How we create Healthier Brands & Healthier Business
Co-Innovation means that we work together with you, your colleagues from different functions, and ideally also your suppliers and agencies, in a process where we act as expert consultants, facilitators and trainers.
The objective is to help you and your team to take better decisions in order to achieve better targeted innovations faster to market. To anchor the process in global best practices and key learnings we use the FourFactors® Brand Acceleration System as a step by step framework for consumer and brand driven innovation.
The benefit is that we can help guide your whole integrated team to a successful choice of strategy, brand positioning and brand execution.
Immersion and insight generation in order to inspire and EXPLORE challenges and opportunities.
Consulting and co-innovation to DEVELOP opportunities.
Reporting and recommendations that CONCLUDE the next step.
Enabling and embedding in order to IMPLEMENT the recomended actions.
Food That Talks
Everybody has a food they remember from childhood. It’s that kind of food that, regardless of your age, you’ll still think of fondly and eat whenever nostalgia strikes, or you want some comfort food. Just ask your neighbour or friends what food they remember the most, and you’ll be surprised by the variety of choices.Read More
Meet us at THAIFEX in Bangkok
This year, the Healthy Marketing Team is partnering with the region's largest Food and Beverage trade show, THAIFEX - World Food Asia from 28 May - 01 June 2019 in Bangkok Thailand.Read More
Podcast: Peter Wennström on The Global Gamechangers shaping Local Health Trends
Peter was invited to be a guest on the WHAKA Wellbeing Podcast, where he talked about how the game is changing for the nutrition industry and that the change is actually coming from the younger consumers who bring about a paradigm shift in how we view sustainability and nutrition.Read More
What Sustainable Nutrition means for today’s
food and beverage producers?
Our partner in New York, Eat Well Global, has updated us on what Sustainable Nutrition really means for today’s food and beverage producers. Eat Well Global has identified that companies and brands that empower global change and align themselves with sustainable nutrition goals gather more success.Read More
Trends Seen at Natural Products Expo West 2019
The more than 3,600 Expo West 2019 exhibitors ranged from entrepreneurs with a dream to corporate giants getting into the natural/organic game. Here are a few key up-and-coming trends that stood out on the show floor.Read More