Trends in Sports Nutrition
(…and how to know which one to select for your brand)
By Maria Pavlidou, senior strategy consultant and partner at the HMT. With summer already in full swing on many parts of the world, our team has been enjoying a lot of time outdoors and we this got us talking about our favorite spots. Since we are marketing geeks, inevitably this led to another discussion about […]
HMT Insights from PLMA
Insights from PLMA’s annual “World of Private Label” International Trade Show in Amsterdam, brought by our senior B2B Consultant Koen Jacobs and our project manager & junior strategist Marit Veenstra.
What we learned from the Vitafoods 2022 show floor
The last 2 days our team has been live on the floor at Vitafoods Europe the world’s premier nutraceutical event, in Geneva. We are bringing you the latest innovations from the show in this post!
B2B brand repositioning
How we positioned the ConCordix Smart Chews to reinvent supplementation
The Vitux group is the company behind the revolutionary and patented ConCordix technology. ConCordix “Smart Chews” is an innovative delivery form for dietary supplements, available for 3rd party or white label manufacturing. The organization is established in Oslo with manufacturing sites in Andenes, Arctic Norway and later this year Windsor Canada. They serve customers globally, helping […]
HMT Webinar: how to build successful brand narratives
Storytelling strategies for connecting with consumers in the post-pandemic world
Invitation to New HMT Webinar
How to build successful brand narratives
Our HMT experts’ food & health 2021 highlights
Our experts are looking back to this year, filled with projects with global customers in food & health and share their highlights.
Free From, Functional Food Expo
Insights from Free From, Functional Food Expo in Amsterdam by Our Strategy & Insight Consultant Marit Veenstra.