What makes us different and how we got here
We are a global taskforce of experts in consumer and brand driven innovation in nutrition, health and wellness.
We are backed by a co-innovation toolbox based on 20 years of best practices in food & health marketing
We have worked with food, beverage and supplement clients in more that 60 countries and 6 continents.
First functional foods products launched in Europe – The starting point of our journey
Development of workshop modules integrating global consumer trend data and consumer segmentation, introducing the FourFactors® Brand Acceleration System
The Healthy Marketing Team was founded as a global vehicle for the FourFactors®, with a hub in London, United Kingdom.
Development of strategic training modules for global food giant’s transition into the new nutrition, health and wellness landscape
Peter Wennström published the book FourFactors® of Success
FourFactors® validated by Maastricht University as the best model to explain how consumers understand Health and Nutrition Claims.
Healthy Marketing Team expanded its operations into Asia with new hub in Singapore.
Healthy Marketing Team published the book FourFactors® for Growth Market Success.
Healthy Marketing Team expanded its operations further with new hub in Malmö, Sweden (Greater Copenhagen).
Up until now, the FourFactors® have been applied in over 60 countries on 6 continents.
How to make the health trends work for your brand
ExpoWest in Anaheim, California has been described as the world’s largest exhibition of organic and natural products. This year we attended the fair and based on our observations we identified twelve health trends, that each stem from our six Global Gamechangers!Read More
Innovation thirst, beverage trends & awarded innovations
On March 13, we at Healthy Marketing Team arranged an afterwork seminar together with Skåne Food Innovation Network in Malmö, Sweden. The theme for the afterwork was beverage innovation and during the afternoon we discussed how the beverage market has changed through history, how it is changing today and most importantly how it will change in the […]Read More
Sharing our observations from Expo West
to help you prepare for the future
Natural and Organic foods and beverages have 10 times the growth rate compared to normal processed foods and beverages.Read More
Cultural differences in health perception of cow’s and plant milk
Cultural differences between nations and continents have an impact on human behaviors, as stated by the Hofstede’s National Culture Theory, and is thus an important factors in consumer perception and behaviour. This spring, HMT intern Thanyathorn Wongnitchakul will investigate how the cultural differences between Europe and Asia is affecting the consumer perception of healthiness of cow's and plant milks.Read More