Hands-on guides for better decisions in innovation, marketing and branding
The FourFactors® of Success was first introduced in the Food & Health Marketing Handbook 2003 and later refined in Wennström’s FourFactors® – how to innovate healthy brands in 2008. In 2014 our latest book The FourFactors for Growth Market Success was published.
The book explores emerging market opportunities in the food and beverage sector and outlines the key factors for launching or renovating a successful brand.
This strategic guide and practical toolbox examines the unique set of opportunities and challenges that entering an emerging market can bring. It considers the fast pace of change in consumer mindsets and expectations; the fast growth across most food and beverage categories and the increasing competition from local as well as international players.
(Книгу Четыре фактора® успеха на растущих рынках на русском языке смотрите в разделе ниже.)
(The FourFactors ® for Growth Market Success in Russian)
Эта книга предназначена для всех, кто хочет узнать, как создавать успешные бренды икомпании в сфере полезных продуктов питания на развивающихся рынках по всему миру.
Являетесь ли менеджером по инновациям международного бренда или руководителем успешного локального бренда, вразвивающихся рынках вас ждут похожие возможности итрудности:
В зависимости от того, представляете ли вы международный или локальный бренд, вы обладаете не только различными квалификациями, но и различными подходами. Мы постараемся давать рекомендации для обоих подходов.
We are now officially launching HMT Creative as an extension of our services
This turns HMT into a one-stop-shop agency for international brand building in food and health. We take you from consumer trends to market entry strategies; from brand positioning to brand communication and design including advice on nutritional labeling and claims.Read More
Why are healthy agers so hard to catch?
The key to understanding healthy agers - understanding the myriad factors consumers must balance when considering ‘healthy ageing’ is the way to develop effective products and communication strategies. (Published on Vitafoods insights)Read More
This is NOT another Plant-Based webinar. It is about the Future of Food
On the 19th of May, we co-hosted this webinar together with the market experts Gira. Did you miss it? No worries, you find the Webinar Recording here. About the webinar: Our ambition is to combine our joint global market and consumer insight expertise to give you the bigger picture beyond Plant-based and support you in how to deliver sustainable […]Read More
The 4 Rules for a Lifestyle Brand
Rules of play on building a strong Lifestyle brand à la Oatly - win the lifestyle consumers and cut through the clutter!Read More
Oatly’s repositioning story:
the 3 secrets behind the brand success
Did you know that Oatly was a brand that was initially playing in functional foods? In 2012 HMT Repositioned Oatly, setting the base for a Oatly to grow into a successful global brand. Oatly shows a great example that success doesn’t come by chance. It starts by the creation of a solid strategic platform. We will show you how we helped Oatly with their repositioning and how this approach can help YOU.Read More