HMT was engaged by Singapore government agency to educate local food companies on success factors for the Healthy Ageing market

The pilot workshop was based on HMTs FourFactors® Methodology and the training was entitled: Better Targeted Innovations, Faster to Market for Healthy Ageing. The initiative is supported by Workforce Singapore (WSG) and was organized and delivered by HealthyMarketingTeam (HMT Apac via its local partner DG Associate Pte Ltd).  The main aim of the pilot workshop was to educate Singapore based small and medium-sized food companies on how to become more competitive in the innovation, marketing and branding of products and services for the Healthy Ageing market.

With Asia facing a rapidly ageing population the concept of healthy ageing is a pressing concern and has become a growing commercial market with huge business opportunities. But there is also a societal need to develop products and services in order to prevent the burden of ageing on the health care system.

Since Healthy Ageing is the key focus of this training, the aim is to equip the manufacturers of healthy ageing products with a strategic roadmap and proven marketing tools using our proprietary FourFactors® methodology.

HMT with local food companies at the FourFactors® Workshop

The training is part of Singapore’s strategy to increase its competitiveness in the Asian markets, where their focus is to ensure that Singapore based companies and startups in this marketplace have all they need in order to succeed. Where a good result for these local companies would create a ‘win-win’ situation for the ageing consumers and the Singapore based SME’s.

The training that took place on the 5th & 6th November 2019 in Singapore, was based on the FourFactors® Brand Acceleration System, which is our proprietary consulting and training model. The FourFactors® is based on key learnings and best practices from the global markets for nutrition, health and wellness over the past 20 years.

For more information about how FourFactors® could help you bring better targeted innovations faster to market, please contact wendela@thehmt.com.