Strategic Brand Consulting
We have helped clients all over the world, providing them with expert guidance in the increasingly complex global landscape
of health and wellness. Below you will find a selection of case studies where we have helped clients with innovation, renovation,
brand positioning, strategic directions and more.
New Brand Creation Start-Up
On a mission to create the perfect vegan protein snackRead More
The Mind of the Flexitarian Consumer
The consumption and production of animal proteins (i.e. meat and dairy products) are one of the most environmentally harmful food products. Despite this, the meat consumption is rising globally. However, the number of flexitarians is increasing as well. But on which motives and perceptions do flexitarians base their food choices? How can we understand the […]Read More
We are now officially launching HMT Creative as an extension of our services
This turns HMT into a one-stop-shop agency for international brand building in food and health. We take you from consumer trends to market entry strategies; from brand positioning to brand communication and design including advice on nutritional labeling and claims.Read More
Why are healthy agers so hard to catch?
The key to understanding healthy agers - understanding the myriad factors consumers must balance when considering ‘healthy ageing’ is the way to develop effective products and communication strategies. (Published on Vitafoods insights)Read More
This is NOT another Plant-Based webinar. It is about the Future of Food
On the 19th of May, we co-hosted this webinar together with the market experts Gira. Did you miss it? No worries, you find the Webinar Recording here. About the webinar: Our ambition is to combine our joint global market and consumer insight expertise to give you the bigger picture beyond Plant-based and support you in how to deliver sustainable […]Read More