How we create Healthier Brands & Healthier Business
Co-Innovation means that we work together with you, your colleagues from different functions, and ideally also your suppliers and agencies, in a process where we act as expert consultants, facilitators and trainers.
The objective is to help you and your team to take better decisions in order to achieve better targeted innovations faster to market. To anchor the process in global best practices and key learnings we use the FourFactors® Brand Acceleration System as a step by step framework for consumer and brand driven innovation.
The benefit is that we can help guide your whole integrated team to a successful choice of strategy, brand positioning and brand execution.
Immersion and insight generation in order to inspire and EXPLORE challenges and opportunities.
Consulting and co-innovation to DEVELOP opportunities.
Reporting and recommendations that CONCLUDE the next step.
Enabling and embedding in order to IMPLEMENT the recomended actions.
Thirsting for Innovative Beverages
The World of Beverages is transforming in a pace not seen since the Carbonated Soft Drink (CSD) Brands conquered the way consumers across the globe refreshed and rehydrated.Read More
Global Trend Spotting Voyage
September will probably be the most busy and exciting month so far this year! HMT are attending and participating in four global events on four continentsRead More
Meet HMT at Vitafoods Asia where we will
answer your most important question
As you might have seen in our recent blog we believe that The time is right for Asia! But to become successful, the most important question you must ask is "How to bring your Innovations to Market?”Read More
“Plant-based eating is a game-changing trend”
How do you play the game when the game is changing? From soft drinks producers to dairies, consumers changing behavior and attitudes to food & health is impacting the future of their business. To understand in time the difference between a trend and a Game Changer will make it possible for you to change your game in time.Read More
How to successfully launch products in Asia-Pacific
When launching products in the Asian market, perhaps the most important thing to keep in mind is to think locally, because there is no singel Asian consumer. Still, there are of course some common aspects about the Asian consumer to keep in mind, which can help you to get better targeted innovations faster to market.Read More