HMT GameChanger Report 2020 featured in NutraIngredients

NutraIngredients’ editor Nikki Hancocks wrote an insightful article about HMT’s Global GameChangers 2020 Report —— why you need this special report in order to be updated on the newest trends and the key strategies for success.

“Here are the newest trends and the key strategies for success!

…Health and wellness brand strategy and innovation consultancy HMT (Healthy Marketing Team) has pulled together its latest consumer research and cultural consumer research to help brands understand emerging consumer beliefs for 2020 and provide insights into how to bond with younger consumers – the ones behind the emerging trends and who respond to the emerging brands.”

Read the article on NutraIngredients 

 Game Changing trends: The storytelling strategies for brand success



To tell the right story for your brand success,


(and get the 2019 report for free)

——the only report that connects trends + consumer drivers + brand storytelling

1. WHAT: Trends 

We present 6 Global Gamechangers in the market for food and health that will lead to 6 NEW NUTRITION INNOVATION STRATEGIES each indicating the CHANGE between the old strategy and the new. This is coupled with 15 EMERGING TRENDS to demonstrate the NEW STORY TO TELL exemplified by BRAND EXAMPLES with links to their websites to inspire.

2. WHY: Consumers

We introduce the Gamechanger Consumer. The Emerging consumer who’s drivers are based on NEW LIFESTYLES shaped by technology and the connected society coupled by NEW BELIEFS generated by their search for identity in their online communities. Find the right narrative for your brand with our Believer segmentation complete with Storytelling guidelines

3. HOW: Brands

We take a closer look at GameChanger Brands, analysing brands narratives as examples of storytelling connected to GameChanger Trends and Consumers Beliefs Systems to show you HOW to make the health trends work for your brand.


Download a preview of the e-Report