Case Studies

Strategic Brand Consulting

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HMT client case studies

We have helped clients all over the world, providing them with expert guidance in the increasingly complex global landscape
of health and wellness. Below you will find a selection of case studies where we have helped clients with innovation, renovation,
brand positioning, strategic directions and more.

B2B brand repositioning
How we positioned the ConCordix Smart Chews to reinvent supplementation
OhPops! :
New Brand Creation Start-Up
The Green Dairy Brand Identity:
How we bridge brand equity through design
Brand Repositioning:
The Only Good Animal Probiotics Brand
Veg of Lund Start-up Brand Positioning
How to create “The World’s Best Convenience Food”
Akzo Nobel B2B Brand & Portfolio Repositioning:
From Technology to Value Proposition
Oatly Brand Repositioning:
Creating a platform for international growth
Benecol Brand Repostioning & Global roll-out:
Becoming the global expert in cholesterol lowering
Orkla Foods Sverige Innovation Culture:
Improving innovation capability by innovation culture

Latest News

Snacking:
how to innovate for the healthy- conscious consumer in an indulgent category

HMT presentation on Food Ingredients Webinar for Snacks and Bakery Deep Dive Day.

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how to stand out as a B2B leader:
what we learned from Vitafoods Europe

with Koen Jacobs

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What we learned from the Vitafoods 2022 show floor

The last 2 days our team has been live on the floor at Vitafoods Europe the world’s premier nutraceutical event, in Geneva. We are bringing you the latest innovations from the show in this post!

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B2B brand repositioning
How we positioned the ConCordix Smart Chews to reinvent supplementation

The Vitux group is the company behind the revolutionary and patented ConCordix technology. ConCordix “Smart Chews” is an innovative delivery form for dietary supplements, available for 3rd party or white label manufacturing. The organization is established in Oslo with manufacturing sites in Andenes, Arctic Norway and later this year Windsor Canada. They serve customers globally, helping […]

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HMT Webinar: how to build successful brand narratives

Storytelling strategies for connecting with consumers in the post-pandemic world

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