Ida Mao, Author at Healthy Marketing Team

Posted on 21st February 202124th February 2021 by Ida Mao

Join our free webinar “Plant-based…so what?”

Join our free webinar on Wednesday the 10th of March to learn where to play and how to win in the fast forwarding plant-based market by understanding the consumer triggers and barriers.

Posted on 19th February 202119th February 2021 by Ida Mao

Webinar Recording: Fast Forward to the Mass Market:
Where to Play and How to Win in 2021?

Click in to see webinar summary and recording.

Posted on 31st October 20204th November 2020 by Ida Mao

Plant-based Food: The Evolution of a Trend and Marketing in the Mainstream

Cultural analysis from HMT ConsumerLab in collaboration with Lund University
by Svea Anstis

Posted on 31st October 202031st October 2020 by Ida Mao

Nutritional Myths: How they spread and why we can’t let go of them

Cultural analysis from HMT ConsumerLab in collaboration with Lund University
By Kübra Camur

Posted on 1st October 20201st October 2020 by Ida Mao

Online FourFactors®️ Training with 20 SME’s
via Thailand Food Innopolis

In August we helped 20 Thai SME’s to develop their strategic road-mapping so that they can get a head start with our FouFactors® Methodology.

Posted on 1st October 20201st October 2020 by Ida Mao

HMT ConsumerLab has joined Instagram!

Follow HMT insight team on instagram @thehmtab ! By following you’ll always be able to stay updated on the latest trends, what they are doing on a daily basis, and how the insights team can help you with your branding.

Posted on 28th May 202016th February 2021 by Ida Mao

The Green Dairy (part of Bofood AB) Brand Identity:
How we bridge brand equity through design

“When creating the brand identity for The Green Dairy we worked to bridge the brand equity into creative expressions and design based on the brand positioning, its target audience and market entry strategy established by HMT’s strategy team.” ——Felicia Wennström, CD and head of HMT Creative

Posted on 10th March 202010th March 2020 by Ida Mao

Healthy believers: Stories that sell

Storytelling is an effective way to reach healthy believers – consumers with a strong belief about food’s importance to health – and motivate them to choose your product. But how do you tell a story?

Posted on 10th March 202010th March 2020 by Ida Mao

Healthy believers: 4 types of health conscious consumers

Healthy believers – consumers with a strong belief in the importance of healthy food and drink – are for many food producers a growing and profitable customer segment. Let’s explore them in-depth.