FourFactors® of Success

the global methodology on how to be a winner in marketing Food & Health

15 years anniversary

tried and tested in 60 countries

with a live library of success cases

The FourFactors® for Growth Market Success

How to Innovate Successful Brands in Growing Economies

The book explores emerging market opportunities in the food and beverage sector and outlines the key factors for launching or renovating a successful brand.

This strategic guide and practical toolbox examines the unique set of opportunities and challenges that entering an emerging market can bring. It considers the fast pace of change in consumer mindsets and expectations; the fast growth across most food and beverage categories and the increasing competition from local as well as international players.

(Книгу Четыре фактора® успеха на растущих рынках на русском языке смотрите в разделе ниже.)

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Четыре фактора® успеха на растущих рынках

(The FourFactors ® for Growth Market Success in Russian)

Как развивать успешные бренды в развивающихся странах

Эта книга предназначена для всех, кто хочет узнать, как создавать успешные бренды икомпании в сфере полезных продуктов питания на развивающихся рынках по всему миру.

Являетесь ли менеджером по инновациям международного бренда или руководителем успешного локального бренда, вразвивающихся рынках вас ждут похожие возможности итрудности:

  • Высокий темп изменений психологии и ожиданий потребителей
  • Быстрый рост в большинстве отраслей
  • Рост конкуренции со стороны как местных, так и международных игроков.

В зависимости от того, представляете ли вы международный или локальный бренд, вы обладаете не только различными квалификациями, но и различными подходами. Мы постараемся давать рекомендации для обоих подходов.

КУПИТЬ E-BOOK СЕГОДНЯ ЗА 19,99 €

You can also take FourFactors® Training online

FourFactors® Academy for Individual Training

FourFactors® Academy for Individual Training

FourFactors® Academy is our Online Individual Training with pay as you go video tutorials loaded with hands on advice and global examples.

You will be guided by Peter Wennström, the creator of the FourFactors®, who will not only educate you on the framework but also share with you the secrets of success from having personally run projects in 51 countries with everything from national startups to global mass market corporations.

Sign up to FourFactors® Academy on Teachable to watch the Free Introduction Video.

Check out FourFactors® Academy on Teachable

FourFactors® Corporate Training

FourFactors® Corporate Training

FourFactors® Corporate Training led by our Expert Consultants is for organisations that want to create alignment among all vital functions involved by establishing a Co-Innovation toolbox, which gives you:

– TEAM ALIGNMENT ON BOTH CURRENT POSITION AND DIRECTION
– ONE LANGUAGE ACROSS FUNCTIONS
– ENABLES STEP BY STEP DECISION MAKING IN CROSS FUNCTIONAL TEAMS
– CREATES ACTIONABLE RESULTS

Can be combined with FourFactors® Academy for Individual Training. 

Contact us for more information