What makes us different and how we got here
We are a global taskforce of experts in consumer and brand driven innovation in nutrition, health and wellness.
We are backed by a co-innovation toolbox based on 20 years of best practices in food & health marketing
We have worked with food, beverage and supplement clients in more that 60 countries and 6 continents.
First functional foods products launched in Europe – The starting point of our journey
Development of workshop modules integrating global consumer trend data and consumer segmentation, introducing the FourFactors® Brand Acceleration System
The Healthy Marketing Team was founded as a global vehicle for the FourFactors®, with a hub in London, United Kingdom.
Development of strategic training modules for global food giant’s transition into the new nutrition, health and wellness landscape
Peter Wennström published the book FourFactors® of Success
FourFactors® validated by Maastricht University as the best model to explain how consumers understand Health and Nutrition Claims.
Healthy Marketing Team expanded its operations into Asia with new hub in Singapore.
Healthy Marketing Team published the book FourFactors® for Growth Market Success.
Healthy Marketing Team expanded its operations further with new hub in Malmö, Sweden (Greater Copenhagen).
Up until now, the FourFactors® have been applied in over 60 countries on 6 continents.
The challenges of marketing probiotics
by HMT’s US partner David Gauger
Branding and messaging probiotic products present unique challenges. How to find position your brand smart? How to resonate with consumers in a crowded market? How to communicate the functional benefits without crossing the line into unsubstantiated health claims?Read More
Meet HMT at Vitafoods Asia 2019
HMT have partnered with the no.1 nutraceutical event in Asia, Vitafoods Asia, that returns on 25 - 26 September to Singapore’s Marina Bay Sands to gather key nutraceuticals industry players from all parts of the globe.Read More
Food That Talks
Everybody has a food they remember from childhood. It’s that kind of food that, regardless of your age, you’ll still think of fondly and eat whenever nostalgia strikes, or you want some comfort food. Just ask your neighbour or friends what food they remember the most, and you’ll be surprised by the variety of choices.Read More
Meet us at THAIFEX in Bangkok
This year, the Healthy Marketing Team is partnering with the region's largest Food and Beverage trade show, THAIFEX - World Food Asia from 28 May - 01 June 2019 in Bangkok Thailand.Read More
Podcast: Peter Wennström on The Global Gamechangers shaping Local Health Trends
Peter was invited to be a guest on the WHAKA Wellbeing Podcast, where he talked about how the game is changing for the nutrition industry and that the change is actually coming from the younger consumers who bring about a paradigm shift in how we view sustainability and nutrition.Read More