Hands-on guides for better decisions in innovation, marketing and branding
The FourFactors® of Success was first introduced in the Food & Health Marketing Handbook 2003 and later refined in Wennström’s FourFactors® – how to innovate healthy brands in 2008. In 2014 our latest book The FourFactors for Growth Market Success was published.
The book explores emerging market opportunities in the food and beverage sector and outlines the key factors for launching or renovating a successful brand.
This strategic guide and practical toolbox examines the unique set of opportunities and challenges that entering an emerging market can bring. It considers the fast pace of change in consumer mindsets and expectations; the fast growth across most food and beverage categories and the increasing competition from local as well as international players.
(Книгу Четыре фактора® успеха на растущих рынках на русском языке смотрите в разделе ниже.)
(The FourFactors ® for Growth Market Success in Russian)
Эта книга предназначена для всех, кто хочет узнать, как создавать успешные бренды икомпании в сфере полезных продуктов питания на развивающихся рынках по всему миру.
Являетесь ли менеджером по инновациям международного бренда или руководителем успешного локального бренда, вразвивающихся рынках вас ждут похожие возможности итрудности:
В зависимости от того, представляете ли вы международный или локальный бренд, вы обладаете не только различными квалификациями, но и различными подходами. Мы постараемся давать рекомендации для обоих подходов.
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by Svea Anstis
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Cultural analysis from HMT ConsumerLab in collaboration with Lund University
By Kübra Camur
Online FourFactors®️ Training with 20 SME’s
via Thailand Food Innopolis
In August we helped 20 Thai SME’s to develop their strategic road-mapping so that they can get a head start with our FouFactors® Methodology.
Read MoreHMT ConsumerLab has joined Instagram!
Follow HMT insight team on instagram @thehmtab ! By following you’ll always be able to stay updated on the latest trends, what they are doing on a daily basis, and how the insights team can help you with your branding.
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How we bridge brand equity through design
“When creating the brand identity for The Green Dairy we worked to bridge the brand equity into creative expressions and design based on the brand positioning, its target audience and market entry strategy established by HMT’s strategy team.” ——Felicia Wennström, CD and head of HMT Creative
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