How we create Healthier Brands & Healthier Business
Co-Innovation means that we work together with you, your colleagues from different functions, and ideally also your suppliers and agencies, in a process where we act as expert consultants, facilitators and trainers.
The objective is to help you and your team to take better decisions in order to achieve better targeted innovations faster to market. To anchor the process in global best practices and key learnings we use the FourFactors® Brand Acceleration System as a step by step framework for consumer and brand driven innovation.
The benefit is that we can help guide your whole integrated team to a successful choice of strategy, brand positioning and brand execution.
Immersion and insight generation in order to inspire and EXPLORE challenges and opportunities.
Consulting and co-innovation to DEVELOP opportunities.
Reporting and recommendations that CONCLUDE the next step.
Enabling and embedding in order to IMPLEMENT the recomended actions.
Join us on a sweatnographic journey
into the world of Bro.Science
The demand for sports nutrition products with on trend messaging and ingredients is steadily rising as more and more people of all kinds are drawn to strength training. Nowhere do we see this more clearly than in men’s health and fitness consumer behaviors. No longer are heavy weights and protein shakes the domain of the steroid enhanced meathead; more and more men from all walks of life are finding themselves dedicating their time, money and energy to strength training.Read More
WHAT IS SWEDISHNESS?
In the age of globalization, transnational corporations, and global brands production is spread all over the world and so the question of origin; Where Something Comes From, is becoming increasingly important to consumers and to companies who want to connect with them. But how can companies and brands leverage their origin and heritage in a credible way in health and wellness marketing?Read More
How to become successful in the Meatless Future?
Plant-based eating is a game-changing trend, especially with more and more consumers identifying themselves as flexitarians. We see multiple companies and brands racing to leverage this trend to their advantage. But HOW should brands act in order to become truly successful in this field, instead of drowning in the competition? What are the future consumers really looking for and why?Read More
Healthy Marketing Team establish consulting
and training hub in Singapore!
PRESS RELEASE: The international brand strategy and nutrition innovation agency Healthy Marketing Team (HMT) announced after VitaFoods Asia that they establish a consulting and training hub in Singapore, HMT Asia Pacific, in co-operation with its new partner Mr Deepak Gunvante, CEO, DG Associates Pte Ltd.Read More
Importance of Fortification & Fortified Foods
to combat the global burden of disease
Malnutrition is by far the biggest risk factor for the global burden of disease. Every country, every age group and every socio-economic class is impacted. While there are 2 billion people who lack key micronutrients such as Iron and Vitamin A, equally there are 2 billion people who are overweight or obese. WHO and FAO, after years of experience of engaging to tackle micronutrient malnutrition, have concluded that food fortification is the most sustainable public health strategy.Read More