Your international taskforce for healthier brands and healthier business
The Healthy Marketing Team is a group of internationally experienced consultants who are experts in food & health innovation, marketing and branding. We are a truly cross-cultural team with members from America, Asia and Europe. Our collective experience comes from years in developing winning strategies and propositions for top-level companies, both suppliers and brands owners, around the globe. Together with our network of partners we provide end-to-end solutions to our clients needs.
Peter Wennström - Founder & Senior Consultant
Peter is the founder and lead consultant at HMT. With over 25 years of experience in international brand management and consultancy in nutrition, health and wellness, he set up HMT in 2007 with the mission to bring healthier brands and healthier business to its customers in the global nutrition industry.
Peter is regarded as one of the world’s leading experts in food and health marketing. He has authored several books and industry guides on the subject, including the latest FourFactors® for Growth Market Success book with the combined experiences of HMT’s senior consultants.
Amanda Allvin - Head of Communications
Amanda is an experienced trend analyst who holds a great interest in future food and health. Her expertise also includes how to build brand trust, open innovation management, integrated packaging innovation and digital strategies.
With previous experience working as a project manager, trend analyst and innovation trainee, Amanda brings a curious, analytical and opportunity-oriented perspective to all her tasks. She holds a Master of Science in Food Science and Technology from Lund University.
Amanda is a strong believer that food can solve many of the global challenges that we face today concerning health and sustainability. For example food can prevent many of our most serious diseases.
Per Sundelin - Senior Consultant
With international marketing and sales experience that stretches across FMCG, B2B and consultancy roles in 6 continents, Per has accumulated solid experience and understanding in how to build brands that achieve set business goals.
For over 20 years he has worked with high performing Brands such as Marabou / Kraft Foods, Carlsberg, Saatchi&Saatchi and Tetra Pak, focusing on building brand equity, understanding the brand purpose and mobilising the entire team.
Per believes that food and beverage is the universal forum for meetings and interaction between people. Providing so much more than the fuel for energy; it is the foundation for fun, inspiration and new experiences!
Aurore de Monclin - Senior Consultant
With over 15 years of experience in healthy marketing, and having worked in more than 20 countries from US to Kazakhstan, leading brand positioning and innovation projects for medical nutrition, food, beverage and ingredient clients, Aurore brings global perspective and practical expertise on how to unterstand customers’ health needs and develop better targeted brands, faster to market.
She developed a passion for nutrition, health & wellness as Innovation Manager at Nestle, working on strategic initiatives to deliver the company’s Health & Wellness Ambition for the UK market. Aurore holds a Masters Degree in Food Science Management and Marketing from the leading global food institute Agro Paristech.
Zuzana Hruba - Insight Consultant
With a master in Health & Food Innovation Management from Maastricht University, Zuzana’s expertise lies within food legislation, nutrition and food innovation. Originally from Czech Republic, Zuzana has experience from living in different countries and markets.
Moreover, Zuzana is increadibly creative. Her creative soul is reflected in her passion for taking professional pictures, creating videos and using all of this for her lifestyle blog. Apart from keeping up with the new trends and innovations on the market, she is also addicted to fitness and likes to relax by trying out new recipes.
Deepak Gunvante - Expert Consultant
Deepak has had the opportunity to improve lives of over a billion consumers in the Asia Pacific region through Innovation in the field of Foods & Nutrition during three decades of his R&D career, working with Unilever, GSK Consumer Healthcare and General Mills. His expert domain knowledge is in Consumer insight based Innovation, Nutrition claims & Regulatory affairs.
Deepak has been instrumental in driving significant Innovation-led growth of the brands he was associated with through differentiated product & claim propositions. He is well networked with key opinion leaders in Nutrition & Regulatory community and has been a regular content contributor & speaker at key international forums
Deepak is passionate about fitness & healthy eating. He enjoys running marathons and is a performance coach for leading healthcare organizations.
Felicia Wennström - Copy Writer & Creative
Felicia’s expertise spans from benchmarking of trends & conceptualisation of ideas, to copy writing and social media marketing. Her creativity and ambitions come well at hand as part of our HMT Creative team, where she is is responsible for creative directions and content creation.
Holding a BA in Marketing Communication from California Lutheran University, Felicia has been working as PR and marketing manager for restaurants, online magazines, and clothing brands in USA. She also worked as Creative Project Manager at Oatly and founded the creative design agency Becktor/Wennström.
Felicia is a strong believer that food marketing and branding is much more than just a product on a shelf. Just as every person has their own unique story to tell so does the product.
Line Becktor - Graphic Designer & Illustrator
Art, illustration and design has always been a big part of Lines life. Growing up in an artist family, she has always had a great passion for creating and exploring new ideas, and make them come alive. Drawing has always been Line’s greatest passion and her the biggest driving force is to explore new ways to improve her skills.
As partner and founder of the design agency Becktor/Wennström, Line´s world consists of drawing, graphic illustration and photography. Her experience spans from designing food packaging, websites, logos and hand drawn fonts to interior design.
Except for her love for art and design, Line has a great passion for health and nutrition. Moreover, her experience and education within Dental Technology and Aesthetics has resulted in a sharp eye for shape and accuracy.
Verity Clifton - Senior Consultant
Verity is a senior Marketing and Insight professional with extensive experience across food, drink and healthcare categories working with blue chip FMCG brands such as Horlicks, Lucozade and Ribena. She is an enthusiastic, results driven leader with a proven track record in strategic development of brands, innovation and commercial brand planning. Verity brings a good understanding of the challenges facing client organisations and the opportunities to grow brands and businesses through innovation.
For Verity, food plays a key role in caring for yourself and others – both physically through good nutrition but equally as importantly for nurturing the soul through family dinners, friends get – togethers, nights out and new experiences – even if she is a self-proclaimed rubbish cook!
Lesley Stevenson - Expert Associate
Lesley is specialist in strategic innovation and R&D within the Food & Beverage and dietary supplement industries. Most recently with Abbott Nutrition, Fonterra and GSK Nutrition, she has worked on many different categories in Europe, China, South East Asia and Australasia.
Lesley has worked on brands and products ranging from pediatric, mass market, to foods for special medical purposes. She has supported many launches in different geographies providing input into go-to-market communications, guidance and preparation of product registration dossiers and how to commercialise science and bring it to life within a brand. Lesley completed her undergradute degree and PhD in Edinburgh. She also has a Masters in Management from Southern Cross University in Australia.
On a personal level, when it comes to food, like everyone Lesley eat for enjoyment and sustenance, but she is also interested in the health giving properties of food and this is why her career has led her to food innovation
Fredrik Holmgren Holm - Insight Consultant
Fredrik is working with innovation both in the food industry and on a systemic level changing and challenging how we eat. Working in parallel with the two sectors has created an insight for the future need of healthier products.
He has worked with research, together with innovation clusters and starting his own company which gives a broad spectrum of experience and understanding of the food industry. Fredrik holds a Master of Science in Food Technology and Nutrition from Lund University.
Fredrik believes that we can change not only ourselves but also the society by the way we eat. Healthier business also means healthier people.
Rolf Bjerndell - Chairman
Rolf is one of Sweden’s sharpest minds when it comes to bringing food innovation and new brands into commercial successes. He is also a Board member of Oatly, and a driving force behind the company’s new brand strategy (that was developed together with HMT), Brämhults, OTTO, Berries by Astrid, Almi and Probi (Proviva), and former CEO of Skånemejerier where his collaboration with Peter Wennström started in connection to the ProViva project.
Wherever Rolf Bjerndell has set his foot during his long career he’s been involved in change. Either in managing change caused by deregulation and changing market conditions or driving change himself as leader, board member or business angel.
Max Gonen - Insight Consultant
Max Gonen is a Cultural Analyst from Chicago, IL with a background in Communications and Gender Studies where he focused on identity and spectatorship to answer questions like; how does the media we consume help us form and sustain our self image?
His professional background producing and designing large scale events allowed him to develop a keen aesthetic eye and the ability to quickly understand visual trends; to see how color, texture, and shape have their own languages and how to use them to tell a great story.
He currently specialises in researching digital cultures; specifically around sports nutrition and supplementation.
Thanyathorn Wognitchakul - Insight Consultant
Thanya holds a master degree in Health Food Innovation Management and has an experience in clinical nutrition, particularly diabetes, heart disease and obesity.
With the combination of notions in health sciences and food business, she has a great insight of how to find the sweet spot between consumer needs and food markets. She specifically focuses on consumer behaviour research, trend analysis and cultural-oriented products, especially within the Asian market. She is particularly interested in the area of plant-based products, with a focus on the dairy-alternative market where she has done an extensive research.
Thanya is currently based in Bangkok, Thailand. After living and travelling in different European countries, she is able to connect the dots between Western and Eastern consumer products.
She is passionate to help people to improve their life through healthy food products, while having sustainable wellbeing. Thanya believes it is important to respect different cultures and backgrounds in order to win consumers’ mind.
Healthy Marketing Team 2019 Gamechanger Trend Report
New trend report introduces Six Global Gamechangers that will help the nutrition industry find strategies for the future!Read More
Meet us in Frankfurt at Health Ingredients Europe!
HMT experts in consumer-driven food & health marketing will be featured as part of the HiE Healthy Finished Products Expo to help you learn how to activate trends and consumer drivers to unlock new opportunities, and turn ingredients into the motivating concepts that inspire consumers.Read More
Announcing HMT in partnership with Eat Well Global
The international brand strategy and nutrition innovation agency, Healthy Marketing Team (HMT), announce their cooperation with Eat Well Global, Inc (EWG), adding their expertise in credentialed health influencer engagement. EWG’s collaboration will provide a partner for HMT in the North America. With a rapidly-changing consumer market, HMTs proven brand innovation methodology FourFactors® combined with the influencers model of EWG will help the food industry to orientate to new realities.Read More
Probiotics Ripe for an Exciting Phase
But Strategy Choice Will Be Key For Success
Future strategies for probiotics must be based on deep science where Targeted Nutrition benefits are combined with storytelling about the tradition and naturalness of probiotics that connects to consumers - rather than merely functional claims.Read More
Become a winner in the healthy marketing
game at Supply Side West 2018
The nutrition game is changing… So how do you change your game? At Supply Side West in Las Vegas, HMT founder Peter Wennström and his expert team will bring you an understanding of how you can be the winner in the future landscape for food and health. Successful innovation and marketing in a sector as competitive […]Read More