Your international taskforce for healthier brands and healthier business
The Healthy Marketing Team is a group of internationally experienced consultants who are experts in food & health innovation, marketing and branding. We are a truly cross-cultural team with members from America, Asia and Europe. Our collective experience comes from years in developing winning strategies and propositions for top-level companies, both suppliers and brands owners, around the globe. Together with our network of partners we provide end-to-end solutions to our clients needs.
Peter Wennström - Founder & Senior Consultant
Peter is the founder and lead consultant at HMT. With over 25 years of experience in international brand management and consultancy in nutrition, health and wellness, he set up HMT in 2007 with the mission to bring healthier brands and healthier business to its customers in the global nutrition industry.
Peter is regarded as one of the world’s leading experts in food and health marketing. He has authored several books and industry guides on the subject, including the latest FourFactors® for Growth Market Success book with the combined experiences of HMT’s senior consultants.
Amanda Allvin - Head of Communications
Amanda is an experienced trend analyst who holds a great interest in future food and health. Her expertise also includes how to build brand trust, open innovation management, integrated packaging innovation and digital strategies.
With previous experience working as a project manager, trend analyst and innovation trainee, Amanda brings a curious, analytical and opportunity-oriented perspective to all her tasks. She holds a Master of Science in Food Science and Technology from Lund University.
Amanda is a strong believer that food can solve many of the global challenges that we face today concerning health and sustainability. For example food can prevent many of our most serious diseases.
Per Sundelin - Senior Consultant
With international marketing and sales experience that stretches across FMCG, B2B and consultancy roles in 6 continents, Per has accumulated solid experience and understanding in how to build brands that achieve set business goals.
For over 20 years he has worked with high performing Brands such as Marabou / Kraft Foods, Carlsberg, Saatchi&Saatchi and Tetra Pak, focusing on building brand equity, understanding the brand purpose and mobilising the entire team.
Per believes that food and beverage is the universal forum for meetings and interaction between people. Providing so much more than the fuel for energy; it is the foundation for fun, inspiration and new experiences!
Aurore de Monclin - Senior Consultant
With over 15 years of experience in healthy marketing, and having worked in more than 20 countries from US to Kazakhstan, leading brand positioning and innovation projects for medical nutrition, food, beverage and ingredient clients, Aurore brings global perspective and practical expertise on how to unterstand customers’ health needs and develop better targeted brands, faster to market.
She developed a passion for nutrition, health & wellness as Innovation Manager at Nestle, working on strategic initiatives to deliver the company’s Health & Wellness Ambition for the UK market. Aurore holds a Masters Degree in Food Science Management and Marketing from the leading global food institute Agro Paristech.
Rukmini Gupte - Senior Consultant
Rukmini has over 20 years experience in brand strategy and innovation management. She combines sharp analytical skills with an intuitive understanding of consumer drives and motivations.
Having worked in global organisations like Unilever and consulted with companies, large and small, across 4 continents, Rukmini brings her curiosity and practical creativity to all her client’s projects. She holds an MBA degree from the prestigious Indian Institute of Management.
Rukmini is passionate about her conviction that any brand-consumer relationship has to be a win-win for both in order to be sustainable for the business and for society, and strives to help create brands and solutions that live up this principle.
Michael Poe - Senior Consultant
Having worked in the USA, Australia, South Africa and most recently Saudi Arabia, Michael brings 20 years experience in brand, marketing and innovation management to the HMT team.
Holding a variety of brand management, category marketing management and innovation management roles, he has been responsible for numerous new product and new brand launches, and driven significant change management projects during his career. Michael thrives on challenges and believes, within a business context, that “problems” are the golden nuggets of opportunity and that continuous learning and innovation are what makes “work” fun.
When he is not working, Michael is an avid runner and fitness/health enthusiast who loves to travel, scuba dive and enjoy time with friends around the dinner table.
Zuzana Hruba - Insight Consultant
With a master in Health & Food Innovation Management from Maastricht University, Zuzana’s expertise lies within food legislation, nutrition and food innovation. Originally from Czech Republic, Zuzana has experience from living in different countries and markets.
Moreover, Zuzana is increadibly creative. Her creative soul is reflected in her passion for taking professional pictures, creating videos and using all of this for her lifestyle blog. Apart from keeping up with the new trends and innovations on the market, she is also addicted to fitness and likes to relax by trying out new recipes.
Deepak Gunvante - Expert Consultant
Deepak has had the opportunity to improve lives of over a billion consumers in the Asia Pacific region through Innovation in the field of Foods & Nutrition during three decades of his R&D career, working with Unilever, GSK Consumer Healthcare and General Mills. His expert domain knowledge is in Consumer insight based Innovation, Nutrition claims & Regulatory affairs.
Deepak has been instrumental in driving significant Innovation-led growth of the brands he was associated with through differentiated product & claim propositions. He is well networked with key opinion leaders in Nutrition & Regulatory community and has been a regular content contributor & speaker at key international forums
Deepak is passionate about fitness & healthy eating. He enjoys running marathons and is a performance coach for leading healthcare organizations.
Felicia Wennström - Copy Writer & Creative
Felicia’s expertise spans from benchmarking of trends & conceptualisation of ideas, to copy writing and social media marketing. Her creativity and ambitions come well at hand as part of our HMT Creative team, where she is is responsible for creative directions and content creation.
Holding a BA in Marketing Communication from California Lutheran University, Felicia has been working as PR and marketing manager for restaurants, online magazines, and clothing brands in USA. She also worked as Creative Project Manager at Oatly and founded the creative design agency Becktor/Wennström.
Felicia is a strong believer that food marketing and branding is much more than just a product on a shelf. Just as every person has their own unique story to tell so does the product.
Line Becktor - Graphic Designer & Illustrator
Art, illustration and design has always been a big part of Lines life. Growing up in an artist family, she has always had a great passion for creating and exploring new ideas, and make them come alive. Drawing has always been Line’s greatest passion and her the biggest driving force is to explore new ways to improve her skills.
As partner and founder of the design agency Becktor/Wennström, Line´s world consists of drawing, graphic illustration and photography. Her experience spans from designing food packaging, websites, logos and hand drawn fonts to interior design.
Except for her love for art and design, Line has a great passion for health and nutrition. Moreover, her experience and education within Dental Technology and Aesthetics has resulted in a sharp eye for shape and accuracy.
Verity Clifton - Senior Consultant
Verity is a senior Marketing and Insight professional with extensive experience across food, drink and healthcare categories working with blue chip FMCG brands such as Horlicks, Lucozade and Ribena. She is an enthusiastic, results driven leader with a proven track record in strategic development of brands, innovation and commercial brand planning. Verity brings a good understanding of the challenges facing client organisations and the opportunities to grow brands and businesses through innovation.
For Verity, food plays a key role in caring for yourself and others – both physically through good nutrition but equally as importantly for nurturing the soul through family dinners, friends get – togethers, nights out and new experiences – even if she is a self-proclaimed rubbish cook!
Lesley Stevenson - Expert Associate
Lesley is specialist in strategic innovation and R&D within the Food & Beverage and dietary supplement industries. Most recently with Abbott Nutrition, Fonterra and GSK Nutrition, she has worked on many different categories in Europe, China, South East Asia and Australasia.
Lesley has worked on brands and products ranging from pediatric, mass market, to foods for special medical purposes. She has supported many launches in different geographies providing input into go-to-market communications, guidance and preparation of product registration dossiers and how to commercialise science and bring it to life within a brand. Lesley completed her undergradute degree and PhD in Edinburgh. She also has a Masters in Management from Southern Cross University in Australia.
On a personal level, when it comes to food, like everyone Lesley eat for enjoyment and sustenance, but she is also interested in the health giving properties of food and this is why her career has led her to food innovation
Fredrik Holmgren Holm - Insight Consultant
Fredrik is working with innovation both in the food industry and on a systemic level changing and challenging how we eat. Working in parallel with the two sectors has created an insight for the future need of healthier products.
He has worked with research, together with innovation clusters and starting his own company which gives a broad spectrum of experience and understanding of the food industry. Fredrik holds a Master of Science in Food Technology and Nutrition from Lund University.
Fredrik believes that we can change not only ourselves but also the society by the way we eat. Healthier business also means healthier people.
Rolf Bjerndell - Chairman
Rolf is one of Sweden’s sharpest minds when it comes to bringing food innovation and new brands into commercial successes. He is also a Board member of Oatly, and a driving force behind the company’s new brand strategy (that was developed together with HMT), Brämhults, OTTO, Berries by Astrid, Almi and Probi (Proviva), and former CEO of Skånemejerier where his collaboration with Peter Wennström started in connection to the ProViva project.
Wherever Rolf Bjerndell has set his foot during his long career he’s been involved in change. Either in managing change caused by deregulation and changing market conditions or driving change himself as leader, board member or business angel.
Disciples of The Church of Healthy Eating
There is a new wave of engaged and convicted consumers, who's purchase choices increasingly are influenced by emotional, and almost “religious" beliefs, rather than facts and rational arguments. These consumers are not only convicted that their food choices are important for their own well-beeing; they believe that they can do good by the food choices they make, and they are not afraid to preach about their convictions to others. We call these consumers the "Disciples of the Church of Healthy Eating".Read More
Rukmini Gupte presenting at SEAChange IV
Rukmini Gupte is invited as presenter to SEAChange IV in Singapore. SEAChange stands for Sustainable Evidence-based Actions for Change, and is an invitation-only-event focusing on Affordable, Accessible and Sustainable Nutrition.Read More
“Successful innovation starts & ends with the consumer”
Meet Deepak Gunvante
We are happy to introduce and welcome Deepak Gunvante as the newest member of HMT’s global taskforce. Deepak brings three decades of experience within the Food & Nutrition innovation field from Unilever, GSK Consumer Healthcare and General Mills. Deepak is joining HMT as an Expert Consultant and our partner for India. Moreover, he will be our main point of contact within the Asia Pacific region.Read More
Game changing trends call for Gamechanger Innovation
The global nutrition industry is in flux. Driving forces such as digitization, increased consumer power, health and sustainability are radically changing the rules of play. The need for innovation has never been greater, but how do you work successfully and long-term with innovation in an environment that is changing faster than ever? What trends are relevant and which can be dismissed as short-term fads?Read More
Critical Success Factors when
commercialising personalised nutrition
The revolutionising concept of Personalised Nutrition and its individually tailored diets possesses multiple promises for society such as preventing diseases. Still, the commercialisation of the concept has had a slow progress. My master thesis from Lund University in collaboration with Healthy Marketing Team have identified 5 commercial barriers within personalised nutrition. The question is: how can these be faced?Read More