By Julie Meyer
Our partner in New York, Eat Well Global, has updated us on what Sustainable Nutrition really means for today’s food and beverage producers. Eat Well Global has identified that companies and brands that empower global change and align themselves with sustainable nutrition goals gather more success. Also, that in order to amplify your story as a brand, you need to choose credible voices. Influencers as bloggers and celebrities can provide bursts of attention for a product, but to gain important long-term credibility it is important to partner with credentialed nutrition experts and other health influencers. Working alongside trusted influencers in the field is key.
Sustainable Nutrition: What Is It and Why Should Companies Care?
It’s official. Sustainability has surpassed trend status–especially within the food and beverage industry. According to the United Nations Sustainable Development Goals, responsible producers must address “the global challenges we face, including those related to poverty, inequality, climate, environmental degradation, prosperity, peace and justice.” This mandate, coupled with corporate shifts from CSR tactics to more comprehensive strategies focusing on shared values, has thrust sustainability into the limelight. From ensuring soil health and animal welfare to protecting workers’ rights, a robust sustainability strategy has practically become a license to operate. But what does this really mean for today’s food and beverage producers?
Savvy Consumers Want More
More than ever, consumers want to know where their food is coming from, how workers and animals are treated, and the impact of production on the environment.As a company specialized in empowering global change agents in food in nutrition, we see the most success when organizations align themselves with sustainable nutrition goals. These groups are consulting with thought leaders, engaging health influencers, and participating in summits where industry comes together to further sustainability efforts. From website narratives to product packaging that highlights their actions, sustainability stories can be found everywhere. But the gold standard is when commitments are imbedded within internal strategies that address all four areas of sustainable diets as defined by the UN Food and Agriculture Organization: nutrition, economics, society and environment.
Choosing Credible Voices to Amplify Your Story
As industry seeks to meet the demand for sustainably sourced food and beverages, effective consumer messaging is key. While bloggers and celebrities can provide bursts of attention for a product, companies that partner with credentialed nutrition experts and other health influencers gain important credibility over the long term. With increasingly outrageous food and diet trends, it’s more important than ever for companies to protect their reputations.
Credentialed influencers, such as media-savvy dietitians, abide by a code of ethics and are devoted to improving public health by promoting scientifically sound, evidence-based information. They are much less prone to following fleeting trends, and can help keep companies accountable. On the other hand, uncredentialled influencers are often quick to jump on questionable and sometimes even harmful trends, which may hurt a brand in the long run.
With an increased focused on sustainable diets, in a world where everyone’s an activist, working alongside those trusted influencers is key.
About Eat Well Global
Working at the intersection of food, sustainable nutrition and global health, we serve our clients through insights, strategy and stakeholder engagement. Our nimble, global teams of credentialed nutrition experts are tailored to empower clients at leading multinational food manufacturers, commodity boards, global health organizations and foodservice companies. For more information, visit www.eatwellglobal.com