Whey Protein Brand Goes from Strength to Strength
The HMT is proud to announce the continued success of Whey Protein sports nutrition brand, Kinetica.
Now the number 2 player in it home market in Ireland, the rapidly growing range of Kinetica products is available via the internet and is starting to enjoy wider distribution in the UK.
Best Tasting Sports Nutrition
The brand continues to inspire a growing group of serious sports people with its straight talking approach to sports nutrition. We’ve just been trialling some of the new additions to the range and they live up to their bold taste claims of being ‘the best tasting sports nutrition products on the market.’
Part of the brand’s growth strategy is to continue to cater for the needs of its target group. They are doing that by significantly expanding the line up of products. The brand now extends into 5 distinct categories:
Power & Strength
and the range totals over 50 SKUs, enabling Kinetica to bundle benefits with multi-product deals called Stacks.
Riding the RTD Trend
Beyond the utility of providing the benefits the brand users require, Kinetica is also following the trends. The new range of ambient RTDs has recently launched. And in our taste test we were impressed. Sure it’s not the most natural strawberry taste in the world, but compared to many rival products this convenient RTD has the edge.
Other interesting new additions to the line up include:
100% Recovery - a post training recovery supplement. Like the rest of the range it’s tested drug free, expert driven (the whole range has been formulated with Elite Sports Nutritionist, Matt Lovell) and uses natural flavours.
Energy Gel - delivering 20g of carbohydrates per 60ml pack – this is a generous portion of fuel to keep endurance athletes powered up.
Crisp-Pro – from the Health Range – is a nutritious snack bar delivering 10g of protein and a dose of fibre in a yoghurt coating.
Another Healthy Marketing Success Story
For more information, you can read the HMT case study of the creation of the Kinetica brand here.