Peter Wennström’s New Book will reveal success factors of leading brands
Peter’s first book “The Food and Health Marketing Handbook” – which he co-authored with Functional Foods expert and New Nutrition Business Publisher, Julian Mellentin – was launched in 2004. It set the industry standard for best practice in functional food and health marketing.
In his second book “Wennström´s FourFactors for Success – a simple ool to innovate healthy brands“ Peter takes a closer look at the factors that are driving the success of some of the leading health and wellness brands globally. The FourFactors was introduced already in the Handbook and is now used to help you understand the different success factors and will help you understand how to apply them to your brand, product or ingredient. The book gives you hands on examples with practical advice and case studies following each factor together with FourFactors templates for your own practice.
The book is expected to retail for €50.00. To pre-order your copy email email@example.com