How Can We Help?
Consulting - Training - Inspiration
Our Job Is To Help You Get it Right
When you need to develop new brands, find direction or rescue old brands, our job is to help you get it right
– with optimised positioning and sharper execution. We work together with our clients – and often their agencies –
as expert consultants, coaches and trainers to bring your whole team to a successful choice of strategy,
brand positioning and brand execution. This is how we can help you and your team to take better decisions:
Consulting
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Trend Analysis + Consumer Insights
Learn about WHAT is happening and WHY, and more importantly, what opportunities this bring for your Brand
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Category Direction
Find the sweet-spot for where your Brand should play.
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Market Entry Strategy
Depending on your Brand and its context we can help you customize the optimal Market Entry Strategy.
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Brand Positioning
We can help you develop a successful strategy that positions your brand in a unique way.
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Concept Development
For the sharpest brand execution, we develop innovation concepts together with you.
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Creative Brief
We develop detailed briefs that guides your creative agency to the sharpest brand execution possible.
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Graphic design
Our creative team can develop logo, packaging and web design, to make your brand come alive.
Training
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FourFactors® Training
Learn about the FourFactors® of Success and how to apply them. This will take the guesswork out of food and health marketing.
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FourFactors® Corporate Licensing
Get to utilise the FourFactors® of Success in your daily work
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Applied In-House Training Modules
Custimized training sessions on how to apply the FourFactors® of Success to reach your targets
Inspiration
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Keynote Speakers
Our team consists of a number of highly regarded and inspirational key note speakers. Let us tell your audience WHAT is happening, WHY it is happening, and HOW to make this happen for their brands.
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Facilitation + Moderation
Our experienced team can help you facilitate and moderate your workshops for the most actionable results
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Trend Safaris
With our global team and hubs on strategic places across the globe we can offer you inspirational and actionable trend safaris customized based on your specific needs and wishes.
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In-house seminar
We plan and conduct inspirational and actionable in-house seminars for you and your team
Examples of our success cases:
The Green Dairy (part of Bofood AB) Brand Identity:
How we bridge brand equity through design
“When creating the brand identity for The Green Dairy we worked to bridge the brand equity into creative expressions and design based on the brand positioning, its target audience and market entry strategy established by HMT’s strategy team.” ——Felicia Wennström, CD and head of HMT Creative
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Brand re-positioning case study:
The Only Good Animal Probiotics Brand
With the new Master Brand Positioning Blueprint and Brand Architecture the new brands OnlyGoodDog®, OnlyGoodHorse® and OnlyGoodCat® entered the creative makeover process at the beginning of 2019. Through the guidance of HMT Creative we helped to fast-forward an otherwise lengthy and complex process. We aligned the strategy with design execution, as well as helping in selecting partners for PR, Social Media, Website/Digital, and Influencer-marketing. The result: The OnlyGoodDog® brand was set to launch in only six week’s time.
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Start-up brand positioning case study:
How to create “The World’s Best Convenience Food”
A Swedish food-tech start-up came to HMT straight out from a Lund university food science laboratory with a patented emulsion of potatoes and rapeseed oil. They referred to it as a Potato Smoothie, and wanted to sell it as a nutrient-dense plant-based drink for vegetarians seeking better alternatives. The challenge was to figure out what to call this drink, what category it fits into, where to play and what product benefits to focus on.
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B2B Brand & Portfolio Repositioning:
From Technology to Value Proposition
Akzo Nobel had developed a new sodium reduction technology that incorporated a huge number of added value benefits for the customer. So how to successfully position this technology in the market place, without drowning in all the potential attributes and benefits? How to establish OneGrain® Proposition with a unique differentiator and make it relevant to different customer segments.
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Brand repositioning case study:
Creating a platform for international growth
Already in 2012 Oatly was a well established Swedish brand in the dairy free niche category. But when the market started to grow, it was struggling to carve out a distinct position for itself. “The real challenge was that we started to behave like a generic brand and compete on price without being able to leverage our uniqueness”, says Björn Öste, Co-founder and co-owner of Oatly.
Read MoreLatest News
Peter Wennström guests Vitafoods Insights’ Podcast – Pandemic accelerates healthy ageing market opportunity
Peter Wennström shares his insights on the topic and why he believes the pandemic is a Game Changer in terms of accelerating interest in supporting lifelong wellness.
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Nutritional Myths’ Role in Accelerating Trends
Trends accelerate, whereby trends shift from being a lifestyle niche towards the new normal in the mass market. The speed with which trends accelerate depends on many factors, with the COVID-19 outbreak being a great example of how rapidly this can happen. It appears that nutritional myths play a crucial role in accelerating trends, as they can provide consumers with the emotional comfort they seek in such uncertain times. Curious to know more?
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Meet at the crossroads: How to hit the market running with on-trend innovations
NutraIngredients published a great article by Nikki Hancocks about our annual Global GameChangers 2021 Report: 'Fast Forward to the Mass Market'
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Join our free webinar “Plant-based…so what?”
Join our free webinar on Wednesday the 10th of March to learn where to play and how to win in the fast forwarding plant-based market by understanding the consumer triggers and barriers.
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Webinar Recording: Fast Forward to the Mass Market:
Where to Play and How to Win in 2021?
Click in to see webinar summary and recording.
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