Case Studies

Strategic Brand Consulting

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HMT client case studies

We have helped clients all over the world, providing them with expert guidance in the increasingly complex global landscape
of health and wellness. Below you will find a selection of case studies where we have helped clients with innovation, renovation,
brand positioning, strategic directions and more.

Brain Ritual Case Study:
from brand purpose to brand design
B2B brand repositioning
How we positioned the ConCordix Smart Chews to reinvent supplementation
OhPops! :
New Brand Creation Start-Up
The Green Dairy Brand Identity:
How we bridge brand equity through design
Brand Repositioning:
The Only Good Animal Probiotics Brand
Veg of Lund Start-up Brand Positioning
How to create “The World’s Best Convenience Food”
Oatly Brand Repositioning:
Creating a platform for international growth
Benecol Brand Repostioning & Global roll-out:
Becoming the global expert in cholesterol lowering
Orkla Foods Sverige Innovation Culture:
Improving innovation capability by innovation culture

Latest News

Next-gen beverages for the trend-setters

Calming, fermented, premium and non-alcoholic

What are the next generation beverages for those early adopter consumers who are setting the trends? What are the kids on Instagram and Tik Tok drinking? Here is what we discovered!

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3 trends in ice cream

+ how to choose THE one (trend, not ice cream!)

What are the trends in ice cream? How has this category evolved and what are the opportunities? We did some research and identified 3 trends that we bring to you with tips to identify which is the right one for your brand.

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4 trends in chocolate

Celebrating World Chocolate Day, we researched what is new in this quintessentially indulgent treat

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Trends in Sports Nutrition
(…and how to know which one to select for your brand)

What do other people think of sports? which sports nutrition products is everyone taking? what is hot in sports nutrition right now and what will be hot tomorrow?

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5 LEARNINGS FROM THE LATEST FOOD TECH EVENTS

We wanted to find out what are the learnings from Future Food Asia in Singapore and Big Meet in Sweden, and what are the similarities and differences between the two different regions. And of course, what does it all mean for the future of food?

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