Ida Mao, Author at Healthy Marketing Team

Posted on 30th June 202230th June 2022 by Ida Mao

Trends in Sports Nutrition
(…and how to know which one to select for your brand)

By Maria Pavlidou, senior strategy consultant and partner at the HMT. With summer already in full swing on many parts of the world, our team has been enjoying a lot of time outdoors and we this got us talking about our favorite spots. Since we are marketing geeks, inevitably this led to another discussion about […]

Posted on 14th June 202214th June 2022 by Ida Mao

Brain Ritual Case Study:
from brand purpose to brand design

Posted on 9th June 20229th June 2022 by Ida Mao

Permissible indulgence driving innovation in Free From product development

Insights from the Free From Conference in Barcelona

Posted on 2nd June 20222nd June 2022 by Ida Mao

HMT Insights from PLMA

Insights from PLMA’s annual “World of Private Label” International Trade Show in Amsterdam, brought by our senior B2B Consultant Koen Jacobs and our project manager & junior strategist Marit Veenstra.

Posted on 25th May 202226th May 2022 by Ida Mao

Snacking:
how to innovate for the health-conscious consumer in an indulgent category

HMT presentation on Food Ingredients Webinar for Snacks and Bakery Deep Dive Day.

Posted on 19th May 202219th May 2022 by Ida Mao

how to stand out as a B2B leader:
what we learned from Vitafoods Europe

with Koen Jacobs

Posted on 12th May 202212th May 2022 by Ida Mao

What we learned from the Vitafoods 2022 show floor

The last 2 days our team has been live on the floor at Vitafoods Europe the world’s premier nutraceutical event, in Geneva. We are bringing you the latest innovations from the show in this post!

Posted on 4th May 20225th May 2022 by Ida Mao

B2B brand repositioning
How we positioned the ConCordix Smart Chews to reinvent supplementation

The Vitux group is the company behind the revolutionary and patented ConCordix technology. ConCordix “Smart Chews” is an innovative delivery form for dietary supplements, available for 3rd party or white label manufacturing. The organization is established in Oslo with manufacturing sites in Andenes, Arctic Norway and later this year Windsor Canada. They serve customers globally, helping […]