Successful BRIC market innovation strategies
Peter Wennström, regarded as one of the world’s leading experts in functional and healthy foods marketing and president of the Healthy Marketing Team chaired and spoke at the 9th Annual World Food and Technology and Innovation Forum 2011. He was joined by senior brand consultant Sam Waterfall.
This was the must attend forum global for food and beverage NPD and innovation professionals who learnt the latest developments and case studies surrounding the most successful product innovation strategies vis a vis new consumer buying behaviours against the backdrop of the current macro economic environment.
Peter and Sam were joined by fellow key speakers including:
Gerrit Smit - Director of flavour and consumer research – Unilever
Paul Isherwood – Director Innovation – GSK Nutritional Healthcare
Arun Prabhu – Innovation Director – Arla Foods
Peter’s speech focused on successful innovation strategies for new growth markets – Brazil, Russia, India, China:
- Executing BRIC market innovation strategies for success
- Understanding growth market consumer behaviours and needs
- Introducing new consumers to a wider variety of foods
- Pure outright disruptive technologies
Sam’s speech focused on using honest expressions to respond to new consumer demands:
- Glamorising the beauty of the process from field to plate
- Unveiling and communicating the transparent and honest supply chain
- Creating a point of difference from other products
- Creating an emotional connection
“Highly professional event with valuable presentations and good networking opportunities” Marketing and innovation director delegate, 2010
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