How Can We Help?

Consulting - Training - Inspiration

Our Job Is To Help You Get it Right

When you need to develop new brands, find direction or rescue old brands, our job is to help you get it right
– with optimised positioning and sharper execution. We work together with our clients – and often their agencies –
as expert consultants, coaches and trainers to bring your whole team to a successful choice of strategy,
brand positioning and brand execution. This is how we can help you and your team to take better decisions:

Consulting

Trend Analysis + Consumer Insights

Learn about WHAT is happening and WHY, and more importantly, what opportunities this bring for your Brand
Category Direction

Find the sweet-spot for where your Brand should play.
Market Entry Strategy

Depending on your Brand and its context we can help you customize the optimal Market Entry Strategy.
Brand Positioning

We can help you develop a successful strategy that positions your brand in a unique way.
Concept Development

For the sharpest brand execution, we develop innovation concepts together with you.
Creative Brief

We develop detailed briefs that guides your creative agency to the sharpest brand execution possible.
Graphic design

Our creative team can develop logo, packaging and web design, to make your brand come alive.

Training

FourFactors^® Training

Learn about the FourFactors® of Success and how to apply them. This will take the guesswork out of food and health marketing.
FourFactors^® Corporate Licensing

Get to utilise the FourFactors® of Success in your daily work
Applied In-House Training Modules

Custimized training sessions on how to apply the FourFactors® of Success to reach your targets

Inspiration

Keynote Speakers

Our team consists of a number of highly regarded and inspirational key note speakers. Let us tell your audience WHAT is happening, WHY it is happening, and HOW to make this happen for their brands.
Facilitation + Moderation

Our experienced team can help you facilitate and moderate your workshops for the most actionable results
Trend Safaris

With our global team and hubs on strategic places across the globe we can offer you inspirational and actionable trend safaris customized based on your specific needs and wishes.
In-house seminar

We plan and conduct inspirational and actionable in-house seminars for you and your team

Examples of our success cases:

The Green Dairy (part of Bofood AB) Brand Identity:
How we bridge brand equity through design

“When creating the brand identity for The Green Dairy we worked to bridge the brand equity into creative expressions and design based on the brand positioning, its target audience and market entry strategy established by HMT’s strategy team.” ——Felicia Wennström, CD and head of HMT Creative

Brand re-positioning case study:
The Only Good Animal Probiotics Brand

With the new Master Brand Positioning Blueprint and Brand Architecture the new brands OnlyGoodDog®, OnlyGoodHorse® and OnlyGoodCat® entered the creative makeover process at the beginning of 2019. Through the guidance of HMT Creative we helped to fast-forward an otherwise lengthy and complex process. We aligned the strategy with design execution, as well as helping in selecting partners for PR, Social Media, Website/Digital, and Influencer-marketing. The result: The OnlyGoodDog® brand was set to launch in only six week’s time.

Start-up brand positioning case study:
How to create “The World’s Best Convenience Food”

A Swedish food-tech start-up came to HMT straight out from a Lund university food science laboratory with a patented emulsion of potatoes and rapeseed oil. They referred to it as a Potato Smoothie, and wanted to sell it as a nutrient-dense plant-based drink for vegetarians seeking better alternatives. The challenge was to figure out what to call this drink, what category it fits into, where to play and what product benefits to focus on.  

B2B Brand & Portfolio Repositioning:
From Technology to Value Proposition

Akzo Nobel had developed a new sodium reduction technology that incorporated a huge number of added value benefits for the customer. So how to successfully position this technology in the market place, without drowning in all the potential attributes and benefits? How to establish OneGrain® Proposition with a unique differentiator and make it relevant to different customer segments.

Brand repositioning case study:
Creating a platform for international growth

Already in 2012 Oatly was a well established Swedish brand in the dairy free niche category. But when the market started to grow, it was struggling to carve out a distinct position for itself. “The real challenge was that we started to behave like a generic brand and compete on price without being able to leverage our uniqueness”, says Björn Öste, Co-founder and co-owner of Oatly.

How Can We Help?

Our Job Is To Help You Get it Right

Consulting

Trend Analysis + Consumer Insights

Category Direction

Market Entry Strategy

Brand Positioning

Concept Development

Creative Brief

Graphic design

Training

FourFactors® Training

FourFactors® Corporate Licensing

Applied In-House Training Modules

Inspiration

Keynote Speakers

Facilitation + Moderation

Trend Safaris

In-house seminar

Healthy Marketing Team Cookies Policy

FourFactors^® Training

FourFactors^® Corporate Licensing