What makes us different and how we got here
We are a global taskforce of experts in consumer and brand driven innovation in nutrition, health and wellness.
We are backed by a co-innovation toolbox based on 20 years of best practices in food & health marketing
We have worked with food, beverage and supplement clients in more that 60 countries and 6 continents.
First functional foods products launched in Europe – The starting point of our journey
Development of workshop modules integrating global consumer trend data and consumer segmentation, introducing the FourFactors® Brand Acceleration System
The Healthy Marketing Team was founded as a global vehicle for the FourFactors®, with a hub in London, United Kingdom.
Development of strategic training modules for global food giant’s transition into the new nutrition, health and wellness landscape
Peter Wennström published the book FourFactors® of Success
FourFactors® validated by Maastricht University as the best model to explain how consumers understand Health and Nutrition Claims.
Healthy Marketing Team expanded its operations into Asia with new hub in Singapore.
Healthy Marketing Team published the book FourFactors® for Growth Market Success.
Healthy Marketing Team expanded its operations further with new hub in Malmö, Sweden (Greater Copenhagen).
Up until now, the FourFactors® have been applied in over 60 countries on 6 continents.
The Time is Right for Health & Nutrition Marketing in Asia
The demographic or human capital in most countries in Asia is a bigger asset than technological or economic capital. In countries like China, India and Indonesia to name a few, health of the population is thus as critical an enabler of national progress and economic success as hard infrastructure of roads, power etc.Read More
Dr. Lesley Stevenson is joining HMT!
We would like to welcome Dr. Lesley Stevenson as the newest member of HMT's global taskforce! Lesley joins Healthy Marketing Team as our new Expert Consultant in charge for our Singapore Hub!Read More
The food industry of the future is born in conflict with the old
We live in a world of rapid change, and recently the question was asked: Who will be the first Kodak of the food industry? This question is relevant because it is about how companies have lost their ability to change... In May I was invited by the Swedish Foods Industries (LI) to make a speech on their annual Food Day about the global challenges facing the food industry.Read More
How do the packaging labels affect consumer health perception?
Nowadays consumers tend to be very aware of the content of their daily diet. That in turn, leads to a higher attention towards food labelling and trustworthy food products. As a result, the evaluation of food product’s healthiness has become part of the purchase decision process.Read More