Hands-on guides for better decisions in innovation, marketing and branding
The FourFactors® of Success was first introduced in the Food & Health Marketing Handbook 2003 and later refined in Wennström’s FourFactors® – how to innovate healthy brands in 2008. In 2014 our latest book The FourFactors for Growth Market Success was published.
The book explores emerging market opportunities in the food and beverage sector and outlines the key factors for launching or renovating a successful brand.
This strategic guide and practical toolbox examines the unique set of opportunities and challenges that entering an emerging market can bring. It considers the fast pace of change in consumer mindsets and expectations; the fast growth across most food and beverage categories and the increasing competition from local as well as international players.
(Книгу Четыре фактора® успеха на растущих рынках на русском языке смотрите в разделе ниже.)
(The FourFactors ® for Growth Market Success in Russian)
Эта книга предназначена для всех, кто хочет узнать, как создавать успешные бренды икомпании в сфере полезных продуктов питания на развивающихся рынках по всему миру.
Являетесь ли менеджером по инновациям международного бренда или руководителем успешного локального бренда, вразвивающихся рынках вас ждут похожие возможности итрудности:
В зависимости от того, представляете ли вы международный или локальный бренд, вы обладаете не только различными квалификациями, но и различными подходами. Мы постараемся давать рекомендации для обоих подходов.
This is NOT another Plant-Based webinar. It is about the Future of Food
Welcome to our Webinar that we co-host together with the market experts Gira on Wednesday the 19th of May. Save the date!Read More
The 4 Rules for a Lifestyle Brand
Rules of play on building a strong Lifestyle brand à la Oatly - win the lifestyle consumers and cut through the clutter!Read More
Oatly’s repositioning story:
the 3 secrets behind the brand success
Did you know that Oatly was a brand that was initially playing in functional foods? In 2012 HMT Repositioned Oatly, setting the base for a Oatly to grow into a successful global brand. Oatly shows a great example that success doesn’t come by chance. It starts by the creation of a solid strategic platform. We will show you how we helped Oatly with their repositioning and how this approach can help YOU.Read More
Peter Wennström guests Vitafoods Insights’ Podcast – Pandemic accelerates healthy ageing market opportunity
Peter Wennström shares his insights on the topic and why he believes the pandemic is a Game Changer in terms of accelerating interest in supporting lifelong wellness.Read More
Nutritional Myths’ Role in Accelerating Trends
Trends accelerate, whereby trends shift from being a lifestyle niche towards the new normal in the mass market. The speed with which trends accelerate depends on many factors, with the COVID-19 outbreak being a great example of how rapidly this can happen. It appears that nutritional myths play a crucial role in accelerating trends, as they can provide consumers with the emotional comfort they seek in such uncertain times. Curious to know more?Read More