
Amanda is currently on a maternity leave.
Please, contact Zuzana Hruba for any matters.
Amanda is an experienced trend analyst who holds a great interest in future food and health. Her expertise also includes how to build brand trust, open innovation management, integrated packaging innovation and digital strategies.
With previous experience working as a project manager, trend analyst and innovation trainee, Amanda brings a curious, analytical and opportunity-oriented perspective to all her tasks. She holds a Master of Science in Food Science and Technology from Lund University.
Amanda is a strong believer that food can solve many of the global challenges that we face today concerning health and sustainability. For example food can prevent many of our most serious diseases.
Per Sundelin - Senior Consultant
With international marketing and sales experience that stretches across FMCG, B2B and consultancy roles in 6 continents, Per has accumulated solid experience and understanding in how to build brands that achieve set business goals.
For over 20 years he has worked with high performing Brands such as Marabou / Kraft Foods, Carlsberg, Saatchi&Saatchi and Tetra Pak, focusing on building brand equity, understanding the brand purpose and mobilising the entire team.
Per believes that food and beverage is the universal forum for meetings and interaction between people. Providing so much more than the fuel for energy; it is the foundation for fun, inspiration and new experiences!
Deepak Gunvante - Expert Consultant
Deepak has had the opportunity to improve lives of over a billion consumers in the Asia Pacific region through Innovation in the field of Foods & Nutrition during three decades of his R&D career, working with Unilever, GSK Consumer Healthcare and General Mills. His expert domain knowledge is in Consumer insight based Innovation, Nutrition claims & Regulatory affairs.
Deepak has been instrumental in driving significant Innovation-led growth of the brands he was associated with through differentiated product & claim propositions. He is well networked with key opinion leaders in Nutrition & Regulatory community and has been a regular content contributor & speaker at key international forums
Deepak is passionate about fitness & healthy eating. He enjoys running marathons and is a performance coach for leading healthcare organizations.
Felicia Wennström - Copy Writer & Creative
Felicia’s expertise spans from benchmarking of trends & conceptualisation of ideas, to copy writing and social media marketing. Her creativity and ambitions come well at hand as part of our HMT Creative team, where she is is responsible for creative directions and content creation.
Holding a BA in Marketing Communication from California Lutheran University, Felicia has been working as PR and marketing manager for restaurants, online magazines, and clothing brands in USA. She also worked as Creative Project Manager at Oatly and founded the creative design agency Becktor/Wennström.
Felicia is a strong believer that food marketing and branding is much more than just a product on a shelf. Just as every person has their own unique story to tell so does the product.
Verity Clifton - Senior Consultant
Verity is a senior Marketing and Insight professional with extensive experience across food, drink and healthcare categories working with blue chip FMCG brands such as Horlicks, Lucozade and Ribena. She is an enthusiastic, results driven leader with a proven track record in strategic development of brands, innovation and commercial brand planning. Verity brings a good understanding of the challenges facing client organisations and the opportunities to grow brands and businesses through innovation.
For Verity, food plays a key role in caring for yourself and others – both physically through good nutrition but equally as importantly for nurturing the soul through family dinners, friends get – togethers, nights out and new experiences – even if she is a self-proclaimed rubbish cook!
Rolf Bjerndell - Chairman
Rolf is one of Sweden’s sharpest minds when it comes to bringing food innovation and new brands into commercial successes. He is also a Board member of Oatly, and a driving force behind the company’s new brand strategy (that was developed together with HMT), Brämhults, OTTO, Berries by Astrid, Almi and Probi (Proviva), and former CEO of Skånemejerier where his collaboration with Peter Wennström started in connection to the ProViva project.
Wherever Rolf Bjerndell has set his foot during his long career he’s been involved in change. Either in managing change caused by deregulation and changing market conditions or driving change himself as leader, board member or business angel.
Max Gonen - Insight Consultant
Max Gonen is a Cultural Analyst from Chicago, IL with a background in Communications and Gender Studies where he focused on identity and spectatorship to answer questions like; how does the media we consume help us form and sustain our self image?
His professional background producing and designing large scale events allowed him to develop a keen aesthetic eye and the ability to quickly understand visual trends; to see how color, texture, and shape have their own languages and how to use them to tell a great story.
He currently specialises in researching digital cultures; specifically around sports nutrition and supplementation.
Thanyathorn Wognitchakul - Insight Consultant
Thanya holds a master degree in Health Food Innovation Management and has an experience in clinical nutrition, particularly diabetes, heart disease and obesity.
With the combination of notions in health sciences and food business, she has a great insight of how to find the sweet spot between consumer needs and food markets. She specifically focuses on consumer behaviour research, trend analysis and cultural-oriented products, especially within the Asian market. She is particularly interested in the area of plant-based products, with a focus on the dairy-alternative market where she has done an extensive research.
Thanya is currently based in Bangkok, Thailand. After living and travelling in different European countries, she is able to connect the dots between Western and Eastern consumer products.
She is passionate to help people to improve their life through healthy food products, while having sustainable wellbeing. Thanya believes it is important to respect different cultures and backgrounds in order to win consumers’ mind.
The challenges of marketing probiotics
by HMT’s US partner David Gauger
Branding and messaging probiotic products present unique challenges. How to find position your brand smart? How to resonate with consumers in a crowded market? How to communicate the functional benefits without crossing the line into unsubstantiated health claims?Read More
Meet HMT at Vitafoods Asia 2019
HMT have partnered with the no.1 nutraceutical event in Asia, Vitafoods Asia, that returns on 25 - 26 September to Singapore’s Marina Bay Sands to gather key nutraceuticals industry players from all parts of the globe.Read More
Food That Talks
Everybody has a food they remember from childhood. It’s that kind of food that, regardless of your age, you’ll still think of fondly and eat whenever nostalgia strikes, or you want some comfort food. Just ask your neighbour or friends what food they remember the most, and you’ll be surprised by the variety of choices.Read More
Meet us at THAIFEX in Bangkok
This year, the Healthy Marketing Team is partnering with the region's largest Food and Beverage trade show, THAIFEX - World Food Asia from 28 May - 01 June 2019 in Bangkok Thailand.Read More
Podcast: Peter Wennström on The Global Gamechangers shaping Local Health Trends
Peter was invited to be a guest on the WHAKA Wellbeing Podcast, where he talked about how the game is changing for the nutrition industry and that the change is actually coming from the younger consumers who bring about a paradigm shift in how we view sustainability and nutrition.Read More