Your international taskforce for healthier brands and healthier business
The Healthy Marketing Team is a group of internationally experienced consultants who are experts in food & health innovation, marketing and branding. We are a truly cross-cultural team with members from America, Asia and Europe. Our collective experience comes from years in developing winning strategies and propositions for top-level companies, both suppliers and brands owners, around the globe. Together with our network of partners we provide end-to-end solutions to our clients needs.
Peter Wennström - Founder & Senior Consultant
Peter is the founder and lead consultant at HMT. With over 25 years of experience in international brand management and consultancy in nutrition, health and wellness, he set up HMT in 2007 with the mission to bring healthier brands and healthier business to its customers in the global nutrition industry.
Peter is regarded as one of the world’s leading experts in food and health marketing. He has authored several books and industry guides on the subject, including the latest FourFactors® for Growth Market Success book with the combined experiences of HMT’s senior consultants.
Amanda Allvin - Head of Communications
Amanda is an experienced trend analyst who holds a great interest in future food and health. Her expertise also includes how to build brand trust, open innovation management, integrated packaging innovation and digital strategies.
With previous experience working as a project manager, trend analyst and innovation trainee, Amanda brings a curious, analytical and opportunity-oriented perspective to all her tasks. She holds a Master of Science in Food Science and Technology from Lund University.
Amanda is a strong believer that food can solve many of the global challenges that we face today concerning health and sustainability. For example food can prevent many of our most serious diseases.
Per Sundelin - Senior Consultant
With international marketing and sales experience that stretches across FMCG, B2B and consultancy roles in 6 continents, Per has accumulated solid experience and understanding in how to build brands that achieve set business goals.
For over 20 years he has worked with high performing Brands such as Marabou / Kraft Foods, Carlsberg, Saatchi&Saatchi and Tetra Pak, focusing on building brand equity, understanding the brand purpose and mobilising the entire team.
Per believes that food and beverage is the universal forum for meetings and interaction between people. Providing so much more than the fuel for energy; it is the foundation for fun, inspiration and new experiences!
Aurore de Monclin - Senior Consultant
With over 15 years of experience in healthy marketing, and having worked in more than 20 countries from US to Kazakhstan, leading brand positioning and innovation projects for medical nutrition, food, beverage and ingredient clients, Aurore brings global perspective and practical expertise on how to unterstand customers’ health needs and develop better targeted brands, faster to market.
She developed a passion for nutrition, health & wellness as Innovation Manager at Nestle, working on strategic initiatives to deliver the company’s Health & Wellness Ambition for the UK market. Aurore holds a Masters Degree in Food Science Management and Marketing from the leading global food institute Agro Paristech.
Zuzana Hruba - Insight Consultant
With a master in Health & Food Innovation Management from Maastricht University, Zuzana’s expertise lies within food legislation, nutrition and food innovation. Originally from Czech Republic, Zuzana has experience from living in different countries and markets.
Moreover, Zuzana is increadibly creative. Her creative soul is reflected in her passion for taking professional pictures, creating videos and using all of this for her lifestyle blog. Apart from keeping up with the new trends and innovations on the market, she is also addicted to fitness and likes to relax by trying out new recipes.
Deepak Gunvante - Expert Consultant
Deepak has had the opportunity to improve lives of over a billion consumers in the Asia Pacific region through Innovation in the field of Foods & Nutrition during three decades of his R&D career, working with Unilever, GSK Consumer Healthcare and General Mills. His expert domain knowledge is in Consumer insight based Innovation, Nutrition claims & Regulatory affairs.
Deepak has been instrumental in driving significant Innovation-led growth of the brands he was associated with through differentiated product & claim propositions. He is well networked with key opinion leaders in Nutrition & Regulatory community and has been a regular content contributor & speaker at key international forums
Deepak is passionate about fitness & healthy eating. He enjoys running marathons and is a performance coach for leading healthcare organizations.
Felicia Wennström - Copy Writer & Creative
Felicia’s expertise spans from benchmarking of trends & conceptualisation of ideas, to copy writing and social media marketing. Her creativity and ambitions come well at hand as part of our HMT Creative team, where she is is responsible for creative directions and content creation.
Holding a BA in Marketing Communication from California Lutheran University, Felicia has been working as PR and marketing manager for restaurants, online magazines, and clothing brands in USA. She also worked as Creative Project Manager at Oatly and founded the creative design agency Becktor/Wennström.
Felicia is a strong believer that food marketing and branding is much more than just a product on a shelf. Just as every person has their own unique story to tell so does the product.
Line Becktor - Graphic Designer & Illustrator
Art, illustration and design has always been a big part of Lines life. Growing up in an artist family, she has always had a great passion for creating and exploring new ideas, and make them come alive. Drawing has always been Line’s greatest passion and her the biggest driving force is to explore new ways to improve her skills.
As partner and founder of the design agency Becktor/Wennström, Line´s world consists of drawing, graphic illustration and photography. Her experience spans from designing food packaging, websites, logos and hand drawn fonts to interior design.
Except for her love for art and design, Line has a great passion for health and nutrition. Moreover, her experience and education within Dental Technology and Aesthetics has resulted in a sharp eye for shape and accuracy.
Verity Clifton - Senior Consultant
Verity is a senior Marketing and Insight professional with extensive experience across food, drink and healthcare categories working with blue chip FMCG brands such as Horlicks, Lucozade and Ribena. She is an enthusiastic, results driven leader with a proven track record in strategic development of brands, innovation and commercial brand planning. Verity brings a good understanding of the challenges facing client organisations and the opportunities to grow brands and businesses through innovation.
For Verity, food plays a key role in caring for yourself and others – both physically through good nutrition but equally as importantly for nurturing the soul through family dinners, friends get – togethers, nights out and new experiences – even if she is a self-proclaimed rubbish cook!
Lesley Stevenson - Expert Associate
Lesley is specialist in strategic innovation and R&D within the Food & Beverage and dietary supplement industries. Most recently with Abbott Nutrition, Fonterra and GSK Nutrition, she has worked on many different categories in Europe, China, South East Asia and Australasia.
Lesley has worked on brands and products ranging from pediatric, mass market, to foods for special medical purposes. She has supported many launches in different geographies providing input into go-to-market communications, guidance and preparation of product registration dossiers and how to commercialise science and bring it to life within a brand. Lesley completed her undergradute degree and PhD in Edinburgh. She also has a Masters in Management from Southern Cross University in Australia.
On a personal level, when it comes to food, like everyone Lesley eat for enjoyment and sustenance, but she is also interested in the health giving properties of food and this is why her career has led her to food innovation
Fredrik Holmgren Holm - Insight Consultant
Fredrik is working with innovation both in the food industry and on a systemic level changing and challenging how we eat. Working in parallel with the two sectors has created an insight for the future need of healthier products.
He has worked with research, together with innovation clusters and starting his own company which gives a broad spectrum of experience and understanding of the food industry. Fredrik holds a Master of Science in Food Technology and Nutrition from Lund University.
Fredrik believes that we can change not only ourselves but also the society by the way we eat. Healthier business also means healthier people.
Rolf Bjerndell - Chairman
Rolf is one of Sweden’s sharpest minds when it comes to bringing food innovation and new brands into commercial successes. He is also a Board member of Oatly, and a driving force behind the company’s new brand strategy (that was developed together with HMT), Brämhults, OTTO, Berries by Astrid, Almi and Probi (Proviva), and former CEO of Skånemejerier where his collaboration with Peter Wennström started in connection to the ProViva project.
Wherever Rolf Bjerndell has set his foot during his long career he’s been involved in change. Either in managing change caused by deregulation and changing market conditions or driving change himself as leader, board member or business angel.
Join us on a sweatnographic journey
into the world of Bro.Science
The demand for sports nutrition products with on trend messaging and ingredients is steadily rising as more and more people of all kinds are drawn to strength training. Nowhere do we see this more clearly than in men’s health and fitness consumer behaviors. No longer are heavy weights and protein shakes the domain of the steroid enhanced meathead; more and more men from all walks of life are finding themselves dedicating their time, money and energy to strength training.Read More
WHAT IS SWEDISHNESS?
In the age of globalization, transnational corporations, and global brands production is spread all over the world and so the question of origin; Where Something Comes From, is becoming increasingly important to consumers and to companies who want to connect with them. But how can companies and brands leverage their origin and heritage in a credible way in health and wellness marketing?Read More
How to become successful in the Meatless Future?
Plant-based eating is a game-changing trend, especially with more and more consumers identifying themselves as flexitarians. We see multiple companies and brands racing to leverage this trend to their advantage. But HOW should brands act in order to become truly successful in this field, instead of drowning in the competition? What are the future consumers really looking for and why?Read More
Healthy Marketing Team establish consulting
and training hub in Singapore!
PRESS RELEASE: The international brand strategy and nutrition innovation agency Healthy Marketing Team (HMT) announced after VitaFoods Asia that they establish a consulting and training hub in Singapore, HMT Asia Pacific, in co-operation with its new partner Mr Deepak Gunvante, CEO, DG Associates Pte Ltd.Read More
Importance of Fortification & Fortified Foods
to combat the global burden of disease
Malnutrition is by far the biggest risk factor for the global burden of disease. Every country, every age group and every socio-economic class is impacted. While there are 2 billion people who lack key micronutrients such as Iron and Vitamin A, equally there are 2 billion people who are overweight or obese. WHO and FAO, after years of experience of engaging to tackle micronutrient malnutrition, have concluded that food fortification is the most sustainable public health strategy.Read More