Portfolio

Case studies of Healthy Marketing Team projects:

We take client confidentiality very seriously so some of these consultany success cases are anonymous.
On a TRAINING level we work with most major F&B companies - click here to see who...

  • DSM health ingredients: B-2-B engagement tools

    From “ingredient supplier” to “solution provider”.

    • Branded Ingredient Positioning Process + application workshops
    • Training for Marketing/Sales/NBD Team
    • Value Proposition Development & Bespoke Sales Toolkit

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  • China joint venture

    Market entry strategy for a large Chinese joint venture project

    • Strategic Direction
    • Cross-cultural facilitation & alignment
    • New-brand direction process

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  • Worldwide change programme for nutrition giant

    A change programme towards a healthier world

    • Actionable insights at brand level in 18 key countries
    • Globally shared language and base level of knowledge
    • Trained champions at HQ and in key markets
    • New set of practical tools & models to effect change

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  • Chocolate permissability

    A new model to make sense of a big brand’s relationship with health

    • Desk Research
    • Thought-leading report
    • Delivering a useful, tangible tool

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  • South-East Asian Health & Wellness Strategy

    From market-confusion to clear regional health protfolio

    • Strategic Direction
    • Portfolio Roadmapping
    • Four Factors® Concept Development

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  • Global health-brand management system

    Rolling out best practices & improved brand identity across dozens of countries

    • New global brand identity and design (with Design Bridge)
    • Marketing Manual with Brand Guide, Best Practices & Market Entry guidelines
    • Communication concept development & consumer research
    • Strategic Brand Implementation Workshops in many countries

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  • GSK: Open Innovation Process

    From a clean sheet to a day-after-tomorrow commercial idea

    • Open innovation
    • Strategic Direction
    • Concept Development

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  • Nutricia – Advanced Medical Nutrition

    Global Strategic Rebranding and rationalisation for leading Clinical Nutrition player

    • Strategic portfolio direction
    • Brand repositioning
    • Concept development
    • Identity and packaging guidelines & design (with Design Bridge)

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