FourFactors® Books
Hands-on guides for better decisions in innovation, marketing and branding
FourFactors® of Success
The FourFactors® of Success was first introduced in the Food & Health Marketing Handbook 2003 and later refined in Wennström’s FourFactors® – how to innovate healthy brands in 2008. In 2014 our latest book The FourFactors for Growth Market Success was published.
The FourFactors® for Growth Market Success
How to Innovate Successful Brands in Growing Economies
The book explores emerging market opportunities in the food and beverage sector and outlines the key factors for launching or renovating a successful brand.
This strategic guide and practical toolbox examines the unique set of opportunities and challenges that entering an emerging market can bring. It considers the fast pace of change in consumer mindsets and expectations; the fast growth across most food and beverage categories and the increasing competition from local as well as international players.
(Книгу Четыре фактора® успеха на растущих рынках на русском языке смотрите в разделе ниже.)
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Preview the content of the book
Четыре фактора® успеха на растущих рынках
(The FourFactors ® for Growth Market Success in Russian)
Как развивать успешные бренды в развивающихся странах
Эта книга предназначена для всех, кто хочет узнать, как создавать успешные бренды икомпании в сфере полезных продуктов питания на развивающихся рынках по всему миру.
Являетесь ли менеджером по инновациям международного бренда или руководителем успешного локального бренда, вразвивающихся рынках вас ждут похожие возможности итрудности:
- Высокий темп изменений психологии и ожиданий потребителей
- Быстрый рост в большинстве отраслей
- Рост конкуренции со стороны как местных, так и международных игроков.
В зависимости от того, представляете ли вы международный или локальный бренд, вы обладаете не только различными квалификациями, но и различными подходами. Мы постараемся давать рекомендации для обоих подходов.
КУПИТЬ E-BOOK СЕГОДНЯ ЗА 19,99 €
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