Our Approach

How we create Healthier Brands & Healthier Business

Consumer Driven Co-Innovation

Co-Innovation means that we work together with you, your colleagues from different functions, and ideally also your suppliers and agencies, in a process where we act as expert consultants, facilitators and trainers.

The objective is to help you and your team to take better decisions in order to achieve better targeted innovations faster to market. To anchor the process in global best practices and key learnings we use the FourFactors® Brand Acceleration System as a step by step framework for consumer and brand driven innovation.

The benefit is that we can help guide your whole integrated team to a successful choice of strategy, brand positioning and brand execution.

Our Process

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FourFactors® Discovery

Immersion and insight generation in order to inspire and EXPLORE challenges and opportunities.

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FourFactors® Co-Create

Consulting and co-innovation to DEVELOP opportunities.

FourFactors® Crystalize

Reporting and recommendations that CONCLUDE the next step.

FourFactors® Activate

Enabling and embedding in order to IMPLEMENT the recomended actions.