Author: Ida Mao

Our HMT experts’ food & health 2021 highlights

Our experts are looking back to this year, filled with projects with global customers in food & health and share their highlights.

Free From, Functional Food Expo

Insights from Free From, Functional Food Expo in Amsterdam by Our Strategy & Insight Consultant Marit Veenstra.

How to turn FOOD TECH into FOOD SUCCESS
In 10 easy steps

How can you create a bridge between new technologies and consumers? How can you turn breakthrough science into a game changing brand?

WEBINAR: from Food Tech to Food Success
how to turn breakthrough science to game changing brands

So how can you create a bridge between new technologies and consumers? How can you turn breakthrough science into a game changing brand? In our upcoming webinar we will show you exactly how - in 10 easy steps.

5 trends in sports nutrition and
how to make them work for your Brand (with actual examples!)

Sports nutrition market entry strategies need to be hyper- tailored to your key segment in order to make your innovation a success. The HMT can help you get from science to market and in this article we highlight 5 trends mapped out across the consumer maturity stages and how to make them yours.

Food and mood:
Consumer motivations behind food choices related to mental wellness.

New HMT research in cooperation with Masters of Applied Cultural Analysis (MACA) at Lund University.

The Mind of the Flexitarian Consumer

The consumption and production of animal proteins (i.e. meat and dairy products) are one of the most environmentally harmful food products. Despite this, the meat consumption is rising globally. However, the number of flexitarians is increasing as well. But on which motives and perceptions do flexitarians base their food choices? How can we understand the […]

We are now officially launching HMT Creative as an extension of our services

This turns HMT into a one-stop-shop agency for international brand building in food and health. We take you from consumer trends to market entry strategies; from brand positioning to brand communication and design including advice on nutritional labeling and claims.

The 4 Rules for a Lifestyle Brand

Rules of play on building a strong Lifestyle brand à la Oatly - win the lifestyle consumers and cut through the clutter!