Webinar:
This is NOT another Plant-Based webinar. It is about the Future of Food
Welcome to our Webinar that we co-host together with the market experts Gira on Wednesday the 19th of May. Save the date!
Read MoreAuthor: Ida Mao
The 4 Rules for a Lifestyle Brand
Rules of play on building a strong Lifestyle brand à la Oatly - win the lifestyle consumers and cut through the clutter!
Read More
Oatly’s repositioning story:
the 3 secrets behind the brand success
Did you know that Oatly was a brand that was initially playing in functional foods? In 2012 HMT Repositioned Oatly, setting the base for a Oatly to grow into a successful global brand. Oatly shows a great example that success doesn’t come by chance. It starts by the creation of a solid strategic platform. We will show you how we helped Oatly with their repositioning and how this approach can help YOU.
Read More
Peter Wennström shares his insights on the topic and why he believes the pandemic is a Game Changer in terms of accelerating interest in supporting lifelong wellness.
Read More
Nutritional Myths’ Role in Accelerating Trends
Trends accelerate, whereby trends shift from being a lifestyle niche towards the new normal in the mass market. The speed with which trends accelerate depends on many factors, with the COVID-19 outbreak being a great example of how rapidly this can happen. It appears that nutritional myths play a crucial role in accelerating trends, as they can provide consumers with the emotional comfort they seek in such uncertain times. Curious to know more?
Read More
Meet at the crossroads: How to hit the market running with on-trend innovations
NutraIngredients published a great article by Nikki Hancocks about our annual Global GameChangers 2021 Report: 'Fast Forward to the Mass Market'
Read More
Join our free webinar “Plant-based…so what?”
Join our free webinar on Wednesday the 10th of March to learn where to play and how to win in the fast forwarding plant-based market by understanding the consumer triggers and barriers.
Read More
Webinar Recording: Fast Forward to the Mass Market:
Where to Play and How to Win in 2021?
Click in to see webinar summary and recording.
Read More
Plant-based Food: The Evolution of a Trend and Marketing in the Mainstream
Cultural analysis from HMT ConsumerLab in collaboration with Lund University
by Svea Anstis
Nutritional Myths: How they spread and why we can’t let go of them
Cultural analysis from HMT ConsumerLab in collaboration with Lund University
By Kübra Camur
Online FourFactors®️ Training with 20 SME’s
via Thailand Food Innopolis
In August we helped 20 Thai SME’s to develop their strategic road-mapping so that they can get a head start with our FouFactors® Methodology.
Read More
HMT ConsumerLab has joined Instagram!
Follow HMT insight team on instagram @thehmtab ! By following you’ll always be able to stay updated on the latest trends, what they are doing on a daily basis, and how the insights team can help you with your branding.
Read More