Your international taskforce for healthier brands and healthier business
The Healthy Marketing Team is a group of internationally experienced consultants who are experts in food & health innovation, marketing and branding. We are a truly cross-cultural team with members from America, Asia and Europe. Our collective experience comes from years in developing winning strategies and propositions for top-level companies, both suppliers and brands owners, around the globe. Together with our network of partners we provide end-to-end solutions to our clients needs.
Peter Wennström - Founder & Senior Consultant
Peter is the founder and lead consultant at HMT. With over 25 years of experience in international brand management and consultancy in nutrition, health and wellness, he set up HMT in 2007 with the mission to bring healthier brands and healthier business to its customers in the global nutrition industry.
Peter is regarded as one of the world’s leading experts in food and health marketing. He has authored several books and industry guides on the subject, including the latest FourFactors® for Growth Market Success book with the combined experiences of HMT’s senior consultants.
Amanda Allvin - Head of Communications
Amanda manages HMT’s communication activities and is also responsible for its trend work. She is an experienced trend analyst who holds a great interest in future food and health. Her expertise also includes how to build brand trust, open innovation management, integrated packaging innovation and digital strategies.
With previous experience working as a project manager, trend analyst and innovation trainee, Amanda brings a curious, analytical and opportunity-oriented perspective to all her tasks. She holds a Master of Science in Food Science and Technology from Lund University.
Amanda is a strong believer that food can solve many of the global challenges that we face today concerning health and sustainability. For example food can prevent many of our most serious diseases.
Per Sundelin - Senior Consultant
With international marketing and sales experience that stretches across FMCG, B2B and consultancy roles in 6 continents, Per has accumulated solid experience and understanding in how to build brands that achieve set business goals.
For over 20 years he has worked with high performing Brands such as Marabou / Kraft Foods, Carlsberg, Saatchi&Saatchi and Tetra Pak, focusing on building brand equity, understanding the brand purpose and mobilising the entire team.
Per believes that food and beverage is the universal forum for meetings and interaction between people. Providing so much more than the fuel for energy; it is the foundation for fun, inspiration and new experiences!
Aurore de Monclin - Senior Consultant
With over 15 years of experience in healthy marketing, and having worked in more than 20 countries from US to Kazakhstan, leading brand positioning and innovation projects for medical nutrition, food, beverage and ingredient clients, Aurore brings global perspective and practical expertise on how to unterstand customers’ health needs and develop better targeted brands, faster to market.
She developed a passion for nutrition, health & wellness as Innovation Manager at Nestle, working on strategic initiatives to deliver the company’s Health & Wellness Ambition for the UK market. Aurore holds a Masters Degree in Food Science Management and Marketing from the leading global food institute Agro Paristech.
Rukmini Gupte - Senior Consultant
Rukmini has over 20 years experience in brand strategy and innovation management. She combines sharp analytical skills with an intuitive understanding of consumer drives and motivations.
Having worked in global organisations like Unilever and consulted with companies, large and small, across 4 continents, Rukmini brings her curiosity and practical creativity to all her client’s projects. She holds an MBA degree from the prestigious Indian Institute of Management.
Rukmini is passionate about her conviction that any brand-consumer relationship has to be a win-win for both in order to be sustainable for the business and for society, and strives to help create brands and solutions that live up this principle.
Michael Poe - Senior Consultant
Having worked in the USA, Australia, South Africa and most recently Saudi Arabia, Michael brings 20 years experience in brand, marketing and innovation management to the HMT team.
Holding a variety of brand management, category marketing management and innovation management roles, he has been responsible for numerous new product and new brand launches, and driven significant change management projects during his career. Michael thrives on challenges and believes, within a business context, that “problems” are the golden nuggets of opportunity and that continuous learning and innovation are what makes “work” fun.
When he is not working, Michael is an avid runner and fitness/health enthusiast who loves to travel, scuba dive and enjoy time with friends around the dinner table.
Verity Clifton - Senior Consultant
Verity is a senior Marketing and Insight professional with extensive experience across food, drink and healthcare categories working with blue chip FMCG brands such as Horlicks, Lucozade and Ribena. She is an enthusiastic, results driven leader with a proven track record in strategic development of brands, innovation and commercial brand planning. Verity brings a good understanding of the challenges facing client organisations and the opportunities to grow brands and businesses through innovation.
For Verity, food plays a key role in caring for yourself and others – both physically through good nutrition but equally as importantly for nurturing the soul through family dinners, friends get – togethers, nights out and new experiences – even if she is a self-proclaimed rubbish cook!
Neal Cavalier Smith - Senior Consultant
Neal tends to lead our Ingredient Branding, Clinical Nutrition and Supplement projects and produces many of our “thought-piece” reports and conference presentations. As one of the founders of our team he also holds a coaching and audit-role, keeping an eye on the quality, clarity and intellectual rigour of the Healthy Marketing Team consulting output.
An MBA graduate of London’s City University Business School and former Senior Brand Strategist at top-five global branding agency Design Bridge, Neal keeps a hand in our emotional branding jobs too: he says he’s “positioned more yoghurts than you’ve had hot dinners.”
Lesley Stevenson - Expert Consultant
Lesley is specialist in strategic innovation and R&D within the Food & Beverage and dietary supplement industries. Most recently with Abbott Nutrition, Fonterra and GSK Nutrition, she has worked on many different categories in Europe, China, South East Asia and Australasia.
Lesley has worked on brands and products ranging from pediatric, mass market, to foods for special medical purposes. She has supported many launches in different geographies providing input into go-to-market communications, guidance and preparation of product registration dossiers and how to commercialise science and bring it to life within a brand. Lesley completed her undergradute degree and PhD in Edinburgh. She also has a Masters in Management from Southern Cross University in Australia.
On a personal level, when it comes to food, like everyone I eat for enjoyment and sustenance, but I am also interested in the health giving properties of food and this is why my career has led me to food innovation
Fredrik Holmgren Holm - Insight Consultant
Fredrik is working with innovation both in the food industry and on a systemic level changing and challenging how we eat. Working in parallel with the two sectors has created an insight for the future need of healthier products.
He has worked with research, together with innovation clusters and starting his own company which gives a broad spectrum of experience and understanding of the food industry. Fredrik holds a Master of Science in Food Technology and Nutrition from Lund University.
Fredrik believes that we can change not only ourselves but also the society by the way we eat. Healthier business also means healthier people.
Rolf Bjerndell - Chairman
Rolf is one of Sweden’s sharpest minds when it comes to bringing food innovation and new brands into commercial successes. He is also a Board member of Oatly, and a driving force behind the company’s new brand strategy (that was developed together with HMT), Brämhults, OTTO, Berries by Astrid, Almi and Probi (Proviva), and former CEO of Skånemejerier where his collaboration with Peter Wennström started in connection to the ProViva project.
Wherever Rolf Bjerndell has set his foot during his long career he’s been involved in change. Either in managing change caused by deregulation and changing market conditions or driving change himself as leader, board member or business angel.
Thirsting for Innovative Beverages
The World of Beverages is transforming in a pace not seen since the Carbonated Soft Drink (CSD) Brands conquered the way consumers across the globe refreshed and rehydrated.Read More
Global Trend Spotting Voyage
September will probably be the most busy and exciting month so far this year! HMT are attending and participating in four global events on four continentsRead More
Meet HMT at Vitafoods Asia where we will
answer your most important question
As you might have seen in our recent blog we believe that The time is right for Asia! But to become successful, the most important question you must ask is "How to bring your Innovations to Market?”Read More
“Plant-based eating is a game-changing trend”
How do you play the game when the game is changing? From soft drinks producers to dairies, consumers changing behavior and attitudes to food & health is impacting the future of their business. To understand in time the difference between a trend and a Game Changer will make it possible for you to change your game in time.Read More
How to successfully launch products in Asia-Pacific
When launching products in the Asian market, perhaps the most important thing to keep in mind is to think locally, because there is no singel Asian consumer. Still, there are of course some common aspects about the Asian consumer to keep in mind, which can help you to get better targeted innovations faster to market.Read More