How we create Healthier Brands & Healthier Business
Co-Innovation means that we work together with you, your colleagues from different functions, and ideally also your suppliers and agencies, in a process where we act as expert consultants, facilitators and trainers.
The objective is to help you and your team to take better decisions in order to achieve better targeted innovations faster to market. To anchor the process in global best practices and key learnings we use the FourFactors® Brand Acceleration System as a step by step framework for consumer and brand driven innovation.
The benefit is that we can help guide your whole integrated team to a successful choice of strategy, brand positioning and brand execution.
Immersion and insight generation in order to inspire and EXPLORE challenges and opportunities.
Consulting and co-innovation to DEVELOP opportunities.
Reporting and recommendations that CONCLUDE the next step.
Enabling and embedding in order to IMPLEMENT the recomended actions.
Healthy Marketing Team 2019 Gamechanger Trend Report
New trend report introduces Six Global Gamechangers that will help the nutrition industry find strategies for the future!Read More
Meet us in Frankfurt at Health Ingredients Europe!
HMT experts in consumer-driven food & health marketing will be featured as part of the HiE Healthy Finished Products Expo to help you learn how to activate trends and consumer drivers to unlock new opportunities, and turn ingredients into the motivating concepts that inspire consumers.Read More
Announcing HMT in partnership with Eat Well Global
The international brand strategy and nutrition innovation agency, Healthy Marketing Team (HMT), announce their cooperation with Eat Well Global, Inc (EWG), adding their expertise in credentialed health influencer engagement. EWG’s collaboration will provide a partner for HMT in the North America. With a rapidly-changing consumer market, HMTs proven brand innovation methodology FourFactors® combined with the influencers model of EWG will help the food industry to orientate to new realities.Read More
Probiotics Ripe for an Exciting Phase
But Strategy Choice Will Be Key For Success
Future strategies for probiotics must be based on deep science where Targeted Nutrition benefits are combined with storytelling about the tradition and naturalness of probiotics that connects to consumers - rather than merely functional claims.Read More
Become a winner in the healthy marketing
game at Supply Side West 2018
The nutrition game is changing… So how do you change your game? At Supply Side West in Las Vegas, HMT founder Peter Wennström and his expert team will bring you an understanding of how you can be the winner in the future landscape for food and health. Successful innovation and marketing in a sector as competitive […]Read More