What makes us different and how we got here
We are a global taskforce of experts in consumer and brand driven innovation in nutrition, health and wellness.
We are backed by a co-innovation toolbox based on 20 years of best practices in food & health marketing
We have worked with food, beverage and supplement clients in more that 60 countries and 6 continents.
First functional foods products launched in Europe – The starting point of our journey
Development of workshop modules integrating global consumer trend data and consumer segmentation, introducing the FourFactors® Brand Acceleration System
The Healthy Marketing Team was founded as a global vehicle for the FourFactors®, with a hub in London, United Kingdom.
Development of strategic training modules for global food giant’s transition into the new nutrition, health and wellness landscape
Peter Wennström published the book FourFactors® of Success
FourFactors® validated by Maastricht University as the best model to explain how consumers understand Health and Nutrition Claims.
Healthy Marketing Team expanded its operations into Asia with new hub in Singapore.
Healthy Marketing Team published the book FourFactors® for Growth Market Success.
Healthy Marketing Team expanded its operations further with new hub in Malmö, Sweden (Greater Copenhagen).
Up until now, the FourFactors® have been applied in over 60 countries on 6 continents.
Join us on a sweatnographic journey
into the world of Bro.Science
The demand for sports nutrition products with on trend messaging and ingredients is steadily rising as more and more people of all kinds are drawn to strength training. Nowhere do we see this more clearly than in men’s health and fitness consumer behaviors. No longer are heavy weights and protein shakes the domain of the steroid enhanced meathead; more and more men from all walks of life are finding themselves dedicating their time, money and energy to strength training.Read More
WHAT IS SWEDISHNESS?
In the age of globalization, transnational corporations, and global brands production is spread all over the world and so the question of origin; Where Something Comes From, is becoming increasingly important to consumers and to companies who want to connect with them. But how can companies and brands leverage their origin and heritage in a credible way in health and wellness marketing?Read More
How to become successful in the Meatless Future?
Plant-based eating is a game-changing trend, especially with more and more consumers identifying themselves as flexitarians. We see multiple companies and brands racing to leverage this trend to their advantage. But HOW should brands act in order to become truly successful in this field, instead of drowning in the competition? What are the future consumers really looking for and why?Read More
Healthy Marketing Team establish consulting
and training hub in Singapore!
PRESS RELEASE: The international brand strategy and nutrition innovation agency Healthy Marketing Team (HMT) announced after VitaFoods Asia that they establish a consulting and training hub in Singapore, HMT Asia Pacific, in co-operation with its new partner Mr Deepak Gunvante, CEO, DG Associates Pte Ltd.Read More
Importance of Fortification & Fortified Foods
to combat the global burden of disease
Malnutrition is by far the biggest risk factor for the global burden of disease. Every country, every age group and every socio-economic class is impacted. While there are 2 billion people who lack key micronutrients such as Iron and Vitamin A, equally there are 2 billion people who are overweight or obese. WHO and FAO, after years of experience of engaging to tackle micronutrient malnutrition, have concluded that food fortification is the most sustainable public health strategy.Read More