Case Studies

Strategic Brand Consulting

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HMT client case studies

We have helped clients all over the world, providing them with expert guidance in the increasingly complex global landscape
of health and wellness. Below you will find a selection of case studies where we have helped clients with innovation, renovation,
brand positioning, strategic directions and more.

WhatIF Case Study:
Redefining a disruptive brand
Brain Ritual Case Study:
from brand purpose to brand design
B2B brand repositioning
How we positioned the ConCordix Smart Chews to reinvent supplementation
OhPops! :
New Brand Creation Start-Up
The Green Dairy Brand Identity:
How we bridge brand equity through design
Brand Repositioning:
The Only Good Animal Probiotics Brand
Oatly Brand Repositioning:
Creating a platform for international growth
Benecol Brand Repostioning & Global roll-out:
Becoming the global expert in cholesterol lowering
Orkla Foods Sverige Innovation Culture:
Understanding innovation culture to improve innovation capability

Latest News

THE FUTURE OF URBAN FOOD

In Agrifood Innovation Summit Asia and AgriFood Tech expo Asia 26-28 October

Our senior strategy consultant Brigitte Zeller shares her highlights and insights from Agrifood Innovation Summit Asia and AgriFood Tech expo Asia.

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4 Trends from the SIAL

Our senior strategy consultant Aurore was on the ground of SIAL in Paris. In this post, she brought 4 impactful trends she observed for the Food & Drinks industry, which were tackling some real consumer frustrations.

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Trend Spotting at Vitafoods Asia 2022

4 key trends: All eyes on the microbiome, new formats for probiotics, next level healthy aging and women at the centre of innovation

Our HMT ASIA team had the pleasure of attending Vitafoods Asia last week on the ground in Bangkok, Thailand. Here are the key trends and insights we observed.

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Consumer Triggers and Barriers for mass market entry

with plant-based special analysis

Niche or mass market? Where to play and how to win?

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How to enable visionaries to change the world?

By understanding the FourFactors® Innovation Wheel

At The HMT, we believe that brands can change the world. But we all know that change doesn’t just happen. Change goes hand in hand with challenges. Have you ever wondered why companies can develop brilliant technologies or discover new science but fail to successfully bring them to market? In our 15 years of existence, […]

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