From our global food-giant clients needing a common language and approach to their wellness mission, to our ingredient-brands needing to turn “conversations” into “branded value propositions”, HMT have a training offer to inspire, inform, and above all, give practical tools and tips you can use in your work.
Example: How HMT seminars help TetraPak engage with customers
Example: How HMT training helps DSM engage with customers
FourFactors Training:
Learn the key success factors for Brand Success!
In the FourFactors training sessions we will help your team understand the key success factors of the world´s best selling healthy and functional food brand and learn them how to apply it to your own brand innovation.
The Wennström´s FourFactors of Success, with case studies from all around the globe, and strategy models from the Food & Health Marketing Handbook.
Healthy Marketing Seminar:
How to become a winner in the food & health market!
Either as an internal seminar, or as a conversation opener with clients and custmers, this seminar answers the questions:
- What´s special about the market for functional foods, super foods, natural foods or “better for you food”?
- What are the consumer drivers and the strategies for success?
- What are the best practices for brand positioning and communication?
- And how can we apply these learnings to our organisation and to our business?
A Healthy Marketing seminar for your company ogives a flying start into the best practices and key learnings of the food & health market, with a special focus on your category.
You’ll get a common understanding as well as a common language for taking decisons about nexts steps. You will also be introduced to critical success factors with case studies and market and consumer insights.
The Healthy Marketing Seminars are based on The Food & Health Marketing Handbook, Wennström´s FourFactors of Brand Success together with recent international trends and data.
Healthy Marketing Workshops:
Learn how to play “The Healthy Marketing Game“.
In our Healthy Marketing Workshops we will introduce you to our interactive and best practise based scenario model “The Healthy Marketing Game”.
You will play with your brands and categories supported by market and consumer data that will help you predict the future development of your category, select the best market entry strategy and find the best position for your brand by targeting the right consumer.
Healthy Marketing Game Train-the-trainer:
With additional training and a license we will support your internal trainers with train-the-trainer FourFactors-material (Healthy Marketing Gamesmaster training and coaching) and skills for the continued internal upskilling of your brand teams.
For more information just contact Peter@healthymarketing.com