Case studies of Healthy Marketing Team projects:
We take client confidentiality very seriously so some of these consultany success cases are anonymous.
On a TRAINING level we work with most major F&B companies - click here to see who...
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Strategic Ingredient Brand Positioning – Nobody understands me!
From “pile of powder” to single-minded, motivating brand position.
- Strategic Direction
- Brand Definition
- FourFactors® Concept Development
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Chocolate permissability
A new model to make sense of a big brand’s relationship with health
- Desk Research
- Thought-leading report
- Delivering a useful, tangible tool
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Global health-brand management system
Rolling out best practices & improved brand identity across dozens of countries
- New global brand identity and design (with Design Bridge)
- Marketing Manual with Brand Guide, Best Practices & Market Entry guidelines
- Communication concept development & consumer research
- Strategic Brand Implementation Workshops in many countries
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Good Heavens! – Permissible Indulgence
From confusing dusty yoghurt-drink to empowering indulgence for women
- Brand Positioning
- Consumer co-creation
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i-flex – Joint Health Supplement
From “pile-of-powder” to consumer brand
- Brand positioning
- Brand guidelines
- Identity & packaging design (with Design Bridge)
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Kinetica – Sports Nutrition
From ‘milk protein’ to ‘inspiring sports nutrition’
- Brand Positioning
- Consumer testing
- Naming & Identity creation with brand guidelines
- Logo & pack design (with sister-agency Design Bridge)
