Plant-based Food: The Evolution of a Trend and Marketing in the Mainstream
Cultural analysis from HMT ConsumerLab in collaboration with Lund University
by Svea Anstis
Author: Ida Mao
Nutritional Myths: How they spread and why we can’t let go of them
Cultural analysis from HMT ConsumerLab in collaboration with Lund University
By Kübra Camur
Online FourFactors®️ Training with 20 SME’s
via Thailand Food Innopolis
In August we helped 20 Thai SME’s to develop their strategic road-mapping so that they can get a head start with our FouFactors® Methodology.
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HMT ConsumerLab has joined Instagram!
Follow HMT insight team on instagram @thehmtab ! By following you’ll always be able to stay updated on the latest trends, what they are doing on a daily basis, and how the insights team can help you with your branding.
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The Green Dairy (part of Bofood AB) Brand Identity:
How we bridge brand equity through design
“When creating the brand identity for The Green Dairy we worked to bridge the brand equity into creative expressions and design based on the brand positioning, its target audience and market entry strategy established by HMT’s strategy team.” ——Felicia Wennström, CD and head of HMT Creative
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Healthy believers: Stories that sell
Storytelling is an effective way to reach healthy believers – consumers with a strong belief about food’s importance to health – and motivate them to choose your product. But how do you tell a story?
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Healthy believers: 4 types of health conscious consumers
Healthy believers – consumers with a strong belief in the importance of healthy food and drink – are for many food producers a growing and profitable customer segment. Let’s explore them in-depth.
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What we learned in 2019: Foods must talk!
The new generation of consumers is made aware daily that every consumption choice they make is connected to a consequence
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Where have all our dairy clients gone?
The game has changed for the dairy industry as milk is no longer the health icon it used to be
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HMT GameChanger Report 2020 featured in NutraIngredients
NutraIngredients’ editor Nikki Hancocks wrote an insightful article about HMT’s Global GameChangers 2020 Report —— why you need this special report in order to be updated on the newest trends and the key strategies for success. “Here are the newest trends and the key strategies for success! …Health and wellness brand strategy and innovation consultancy HMT […]
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HMT at FIE Masterclasses in Paris
Aurore de Monclin, HMT Managing Partner will give you sneak preview of the Global Gamechanger report 2020 during the Beverage Masterclass about new consumer behaviours and opportunities for innovation in beverages.
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