Innovation culture case study:
Improving innovation capability by innovation culture

Download the case study pdf here: Orkla – Improving innovation capability by understanding the internal innovation culture

The Challenge

In 2016 Orkla Foods Sweden (OFS), one of Sweden’s leading food companies, set out to understand and define their Innovation Culture aiming at improving their innovation capability. OFS manage a broad brand portfolio, with brands all the way from lifestyle to mass market in the innovation life cycle. This big brand spectrum makes it a challenge to match internal innovation culture with consumer culture.

The Approach

HMT’s sister company, Co–Innovation Group, performed a team and department Innovation Culture Audit at OFS. The team analysis gives an answer to which Innovation Profiles are represented in the team and the department analysis looks at innovation focus at a broader level and clarifies what roles and functions support innovation.

The Solution

Knowing your employees’ and departments’ innovation profiles and cultures makes it possible to set up the right team for the right task and thus speed up the innovation process. Moreover, the Innovation Culture Audit increases collaboration possibilities and clarifies how the working environment can facilitate innovation.

The Results

An understanding about different innovation profiles and cultures has proven to be important for OFS in the recruitment of new staff. OFS now has the tools to set up successful teams that supports different types of innovation, be it incremental or radical.

“The next step in our strategy work is to look over our organisation so that we can better offer the right person the right task. This means that different Innovation Profiles are performing better depending what tasks they are doing,for example developing new products vs. improving existing products.”

Ingrid Landgren, Innovation Director, Orkla Foods Sverige

Are you interested in learning more about innovation culture and how you can imporve your innovation capability? Contact Fredrik Holmgren Holm: Fredrik@thehmt.com

Download the case study pdf here: Orkla – Improving innovation capability by understanding the internal innovation culture