Case Studies

Strategic Brand Consulting

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HMT client case studies

We have helped clients all over the world, providing them with expert guidance in the increasingly complex global landscape
of health and wellness. Below you will find a selection of case studies where we have helped clients with innovation, renovation,
brand positioning, strategic directions and more.

The Green Dairy Brand Identity:
How we bridge brand equity through design
Brand Repositioning:
The Only Good Animal Probiotics Brand
Veg of Lund Start-up Brand Positioning
How to create “The World’s Best Convenience Food”
Akzo Nobel B2B Brand & Portfolio Repositioning:
From Technology to Value Proposition
Oatly Brand Repositioning:
Creating a platform for international growth
Benecol Brand Repostioning & Global roll-out:
Becoming the global expert in cholesterol lowering
Orkla Foods Sverige Innovation Culture:
Improving innovation capability by innovation culture
Raimbek Brand Direction:
Differentiating nutrition in a growing economy
Leipurin Innovation Culture:
Spinning the Wheel of Innovation Faster

Latest News

Sustainability is a big concern throughout the globe, including Asia

We observe that sustainability will undoubtedly dominate the health food & wellness market in this coming era for Asian countries. And here is why.

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We are now officially launching HMT Creative as an extension of our services

This turns HMT into a one-stop-shop agency for international brand building in food and health. We take you from consumer trends to market entry strategies; from brand positioning to brand communication and design including advice on nutritional labeling and claims.

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Why are healthy agers so hard to catch?

The key to understanding healthy agers - understanding the myriad factors consumers must balance when considering ‘healthy ageing’ is the way to develop effective products and communication strategies. (Published on Vitafoods insights)

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Webinar:
This is NOT another Plant-Based webinar. It is about the Future of Food

  On the 19th of May, we co-hosted this webinar together with the market experts Gira. Did you miss it? No worries, you find the Webinar Recording here. About the webinar: Our ambition is to combine our joint global market and consumer insight expertise to give you the bigger picture beyond Plant-based and support you in how to deliver sustainable […]

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The 4 Rules for a Lifestyle Brand

Rules of play on building a strong Lifestyle brand à la Oatly - win the lifestyle consumers and cut through the clutter!

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