Our Emerging Markets expert, Rukmini excels at combining quantitative and qualitative data, zeroing in on the BIG brand issue and identifying the direction for solving brand challenges.

Rukmini started her career in India with Unilever where she spent 14 years working across food, beverages, home and personal care. She holds an MBA degree from the prestigious Indian Institute of Management (IIM-C).

Rukimi’s passion lies in unearthing and translating insights into strategies and opportunities for our client brands. Her energy and unique ability to decipher global insights makes her an extremely valuable member of our team. She has worked on a variety of projects for HMT ranging from strategic direction for infant and childcare food brands in emerging markets to developing brand positioning blueprint for Masterbrand’s.

What we love about Rukmini is her curiosity and sincere belief that learning stops only when life stops.
 

If you try to be ‘everything to everybody’ then you’ll end up nothing to nobody.”

 
 
 
Examples of projects contributed to by Rukmini:

1. BRIC Market Innovation Strategies
2. Good Heavens! Permissible Indulgence
3. TetraPak: Customer engagement programme
4. DSM health ingredients: B-2-B engagement tools