Case studies of Healthy Marketing Team projects:
We take client confidentiality very seriously so some of these consultany success cases are anonymous.
On a TRAINING level we work with most major F&B companies - click here to see who...
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Kinetica – Sports Nutrition
From ‘milk protein’ to ‘inspiring sports nutrition’
- Brand Positioning
- Consumer testing
- Naming & Identity creation with brand guidelines
- Logo & pack design (with sister-agency Design Bridge)
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Nutricia – Advanced Medical Nutrition
Global Strategic Rebranding and rationalisation for leading Clinical Nutrition player
- Strategic portfolio direction
- Brand repositioning
- Concept development
- Identity and packaging guidelines & design (with Design Bridge)
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Good Heavens! – Permissible Indulgence
From confusing dusty yoghurt-drink to empowering indulgence for women
- Brand Positioning
- Consumer co-creation
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TetraPak : Customer engagement programme
How can a packaging supplier provide “solutions” with expert marketing support?
- Bespoke Training
- Health-check clinics
- Seminars & conferences
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GSK: Open Innovation Process
From a clean sheet to a day-after-tomorrow commercial idea
- Open innovation
- Strategic Direction
- Concept Development
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DSM health ingredients: B-2-B engagement tools
From “ingredient supplier” to “solution provider”.
- Branded Ingredient Positioning Process + application workshops
- Training for Marketing/Sales/NBD Team
- Value Proposition Development & Bespoke Sales Toolkit
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Global health-brand management system
Rolling out best practices & improved brand identity across dozens of countries
- New global brand identity and design (with Design Bridge)
- Marketing Manual with Brand Guide, Best Practices & Market Entry guidelines
- Communication concept development & consumer research
- Strategic Brand Implementation Workshops in many countries
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South-East Asian Health & Wellness Strategy
From market-confusion to clear regional health protfolio
- Strategic Direction
- Portfolio Roadmapping
- Four Factors® Concept Development
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Chocolate permissability
A new model to make sense of a big brand’s relationship with health
- Desk Research
- Thought-leading report
- Delivering a useful, tangible tool
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Worldwide change programme for nutrition giant
A change programme towards a healthier world
- Actionable insights at brand level in 18 key countries
- Globally shared language and base level of knowledge
- Trained champions at HQ and in key markets
- New set of practical tools & models to effect change
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Strategic Ingredient Brand Positioning – Nobody understands me!
From “pile of powder” to single-minded, motivating brand position.
- Strategic Direction
- Brand Definition
- FourFactors® Concept Development
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China joint venture
Market entry strategy for a large Chinese joint venture project
- Strategic Direction
- Cross-cultural facilitation & alignment
- New-brand direction process