Learn how to improve the success rate of your NPD with the FourFactors of Success. The masterclass will have a special focus on how to effectively communicate health benefits without claims.

Join Peter Wennström, one of the worlds leading experts in functional foods marketing for a masterclass following on from the Vitafoods Conference.

When? Friday 13 May, 2011. 8:30 – 14:00
Where? HOTEL DE LA PAIX. Geneva, Switzerland
Cost: €300.00 per person
Spaces are limited so please book now to reserve your space!

Learn from global success and failure case studies.

Using global success case studies and analysing recent market failures the FourFactors approach teaches you how to decode what information is relevant to your consumers and how you can best position your brands and products for success, with and without health claims.

Based on over 20 years of experience.

The FourFactors model is expertly crafted to help you avoid failure and increase the success rate in your development, positioning and communication of products and brands in health and wellness.

Learn the principles in one day – apply it in your business the day after!

Learn

• how to identify success and failure factors
• how to communicate health benefits
• how to communicate ingredients
• how to position your brand

“The consumer’s decision to choose your product may be the result of a few seconds evaluation. The secret is to know what makes up her calculation!”
- Peter Wennström on the principles behind Wennstrom’s FourFactors® of Success

View the full program here > Masterclass Program for Vitafoods 2011

Interested, book now using PayPal or contact:
Jennifer Barclay:+44 (0)20 7814 1917
jennifer@healthymarketingteam.com