What makes us different and how we got here
We are a global taskforce of experts in consumer and brand driven innovation in nutrition, health and wellness.
We are backed by a co-innovation toolbox based on 20 years of best practices in food & health marketing
We have worked with food, beverage and supplement clients in more that 60 countries and 6 continents.
First functional foods products launched in Europe – The starting point of our journey
Development of workshop modules integrating global consumer trend data and consumer segmentation, introducing the FourFactors® Brand Acceleration System
The Healthy Marketing Team was founded as a global vehicle for the FourFactors®, with a hub in London, United Kingdom.
Development of strategic training modules for global food giant’s transition into the new nutrition, health and wellness landscape
Peter Wennström published the book FourFactors® of Success
FourFactors® validated by Maastricht University as the best model to explain how consumers understand Health and Nutrition Claims.
Healthy Marketing Team expanded its operations into Asia with new hub in Singapore.
Healthy Marketing Team published the book FourFactors® for Growth Market Success.
Healthy Marketing Team expanded its operations further with new hub in Malmö, Sweden (Greater Copenhagen).
Up until now, the FourFactors® have been applied in over 60 countries on 6 continents.
“Successful innovation starts & ends with the consumer”
Meet Deepak Gunvante
We are happy to introduce and welcome Deepak Gunvante as the newest member of HMT’s global taskforce. Deepak brings three decades of experience within the Food & Nutrition innovation field from Unilever, GSK Consumer Healthcare and General Mills. Deepak is joining HMT as an Expert Consultant and our partner for India. Moreover, he will be our main point of contact within the Asia Pacific region.Read More
Game changing trends call for Gamechanger Innovation
The global nutrition industry is in flux. Driving forces such as digitization, increased consumer power, health and sustainability are radically changing the rules of play. The need for innovation has never been greater, but how do you work successfully and long-term with innovation in an environment that is changing faster than ever? What trends are relevant and which can be dismissed as short-term fads?Read More
Critical Success Factors when
commercialising personalised nutrition
The revolutionising concept of Personalised Nutrition and its individually tailored diets possesses multiple promises for society such as preventing diseases. Still, the commercialisation of the concept has had a slow progress. My master thesis from Lund University in collaboration with Healthy Marketing Team have identified 5 commercial barriers within personalised nutrition. The question is: how can these be faced?Read More
The biggest innovation barrier in Asia
The Healthy Marketing Team are continuing our trade fair tour and this time we went to Singapore for an amazing Vitafoods Asia. We met hundreds of people interested in knowing how culture affects your innovation strategy and if internal culture is ready for external change. The nutrition industry is facing big future changes and when it happens, you need to be ready internally so that you won’t be outrun by the competition.Read More
Thirsting for Innovative Beverages
The World of Beverages is transforming in a pace not seen since the Carbonated Soft Drink (CSD) Brands conquered the way consumers across the globe refreshed and rehydrated.Read More