How we create Healthier Brands & Healthier Business
Co-Innovation means that we work together with you, your colleagues from different functions, and ideally also your suppliers and agencies, in a process where we act as expert consultants, facilitators and trainers.
The objective is to help you and your team to take better decisions in order to achieve better targeted innovations faster to market. To anchor the process in global best practices and key learnings we use the FourFactors® Brand Acceleration System as a step by step framework for consumer and brand driven innovation.
The benefit is that we can help guide your whole integrated team to a successful choice of strategy, brand positioning and brand execution.
Immersion and insight generation in order to inspire and EXPLORE challenges and opportunities.
Consulting and co-innovation to DEVELOP opportunities.
Reporting and recommendations that CONCLUDE the next step.
Enabling and embedding in order to IMPLEMENT the recomended actions.
The Time is Right for Health & Nutrition Marketing in Asia
The demographic or human capital in most countries in Asia is a bigger asset than technological or economic capital. In countries like China, India and Indonesia to name a few, health of the population is thus as critical an enabler of national progress and economic success as hard infrastructure of roads, power etc.Read More
Dr. Lesley Stevenson is joining HMT!
We would like to welcome Dr. Lesley Stevenson as the newest member of HMT's global taskforce! Lesley joins Healthy Marketing Team as our new Expert Consultant in charge for our Singapore Hub!Read More
The food industry of the future is born in conflict with the old
We live in a world of rapid change, and recently the question was asked: Who will be the first Kodak of the food industry? This question is relevant because it is about how companies have lost their ability to change... In May I was invited by the Swedish Foods Industries (LI) to make a speech on their annual Food Day about the global challenges facing the food industry.Read More
How do the packaging labels affect consumer health perception?
Nowadays consumers tend to be very aware of the content of their daily diet. That in turn, leads to a higher attention towards food labelling and trustworthy food products. As a result, the evaluation of food product’s healthiness has become part of the purchase decision process.Read More