The Healthy Marketing Team grew from Peter Wennstrom’s work on modelling:
a) The lifecycle of health benefits and the stakeholders in health
b) The mental equation in the consumer’s head
Since we apply these models every day all around the word we are always refining them and uncovering new insights and new methods.
Recent focus-themes:
- BRIC and Emerging markets for health
- Health claims, or NOT! How to position for and communicate health benefits
- Permissability, the role of health in “non-healthy” propositions
We share our knowledge in four ways:
1. In our marketing manuals and books
2. As conference speakers
3. On our blog
4. In our free white paper series