New Video: How to Win in Skincare Ingredient Marketing
SHIFTING MARKETS, EMERGING SCIENCE, NEW FORMULAS
Skin care is undoubtedly the most technologically advanced and fastest moving category in the beauty industry. In 2010 the category had an estimated value of $88bn, which is forecast to increase to a staggering $102bn by 2015. This is being fuelled by break-neck growth in emerging markets, alongside continuing demand for natural and anti-ageing products in developed markets. Big rewards await those who can capture the imagination of these consumers, with continuous innovation key to staying on top.
Our HMT Consulting Partner Aurore De Monclin participated in the Virtual Conference last week presenting on FourFactors of Success for Marketing Skincare Ingredients: Getting the Right Message to the Right Consumer.
A video recording of the presentation can be found below. For more information or to speak directly with Aurore, please contact us at the HMT.