Our Story

What makes us different and how we got here

Healthier Brands & Healthier Business

We are a global taskforce of experts in consumer and brand driven innovation in nutrition, health and wellness.

We are backed by a co-innovation toolbox based on 20 years of best practices in food & health marketing

We have worked with food, beverage and supplement clients in more that 60 countries and 6 continents.

1994

First functional foods products launched in Europe – The starting point of our journey

2003

The Food and Health Marketing Handbook was published. It was written by Peter Wennström and Julian Mellentin, introducing the FourFactors® of Success.

2004

Development of workshop modules integrating global consumer trend data and consumer segmentation, introducing the FourFactors® Brand Acceleration System

2007

The Healthy Marketing Team was founded as a global vehicle for the FourFactors®, with a hub in London, United Kingdom.

2007

Development of strategic training modules for global food giant’s transition into the new nutrition, health and wellness landscape

2008

Peter Wennström published the book FourFactors® of Success

2013

FourFactors® validated by Maastricht University as the best model to explain how consumers understand Health and Nutrition Claims.

2014

Healthy Marketing Team expanded its operations into Asia with new hub in Singapore.

2014

Healthy Marketing Team published the book FourFactors® for Growth Market Success.

2016

Healthy Marketing Team expanded its operations further with new hub in Malmö, Sweden (Greater Copenhagen).

2017

Up until now, the FourFactors® have been applied in over 60 countries on 6 continents.