Brain Ritual Case Study:
from brand purpose to brand design

Repositioning a ketone-based brain health supplement

Dr. Elena Gross, a former chronic migraine sufferer and neuroscientist, has dedicated her life and scientific research to finding the best solution to relieve migraines after the medical system failed her many times. The founder developed a high-quality ketone-based supplement that is clean and natural, reduces migraines and has no nasty side effects. But the science is hard for the average consumer to understand, and ketone bodies are associated with diet and weight loss. So the challenge was to make the scientific story accessible to consumers by creating a trustworthy and lovable brand.
Check out the case study to find out how we supported Dr. Elena Gross with creating a brand by turning the company’s purpose behind the science into a differentiating and purpose-driven lifestyle brand.

Download the Full Case Study here

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