How we create Healthier Brands & Healthier Business
Co-Innovation means that we work together with you, your colleagues from different functions, and ideally also your suppliers and agencies, in a process where we act as expert consultants, facilitators and trainers.
The objective is to help you and your team to take better decisions in order to achieve better targeted innovations faster to market. To anchor the process in global best practices and key learnings we use the FourFactors® Brand Acceleration System as a step by step framework for consumer and brand driven innovation.
The benefit is that we can help guide your whole integrated team to a successful choice of strategy, brand positioning and brand execution.
Immersion and insight generation in order to inspire and EXPLORE challenges and opportunities.
Consulting and co-innovation to DEVELOP opportunities.
Reporting and recommendations that CONCLUDE the next step.
Enabling and embedding in order to IMPLEMENT the recomended actions.
Disciples of The Church of Healthy Eating
There is a new wave of engaged and convicted consumers, who's purchase choices increasingly are influenced by emotional, and almost “religious" beliefs, rather than facts and rational arguments. These consumers are not only convicted that their food choices are important for their own well-beeing; they believe that they can do good by the food choices they make, and they are not afraid to preach about their convictions to others. We call these consumers the "Disciples of the Church of Healthy Eating".Read More
Rukmini Gupte presenting at SEAChange IV
Rukmini Gupte is invited as presenter to SEAChange IV in Singapore. SEAChange stands for Sustainable Evidence-based Actions for Change, and is an invitation-only-event focusing on Affordable, Accessible and Sustainable Nutrition.Read More
“Successful innovation starts & ends with the consumer”
Meet Deepak Gunvante
We are happy to introduce and welcome Deepak Gunvante as the newest member of HMT’s global taskforce. Deepak brings three decades of experience within the Food & Nutrition innovation field from Unilever, GSK Consumer Healthcare and General Mills. Deepak is joining HMT as an Expert Consultant and our partner for India. Moreover, he will be our main point of contact within the Asia Pacific region.Read More
Game changing trends call for Gamechanger Innovation
The global nutrition industry is in flux. Driving forces such as digitization, increased consumer power, health and sustainability are radically changing the rules of play. The need for innovation has never been greater, but how do you work successfully and long-term with innovation in an environment that is changing faster than ever? What trends are relevant and which can be dismissed as short-term fads?Read More
Critical Success Factors when
commercialising personalised nutrition
The revolutionising concept of Personalised Nutrition and its individually tailored diets possesses multiple promises for society such as preventing diseases. Still, the commercialisation of the concept has had a slow progress. My master thesis from Lund University in collaboration with Healthy Marketing Team have identified 5 commercial barriers within personalised nutrition. The question is: how can these be faced?Read More