Your journey to Better targeted brands faster to market
“The FourFactors® is a proven tool for Food & Nutrition Entrepreneurs working to deliver new benefits to consumers; using it helps avoid the common mistakes every company (large or small) can make especially when trying to innovate at the intersection of nutrition and health. Peter’s work is practical, easy to apply in almost any setting and deceptively simple provided you are disciplined with the process and involve all the relevant members of the team.”
– Chris Harley–Martin, VP & Global Head, GSK Consumer Healthcare Business Development & Licensing
FourFactors® Academy is our Online Individual Training with pay as you go video tutorials loaded with hands on advice and global examples.
You will be guided by Peter Wennström, the creator of the FourFactors®, who will not only educate you on the framework but also share with you the secrets of success from having personally run projects in 51 countries with everything from national startups to global mass market corporations.
Sign up to FourFactors® Academy on Teachable to watch the Free Introduction Video.
FourFactors® Corporate Training led by our Expert Consultants is for organisations that want to create alignment among all vital functions involved by establishing a Co-Innovation toolbox, which gives you:
– TEAM ALIGNMENT ON BOTH CURRENT POSITION AND DIRECTION
– ONE LANGUAGE ACROSS FUNCTIONS
– ENABLES STEP BY STEP DECISION MAKING IN CROSS FUNCTIONAL TEAMS
– CREATES ACTIONABLE RESULTS
Can be combined with FourFactors® Academy for Individual Training.
Free Introduction to the FourFactors®
How do consumers think? Your guide to the ultimate FourFactors® that influence every purchase decision your consumer take.Enrol in the course on Teachable
FourFactors® Master Course
How to use the FourFactors® Brand Acceleration System to position your brand for success.Enrol in the course on Teachable
The FourFactors® For Growth Market Success – BOOK
How to innovate successful brands in growing economies