Case Studies

Strategic Brand Consulting

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HMT client case studies

We have helped clients all over the world, providing them with expert guidance in the increasingly complex global landscape
of health and wellness. Below you will find a selection of case studies where we have helped clients with innovation, renovation,
brand positioning, strategic directions and more.

OhPops! :
New Brand Creation Start-Up
The Green Dairy Brand Identity:
How we bridge brand equity through design
Brand Repositioning:
The Only Good Animal Probiotics Brand
Veg of Lund Start-up Brand Positioning
How to create “The World’s Best Convenience Food”
Akzo Nobel B2B Brand & Portfolio Repositioning:
From Technology to Value Proposition
Oatly Brand Repositioning:
Creating a platform for international growth
Benecol Brand Repostioning & Global roll-out:
Becoming the global expert in cholesterol lowering
Orkla Foods Sverige Innovation Culture:
Improving innovation capability by innovation culture
Raimbek Brand Direction:
Differentiating nutrition in a growing economy

Latest News

Free From, Functional Food Expo

Insights from Free From, Functional Food Expo in Amsterdam by Our Strategy & Insight Consultant Marit Veenstra.

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How to turn FOOD TECH into FOOD SUCCESS
In 10 easy steps

How can you create a bridge between new technologies and consumers? How can you turn breakthrough science into a game changing brand?

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WEBINAR: from Food Tech to Food Success
how to turn breakthrough science to game changing brands

So how can you create a bridge between new technologies and consumers? How can you turn breakthrough science into a game changing brand? In our upcoming webinar we will show you exactly how - in 10 easy steps.

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5 trends in sports nutrition and
how to make them work for your Brand (with actual examples!)

Sports nutrition market entry strategies need to be hyper- tailored to your key segment in order to make your innovation a success. The HMT can help you get from science to market and in this article we highlight 5 trends mapped out across the consumer maturity stages and how to make them yours.

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Food and mood:
Consumer motivations behind food choices related to mental wellness.

New HMT research in cooperation with Masters of Applied Cultural Analysis (MACA) at Lund University.

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